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Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry (Studies in Entrepreneurship) PDF

272 Pages·2000·0.84 MB·English
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GARLAND STUDIES IN ENTREPRENEURSHIP edited by STUART BRUCHEY ALLAN NEVINS PROFESSOR EMERITUS COLUMBIA UNIVERSITY A GARLAND SERIES This page intentionally left blank. DOING BUSINESS IN MINORITY MARKETS Black and Korean Entrepreneurs in Chicago’s Ethnic Beauty Aids Industry Robert Mark Silverman GARLAND PUBLISHING, INC. A MEMBER OF THE TAYLOR & FRANCIS GROUP NEW YORK & LONDON/2000 Published in 2000 by Garland Publishing, Inc. A member of the Taylor & Francis Group 29 West 35th Street New York, NY 10001 This edition published in the Taylor & Francis e-Library, 2004. Copyright © 2000 by Robert Mark Silverman All rights reseved. No part of this book may be reprinted or repro duced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photo copying and recording, or in any information storage or retrieval system, without written permission from the publishers. 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data is available from the Library of Congress. ISBN 0-203-90495-8 Master e-book ISBN ISBN 0-203-90499-0 (Adobe eReader Format) ISBN 0-8153-3798-1 (Print Edition) Contents A cknowledgments vii Chapter 1: Introduction 1 Chapter 2: R ace and the Ethnic Beauty Aids Industry 4 2 Chapter 3: The Context of Minority Entrepreneurship on the South Side of Chicago 80 Chapter 4: S ojourning and the Welfare Economy 10 0 Chapter 5: T he Effects of Competition on Ethnic Solidarity 12 3 Chapter 6: T he Interdependence of Korean Merchants and Black Employees in Minority Markets 145 Chapter 7: M iddleman and Black Distributors 16 7 Chapter 8: C ontemporary Black Manufacturers 18 6 Chapter 9: C onclusion 20 7 Appendix A: I nterview Guide For Beauty Aids Merchants 21 9 Appendix B: B eauty Aids Merchant Survey 22 5 Appendix C: I nterview Guide for Beauty Aids Distributors 23 1 Appendix D: B eauty Aids Distributor Survey 23 5 Appendix E: I nterview Guide for Beauty Aids Manufacturers 23 9 vi DOING BUSINESS IN MINORITY MARKETS Appendix F: B eauty Aids Manufacturer Survey 24 4 B ibliography 25 0 I ndex 25 8 Acknowledgments In the film Zero Effect, Daryl Zero’s sidekick Steve Arlo tells us that there are no good guys in the world and there are no bad guys in the world, there are just guys. In the context of this study, art certainly imitates life. No definitive normative judgements can be made about the business people examined in the pages that follow. Mainly, they are people who confront their environment in very human ways while making decisions from a business perspective. In fact, one of the unique characteristics of this study is that beneath its theoretical blan- ket one just finds people. One of the oddities of the social sciences is that we often lose site of a study’s focus, the lived world, and instead represent people as extreme characters who inhabit a fantasy world. Although there is less adventure in an examination of regular guys and gals in a regular world, there is much to be gained from an in- depth analysis of the complexities and contradictions of their social existence. From that premise, this study both began and ended. It is only fitting that at this juncture I extend my gratitude to the people who influenced the writing of this book. In particular, I must express appreciation to the merchants, distributors and manufacturers on the South Side of Chicago who participated in this study, since it would not have been completed without their assistance. Special thanks also goes to Joan Moore, Greg Squires, Victor Greene, Joe Rodriguez and Kwang Chung Kim for their comments and critiques of early drafts of this study. Additional gratitude goes to Garland Pub- lishing for providing the opportunity to publish this work. Of course, I must thank my parents for their contribution to this venture, the adoption of an Australian Shepherd named Mel. Finally, I give exten- viii DOING BUSINESS IN MINORITY MARKETS sive credit to my wife, Kelly Patterson, for all the intangibles she brought to this project which ultimately led to its completion. Robert Mark Silverman Doing Business In Minority Markets

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This book examines black and Korean entrepreneurship in Chicago's ethnic beauty aids industry. In the case of each entrepreneurial group, business activities are heavily influenced by the economic conditions found on the South Side of Chicago. For instance both groups provide goods and services to b
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