Do You!- 12 Laws to Access the Power in You to Achieve Happiness and Success

322 Pages·2016·3.21 MB·English

by  Simmons Russell

D O YOU!

R U S S E L L S I M M O N S
with Chris Morrow
D O YO U !
12 LAWS TO ACCESS
THE POWER IN YOU
TO ACHIEVE HAPPINESS
AND SUCCESS
GOTHAM BOOKS
Published by Penguin Group (USA) Inc.
375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3,
Canada (a division of Pearson Penguin Canada Inc.); Penguin Books Ltd, 80 Strand, London
WC2R 0RL, En gland; Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division
of Penguin Books Ltd); Penguin Group (Australia), 250 Camberwell Road, Camberwell,
Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd); Penguin Books India
Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India;
Penguin Group (NZ), 67 Apollo Drive, Mairangi Bay, Auckland 1311, New Zealand (a division
of Pearson New Zealand Ltd.); Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue,
Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, En gland
Published by Gotham Books, a division of Penguin Group (USA) Inc.
Copyright © 2007 by Russell Simmons
All rights reserved
Gotham Books and the skyscraper logo are trademarks of Penguin Group (USA) Inc.
LIBRARY OF CONGRESS CATALOGING- IN- PUBLICATION DATA HAS BEEN APPLIED FOR
ISBN: 1-4295-0961-9
Set in ITC Galliard with Dicot
Designed by Sabrina Bowers
Without limiting the rights under copyright reserved above, no part of this publication may be
reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by
any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior
written permission of both the copyright own er and the above publisher of this book.
The scanning, uploading, and distribution of this book via the Internet or via any other means
without the permission of the publisher is illegal and punishable by law. Please purchase only
authorized electronic editions, and do not participate in or encourage electronic piracy of
copyrighted materials. Your support of the author’s rights is appreciated.
While the author has made every effort to provide accurate telephone numbers and Internet
addresses at the time of publication, neither the publisher nor the author assumes any respon-
sibility for errors, or for changes that occur after publication. Further, the publisher does not
have any control over and does not assume any responsibility for author or t hird- party Web
sites or their content.
CONTENTS

FOREWORD BY DONALD TRUMP vii
INTRODUCTION 1
LAW NUMBER ONE: See Your Vision and Stick With It 11
LAW NUMBER TWO: Always Do You 41
LAW NUMBER THREE: Get Your Mind Right 67
LAW NUMBER FOUR: Stop Frontin’ and Start Today 91
v
LAW NUMBER FIVE: Never Less Than Your Best 115
LAW NUMBER SIX: Surround Yourself With the Right People 143
LAW NUMBER SEVEN: There Are No Failures, Only Quitters 173
LAW NUMBER EIGHT: Science of Success: Plant the Good Seeds 197
LAW NUMBER NINE: You Can Never Get Before You Give 217
LAW NUMBER TEN: Successful People Stay Open to Change 243
LAW NUMBER ELEVEN: Be Powerful, Be Heard 265
LAW NUMBER TWELVE: Spit Truth to Power 289
EPILOGUE 307
ACKNOWLEDGMENTS 310
s
s
e
c
c
u
S
of
s
w
a
L
vi
S’
N
O
M
M
SI
L
L
E
S
S
U
R
FOREWORD

DONALD TRUMP
I
F YOU’VE SPENT ANY TIME following my own career,
you know success is a subject I take very seriously. I not only work
very hard to be successful in my own life, but to help other people
become successful as well. From my books to my university to my
TV show, I want to help people understand what it takes to be suc-
cessful. Even my buildings are designed to inspire people and re-
mind them to always follow their dreams. So endorsing someone
else’s views on success is not something that I do lightly. Yet when
Russell asked me to write the foreword for this book, I said yes vii
without any hesitation. Because if there’s one person I believe can
show you a path toward true success, it’s Russell Simmons.
Russell is one of the great entrepreneurs out there today. I’ve
always been astounded by his ability to see where the world is go-
ing and then move in that direction. That ability to follow a vi-
sion, even if it means leaving his comfort zone, is just one of the
qualities that make Russell such a fabulous businessman.
As you’ll read, he also understands the importance of sur-
rounding yourself with the right people; people who are compe-
tent, but not complacent. Russell and I might get the credit for
our respective successes, but we also both know that we’d never
reach those heights without a strong home team. Similarly, we
both realize how important it is to never quit. If there is a con-
crete wall in front of you, you have to go through it. You can
never, ever give up or even think in terms of giving up.
And of course, we both appreciate the importance of building
strong brands. Just as I’ve always tried to ensure that the Trump
name connotes luxury and quality, for over twenty years Russell’s
stamp on a product means that it’s an authentic reflection of the
best in popul ar culture.
But while I could talk about Russell’s entrepreneurial acumen
all day, this book is about so much more than just making money.
That’s because Russell understands that the true defi nition of
success can never be measured in dollars and cents. This concept
might not seem to be something I would normally promote, but
I couldn’t agree with it more. In fact, I’ve always said that while
success is good, success with significance is even better. And I
think you’ll find that the kind of success that Russell is promoting
in this book is very, very signifi cant indeed.
That’s because it’s a success that’s based on sharing instead of
hoarding. On staying open to new ideas, even ones that might
seem strange at first. On making the right choices, even when they
don’t seem to be in your best interests. It’s the kind of success that
viii we should all strive for.
D Russell and I have been friends for over twenty years and he’s
R
WO always been kind enough to call me a mentor and an inspiration.
E
R But I’d be lying if I didn’t say that I’ve learned so much from Rus-
O
F
sell over the years as well. That’s why I encourage you to open up
not only your eyes, but your heart as well, and really let the mes-
sages in this book sink in. I believe that if you can even absorb just
a small portion of the laws Russell shares in this book, it won’t be
long before you’ll find the success you’ve always been after.
DONALD TRUMP
2007