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Van Gogh Reviews
Annual Report 2017
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Contents
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Contents
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Foreword
Annual Report 2017 6
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Contents
Annual Report — Foreword Annual Report — Foreword
Foreword
visitors have the optimal museum experience, even ‘Amsterdam’ Sunflowers and a presentation by agreement with the Chinese company Alibaba,
on peak days, when we welcome the maximum Willem van Gogh. one of the world’s largest online retail concerns.
In 2017, the Van Gogh Museum was the most of 10,000 visitors a day. In 2017, our impressive
visited museum in the Netherlands. Once we’d exhibitions Prints in Paris 1900, The Dutch in Paris In the role of consulting knowledge centre, the We have high hopes that the recent relocation of
passed the remarkable milestone of two million 1789-1914 and Van Gogh, Rousseau, Corot: In the Van Gogh Museum was involved in the realisation our offices to the handsomely renovated building
visitors in 2016, we knew that there was still room Forest were all greeted with widespread approval of the internationally-acclaimed British/Polish on Gabriël Metsustraat adjacent to Museumplein,
for growth. That being said, we were surprised and acclaim. animated feature film Loving Vincent. We were which was completed as 2017 drew to a close, will
by just how keenly the popularity of the museum honoured to attend the world premiere of the contribute to the realisation of our targets and
and of the life and work of Vincent van Gogh And yet there was one single event in 2017 film at the International Animated Film Festival in ambitions as set out in our new Strategic Plan for
continued to rise. The confirmation of our status alongside which all other successes and records Annecy in June. The Van Gogh Museum hosted the period 2018-2020. The facilities are geared
by independent researchers was also a pleasant somewhat paled. The return of the stolen works the Dutch premiere of Loving Vincent – the world’s towards new flexible working practices. Never
surprise. View of the Sea at Scheveningen (1882) and first fully painted animation film – on 4 October. before have all museum employees been housed
Congregation Leaving the Reformed Church in The goodwill generated by the film will have a under one roof. With a view of the museum and a
Not only was the previous record number Nuenen (1884-85) was both festive and poignant, decidedly positive effect on the museum and our corporate identity refined by Studio Dumbar in line
of visitors (2.1 million visitors in 2016) easily like the homecoming of long-lost children. The efforts to achieve our mission. with our current branding, we are ready to tackle
surpassed with 2.26 million visitors in 2017, Van Gogh Museum is extremely grateful to the any challenge in 2018.
research conducted by a renowned European Italian Public Prosecution Service and the Guardia Closer to home is the long-term research project
reputation institute into the world’s most famous di Finanza for their commitment, involvement and Van Gogh Unites, which was launched in April. In When focusing on all of 2017’s milestones, we
museums ranked the Van Gogh Museum in first dedicated efforts that resulted in the recovery the years ahead, the Van Gogh Museum will be would like to once again emphasise how vital the
place among European respondents (ahead of the of the two works. For us, it was an honour and collaborating with researchers from the Erasmus generous contributions and support from private
Louvre in Paris) and second among respondents a pleasure to show our gratitude to Italy by University Rotterdam, with the generous support individuals, sponsors, funds and the government
overall. And there was more good news: the Van exhibiting these two unique Van Gogh works in of Fonds 21, to explore how the museum can gain are to the success of the Van Gogh Museum’s
Gogh Museum has clearly become more appealing February at the Museo di Capodimonte in Naples, relevance for young Amsterdam residents aged activities. We are extremely grateful to them for
to Dutch visitors: compared to 2016, the number before accompanying them back to Amsterdam between 18 and 30 with a migration background. their contributions, trust and continued loyalty.
of Dutch visitors rose by 35 per cent. In the list of for a special presentation (21 March to 14 May) at With Van Gogh Unites, we not only want to gain
the 119 nationalities that the museum welcomes, the Van Gogh Museum, where they belong. insight into the cultural interests of young people We are therefore delighted that Van Lanschot has
the Netherlands has now moved back into the with a Surinamese, Turkish, Antillean or Moroccan extended its current sponsorship agreement by
top spot. The increase in numbers of visitors from The increase in the number of Dutch visitors can background, but also to work together with them two years.
China and South Korea is also notable. partly be attributed to the media attention and to develop activities focused on enduring mutual
our own campaign accompanying the return of involvement. We also wish to express our gratitude to the
These and other resounding figures are the the stolen works. Our ongoing and focused efforts BankGiro Lottery: every year, the Van Gogh
proof: 2017 is a year that will go down in history, to foster local interest in the museum may also We are also delighted to announce that 2017 saw Museum benefits significantly from the lottery’s
a year with a special shine. In April, we welcomed be bearing fruit. In its pursuit of a wide audience, the publication of the letters of Vincent van Gogh proceeds. The contribution made by the BankGiro
our millionth user of the multimedia guide – the Van Gogh Museum deliberately applies three in Arabic and in German. These translations once Lottery is also incredibly important in financing
recommended by huge numbers of visitors as strategies: local, international and digital. again significantly expand the number of readers new acquisitions for the museum’s collection. Paul
being packed with surprising, new insights. Our who can now find out more about Van Gogh’s Signac’s The “Ponton de la Félicité at Asnières”
online fan base grew exponentially. The Facebook In this day and age, there are innumerable inner world and creative ambitions, relayed in the (Opus no. 143), an important addition to the
pages of the Van Gogh Museum and of Vincent channels and resources at our disposal to help us artist’s own words. In addition to Dutch, the letters museum’s collection in 2017, was featured in
van Gogh, both run by the museum, now have realise our mission – to make the life and work of can now be read in seven languages. Top Ten on Tour: Masterpieces acquired for the
more than 4.4 million fans. The Van Gogh Museum Vincent van Gogh accessible to as many people as Netherlands thanks to the BankGiro Lottery, a
is also in the international top-five of art museums possible – both inside and outside of the Van Gogh Moving forward, the Van Gogh Museum’s travelling exhibition opened by Queen Máxima on
in terms of social media reach. Museum’s walls. We are always on the lookout for ambitions are undiminished with regard to art, 4 October at the Mauritshuis in The Hague. The
new approaches and remain open to innovative education and professionalisation. Sales of Van exhibition offered an appealing means of allowing
This Annual Report will bring you up to date on all projects. One such project (an initiative of the Gogh Museum merchandise are also on the rise. the Dutch public in six provinces to experience the
of the latest information. The Van Gogh Museum National Gallery in London) involved an online As an entrepreneurial cultural institution, we are wealth of the State Art Collection.
also scores highly when it comes to how visitors reunion of the five Sunflowers paintings, which are decisive, alert and eager to explore advantageous
rate the quality of their visit: a fact that we are spread all around the world. We were delighted partnerships. In 2017, the Van Gogh Museum was We also owe a huge debt of thanks to the Vincent
rightly proud of. We do our utmost to ensure that to contribute to the Facebook livestream with the the first museum in the world to sign a licensing van Gogh Foundation: it is thanks to them that the
Annual Report 2017
Contents
10 11
Annual Report — Foreword AAnnnnuuaall RReeppoorrtt —— FFoorreewwoorrdd
museum has been able to reach, enrich and inspire
a wide national and international audience with the
legacy of Vincent van Gogh and his contempora-
ries. In achieving this mission we set great store by
the agreeable collaboration with the Supervisory
Board, and the Advisory Council.
Lastly, we would like to say a huge thank you to
our staff. In 2017, the Van Gogh Museum has once
again benefited greatly from the dedication and
commitment with which they bring their skills,
energy and expertise to bear.
We are very grateful indeed to everyone who has
contributed to a truly exceptional, successful year.
Axel Rüger
Director
Adriaan Dönszelmann
Managing Director
Annual Report 2017
Contents
12 13
Annual Report 2017 14 A record number of 2.26 million visitors
Annual Report 2017 16 The return of the stolen works: a festive and emotional moment
Annual Report 2017 18 Employees celebrating the launch of the long-term research project Van Gogh Connects