Download Course Brochure - Click prefect

32 Pages·2014·37 MB·English

TM
Click prefect
Enroll Digital
100 Hours
Advanced +
Digital Marketing Training
Enroll Digital
PH.- 011 - 45620832 | MOB. - +91 - 9015011011,9873388286 EMAIL - [email protected]
Advanced +
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Digital Marketing .
Training Course Contents
20 Modules of Advanced + Digital Marketing Training
Digital Marketing Fundamentals
Website Planning
Website Designing & Creation
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Mobile Marketing
YouTube Marketing
Digital Display Advertisements
Google Analytics
Google AdSense
Wordpress/Blogging
Affiliate Marketing
Content Marketing
E-commerce Promotions
Online Lead Generation
Online Reputation Management
Earn Money as Freelancer
New & Emerging Advertising Channels
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Introduction
What will You Gain?
1. You will be entering most Lucrative Industry of Today’s time.
2. Give an Extra Edge to your stagnant career.
Digital Marketing is one of the very few disciplines 3. You give your Employers an Extra Reasons to Hire you.
4. You Learn the Art/ Skills of Managing /Operating business online.
where the rising demand for skilled professionals
5. You add an extra Edge to your qualifications over your Friends / Peers
consistently exceeds supply. There's no better industry
/ Colleagues.
6. Fast Career growth with Advanced Internet marketing skills.
to pursue further education in right now.
7. Work part time as free-lancer from home.
8. Earn from home by working as Affiliate Marketer.
Who should attend it?
Regular Learning
1. Marketing Executives
2. Advertising Professionals
Weekday (Monday - Friday)
3. Sales executives
Weekend (Saturday & Sunday) Batch Available 4. BD Managers
5. Executives in PR
Online Classes Available
6. Entrepreneurs
Course Fees: 40,000 INR + 12.36% Service Tax
(Inclusive of Course Material which includes Books & CD's) Advanced +
Program Highlights
Course Duration -100 Hours Digital Marketing
1. Google Certified Trainers
2. Learn from experts
3. Interactive sessions
4. Hands-on training
5. Regular Assignments
6. Weekday & Weekend batches
Trainers profile
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Founder & Director
ClickPrefect.com
Know Your Trainer
Shweta Batra
Vivek Kumar Neha Gupta
Satwinder Singh
mTM Click Prefect was the stepping stone to my success in
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I found my success with the help of click prefect .They had a genuine concern for
Student Testimonials
my success .Instructors were always willing to take the time to explain things and
make sure that I had learned from their teachings. I found that they were very
knowledgeable in the areas they taught.
The money invested will be well worth the reward.

Thanks & Cheers :-
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sio rNo Wo des Overall Experience has been satisfactory. The Trainer puts in a lot of effort to
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Cheena Sawhney
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Our Placements
Ÿ What is Marketing
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Ÿ Why Digital Marketing wins over Traditional Marketing
Ÿ Learn Digital Marketing Process
Ÿ Visibility vs. Engagement
Ÿ In Bound Marketing vs Outbound Marketing
Ÿ Understanding Conversion Process
ü Types of Conversions
ü Types of Leads
Ÿ Customer Retention
Ÿ Performance Evaluation
Ÿ Strategies in Digital Marketing
Ÿ Aligning Internet with Business Objectives
Ÿ Examples of Great Case Studies
Ÿ Branding & User Experience
Ÿ What role is played by Digital Marketing in the advertising world today?
Ÿ Benefits of online marketing when compared with other forms of advertisement.
Ÿ Career opportunities in Digital Marketing.
Ÿ Current major players in the field
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Ÿ Understanding www(world wide web)
Ÿ What is a Website
Ÿ Understanding Domain Name and Domain Extensions
Ÿ How to choose a domain name.
Ÿ What is Web Server & Web Hosting
Ÿ Types of Web Servers
Ÿ Types of Hosting Plans
Ÿ Understanding Different types of websites
ü Based on Objective
ü Based on Functionality
Ÿ Planning, Designing and conceptualising a website
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ü Deciding upon a number of pages required
ü Deciding upon Engagement option
Ÿ Learn about best practices while designing a website.
Ÿ Deciding Look and feel of the Website
Ÿ Case Study on Good vs Bad Websites
Ÿ Understand navigation, site structure, Information Architecture, Content, Usability of
website etc.
Ÿ User Behaviour & Navigation
Ÿ Building Website using CMS - Content Management System
Ÿ How to book Domain Name
Ÿ How to book Web Hosting
Ÿ How to add domain name to the webserver
Ÿ How to create web pages and add content
Ÿ How to install plugins
Ÿ How to install tracking codes of Google adwords conversion codes, Facebook
conversion codes, remarketing codes via tag managers etc.
Fundamentals
Ÿ What is SEO
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Ÿ Introduction to SERP
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Ÿ How does Search Engine works
Ÿ Understanding Google Algorithm
Ÿ What is Website Traffic
Ÿ What are different types of Traffic
Ÿ Understanding Keywords
Ÿ Understanding Different types of keywords
Ÿ Google Keyword planner Tool
Ÿ Selecting Keywords for your website – Primary, secondary and tertiary keywords.
Ÿ Understanding Long Tail and Short Tail Keywords.
Ÿ Understanding Keyword stuffing Vs. Keyword Placement
Off – Page
Ÿ Understanding Google Operator Shortcuts – These shortcuts will help you find
Ÿ Directory Submission
anything on Internet.
Ÿ Dmoz Submission
On – page:
Ÿ Article submission
Ÿ Initial Site Analysis
Ÿ Alexa Insights
Ÿ Competition Analysis
Ÿ What is domain Authority
Ÿ Density Analysis and placement
Ÿ How to Increase domain authority
Ÿ Title & Meta Tags development
Ÿ What is page rank and how to increase page rank?
Ÿ Site Structure Analysis
Ÿ Google Hot Trends and Insights
Ÿ Web Designing Basics and WYSIWYG Editors
Ÿ Google Business centre submissions
Ÿ URL Renaming / re – writing
Ÿ Geo Listing and Local Listing, which includes Classified Submissions & Google Map
Ÿ Content Development Check
Submissions
Ÿ Brief keyword Competition Review
Ÿ Press Release Submissions
Ÿ H1,H2,H3 Tags
Ÿ Direct Link Exchange / Direct Link Building / Understanding Link Juice
Ÿ Anchor Text
Ÿ Do's and Don'ts of Link Building
Ÿ Robots .txt Creation
Ÿ Press release news syndication
Ÿ Existing Web Content Optimization
Ÿ RSS (Really Simple Syndication)
Ÿ HTML Validation
Ÿ Local and regional search engine indexing
Ÿ Creation of XML/ HTML/ROR/Text Sitemaps
Ÿ Forum Posting
Ÿ Submitting sites to Google and Yahoo Webmasters
Ÿ Yahoo Answer Link Building
Ÿ Canonical/404 Implementation
Ÿ Linked in Link Building Strategies
Ÿ What is FTP and How to use FTP?
Ÿ Online Reputation Management
Ÿ Google Analytics(Statistics) setup and management
Ÿ G+ Author Verification