NEW YORK TIMESB ESTSELLER "onoeft hmeo sitn fluepnotliiattlhi icnakle rs oft hper ogremsosvievmee nt" HowarDde an don'tt hinko f an elephant! KNOW YOUR VALUESA ND FRAME THE DEBATE u GEORGE LAKOFF FOREWORDB YH OWARD DEAN INTRODUCTIOBNY DON HAZEN THE ESSENTIAL GUI DE FOR PROGRESSIVES INCLU DING POST-ELEC TION UP DATES MORE ADVANCE PRAISEF OR DON'T THINK OF AN ELEPHANT! "Thisi sa p ocket manfiotfrhe osstweoh os tiwloln dehro wa s mall grouopf ripcohw,e rfoulli gartcihetsdo getthheesr h oelaocfe s thep rogresmsoivveem enRte.a di to ncea,n dk now whya rwee losiRnega.di tt wicaen,dw e can restotrote h ews oarnlidt.y" -PaulH awkenc,o authoofNr a turCaalp italism "Il earneadl ofrto m LakYooffu.w iltlo o." -GeorgSeo ros "DonT'hti nokfa nE lephanitsa! w orokf g eniAussG .e orgLea koff explahionwst her ighhta sf rametdh en otioonft hep olitical centherep, r esebnottsth h em osotr igiannadtl h em osptr actical analyosfUi nsi teSdt ates pionlm iantyiy cesa rs." -George AkeUrnliovfe,r soifCt ayl ifornBiear,k eley, andN obePlr izwei nneinr E conomics "Aryeo ut iroefde xplaitnoir negp orwtheyrts h esyh ouldcna'ltl Bushc'lse ar-ecxuttr avag'ahnezaalf tohrye stDso'es?i tb other yout hatth peo weprl anutpsw infrdo my oucro mmuniwtiylk le ep onp oisonyionuwg i tmhe rcuirnyt hen ameo f' clesakri eDso' ? youw ondewrh a'tf amviallyu iesa' d vancbeysd h ifttihncego sotf cleanuipnt go xwiacs tfreo mp olluttoev risc tims? "Iyfo uw antt ot akbea coku rc oun,ty royuh avteo t ake back youcro mmuniItfyy o.u w antt ot akbea cyko ucro mmuniytoyu, neetdo t akbea ctkh ed ebatTeh.ib so oka,n dt hev idetoh agto witiht a,r yeo uers senttoioalWlsh .a tt heB usahd ministhraast ion donfeo orb fuscatGieoonr,g e Lawkoorffdk'o sef so crl arification." -CarlP opeE,x ecutDiivree ctSoire,rC rlau ba,n da uthoofr .S trateIgginco ranWchey:t heB ushA dministrIast ion Recklessly Deas CternotyuoirfnEy gn vironmePnrtoaglr esss "Progreshsaivavel e ostt o l earabno ut perssuwaidnvigon tget ros ourc ausaen,dt herneo'b se ttteera chtehraG ne orgLea koTffh.i s readatbelxect o uldbne'm to ret imeliyts; h oubledr eawdi dely andp utt ow ork!" -DanieEll lbse rga,u thoofrS ecreAt Mse:m oir ofV ietnaanmd t heP entagPoanp ers "George LDaoknoT'ffht'i sn okfa nE lephainsat w !o nderefxualm ple ofw hahta ppewnhse ny ouc ombianl ei ngueiasfrto 'trsh seu btleties ofl anguwaigteah n u nderstaonfdt ihnecg o mplexoiftm ioedse rn poliatnidcac s o mmitmteonp tr ogresisdievaeWl hse.th eyro ut hink ofy oursase all fi beraa plr,o gresosrsi ivmep,sl oym eonwei tahn interienhs otw p olitliacnaglu waogrek tsh,ii ssa m ust read." -GeoffrNeuyn berCgo,n sultPirnogf esosfLo irn guistics, StanfUonridv ersaintday u,t hoofrG oinNgu cular "Evewro ndehro wt her adicrailg hhta sb eena blteo c onvince averaAgmee rictaonr se peatveodtlaeyg aitnhsetoi wrn i nterests? Itt'hsef ramisntgu,p Diodn!T 'hti nokfa nE lephainsat p !i thayn d powerpfruilm oenrt hel anguoafgA em ericpaonl itaincdas v ,i tal remindtehrah te w hoc reattehsep olitfircaamle wocornkt rols thpei cttuhraetp 'usit n siIdtea'.ls s aod etairloeamdda po uotf t he meswse a rei nL.a kosffh owhso wp rogrescsainvr eecsl aim the politniacrarla tivei-nat nhdep, r ocecshsa,n goeu r couanntdr y ourw orlfdo trh eb etter." -AriannHau ffingstyonnd,i cactoeldu mnainsdta uthoofr Fanati&c Fso olTsh:e G ameP lafno Wri nninBacgk America "Itn'oste nougthh awte h avree asoonno ursi dLea.k ooffff ercsr u cialle ssionnh so wt oc ountreirg ht-dweimnagg oguEesrsye.n tial readiinntg h inse o-Orwealgleoi faB nu sh-speak." -RoberBt. R eicMha,u riHceex tePrr ofesosfoS ro cial andE conomic Policy, Brandaenidas u tUhnooirfv ersity, ReasoWnh:y L iberWaillsWl i nt heB attfloeAr m erica DON'T THINK OF AN ELEPHANT! OtheBro okbsy G eorgLea koff MoraPlo liHtiocwsL :i bearnadlC osn servTahtiivneCksh. i cago: UniverosfCi htiyc aPgroe s1s9,9 62;n de d.2,0 02. MetaphoWresL ivBey ( witMha rkJ ohnsoCnh)icago: ; UniverosfiC thyi caPgroe s1s9,8 02;n de d.2,0 03. WomenF,i raen,dD angerTohuisn Wghsa:Ct a tegorRieevse al AbouTth eM indC.h icaUgnoi:v erosfCi htiyc aPgroe s1s9,8 7. MorTeh aCno oRle asoAn G:u idtoe P oetMiecta pho(rw ith MarkT urnerC)h.i caUgnoi:v erosfiC thyi caPgroe s1s9,8 9. Philosiontp hhFeyl esThh:eE mbodiMeidn adn dI tsC hallenge toW esteTrnh oug(hwti tMha rkJ ohnsoNne)w.Y orkB:a sic Book1s9,9 9. WherMea themaCtoimcesFs r omH:o wt hEem bodiMeidn d BrinMgast hemaitnitBcoes i n(gw itRha faNeuln ezN)e.w YorkB:a sBioco k2s0,0 0. DON'T THINK OF AN ELEPHANT! Know YourV alueasn dF ramet heD ebate GEORGE LAKOFF THE ESSENTIAL GUIDE FOR PROGRESSIVES Foreword byH OWARDD EAN Introduction byD ONH AZEN CHELSGERAE EPNU BLISHING WHITREI VEJRU NCTIVOENR,M ONT Copyri©g 2h0t0 b4y G eorgLea koff Allr ighrtess erNvoep da.r otft hibso omka yb et ransmiitnat neydf orm bya nym eanwsi thopuetr misisniw orni tifnrgot mh ep ublisher. ManagiEndgi tCoorl:l eLtetoen ard DevelopmeEndtiatlo r: JNeinxn ifer Project MEadri�tByor ra:n t CopyE ditRoorboi Cna talano Designer:H oPlemt er DesiAgsns istDaanrtiH:ao ak PrintienCd a nada Firpsrti ntSienpgt,e mb2e0r0,4 109 8 Printoenda cid,frreeec,y cplaepde r LibraorfCy o ngress Cataloging,Diant,aP ublication LakoGffe,o rge. Don'tth inokfa ne lepha:kn nto!w y ouvra luaensdfr amet hed eba:tt eh e essengtuiiadfleo p rr ogres/sb iyGv eeosrgLea koff. p.cm. Inclubdiebsl iograrpehfiecraealnn cdie nsd ex. ISBN1 -931498-(7p1b-k:a7 .l kp.a per) 1.C ommunicaitnip oonl itics-USntiatt2ee.dsP .r ogress(iUvniistme d Statpeosl it3i.cU sn)i teSdt ates-Poalnidgt oivcesm ment-20I0.1 � Title. )A85.2.U62L03054 320.1'5 '3097-3-dc22 2004018919 ChelsGerae ePnu blisChoimnpga ny PosOtff icBeo x4 28 WhitRei vejru nctiVTo n0,5 001 (8006)3 9-4099 www.chelseagreen.com Thef ollowcihnagp ters aepaprelaairneedard r e-reprhienrwteie tdth h ea uthor's approval. Chapt2e prr evioaupspleya asr e"dT hFer amAer ounAdrn oldA,l"t erNOectt,o ber 132,0 03h.t tp://www.altemet.org/s1t6o9r4y7..h tml?StorylD= Chapt3ep rr evioaupspleya asr e"dW hati'nas W ord?A"l terNFeetb,r uary 18, 2004h.t tp://www.altemet.org/s1t7o8r7y6..h tml?StorylD= Chapt4ep rr eviously asa "pMpeetaarpehdoo fTr esr roUrn,i"v erosfiC thyic aPgroe ss Webs itSee,p tem1b6e2,r00 1.h ttp://www.press.uchicago.edu/News/91llakoff.html. Chapt5e prr evioaupspleya arse" dM etaphaonrdW arA gainA,l"t erNMeatr,c1 h8 , 2003h.t tp://www.altemet.org/s1t5o4r1y4..h tml?Story!D= Chapt6e prr evioaupspleya asr e"dB etraoyfTa rlu sAtl,te"r NeSte,p tember 15, 2003h.t tp://www.altemet.org/s1t6o7r7y1..h tml?Story!D= To KathleeAnn,d yE,z raan,d H era CONTENTS ForewobryHd o warDde aIn i x IntrodubcytD ioonnH azeIn x i PrefaRceefr:a miInsSg o ciCahla ngIe x v ParIt:T heorayn dA pplication 1.F rami1n0g1 H:o wt oT akBea cPku blDiics coIu r3s e 2.E ntetrh eT erminat3o5r ! I 3.W hat'isna W ordP?l enitfIy t,M' asrri agIe4 6 4.M etaphoofrT se rrIo5 r2 5.M etaphTorhastK ilI6l 9 6.B etraoyfTa rlu sBte:y onLdy iIn 7g5 ParIIt: F rom ThetoorA yc tion 7.W hatt heR ighWta ntIs8 1 8.W hatU nitPerso gresIs8 i9v es 9.F AQI96 10H.o wt oR espotnodC onservaIt1 i1v1e s AcknowledgIm 1e2n1t s Aboutth eA uthIo 1r2 3
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