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Dislike-minded media, audiences, and the dynamics of taste PDF

269 Pages·2021·2.404 MB·English
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Dislike- Minded Critical Cultural Communication General Editors: Jonathan Gray, Aswin Punathambekar, Adrienne Shaw Founding Editors: Sarah Banet- Weiser and Kent A. Ono Dangerous Curves: Latina Bodies in Technomobility in China: Young the Media Migrant Women and Mobile Phones Isabel Molina- Guzmán Cara Wallis The Net Effect: Romanticism, Love and Money: Queers, Class, and Capitalism, and the Internet Cultural Production Thomas Streeter Lisa Henderson Our Biometric Future: Facial Cached: Decoding the Internet in Recognition Technology and the Global Popular Culture Culture of Surveillance Stephanie Ricker Schulte Kelly A. Gates Black Television Travels: African Critical Rhetorics of Race American Media around the Globe Edited by Michael G. Lacy and Timothy Havens Kent A. Ono Citizenship Excess: Latino/as, Media, Circuits of Visibility: Gender and and the Nation Transnational Media Cultures Hector Amaya Edited by Radha S. Hegde Feeling Mediated: A History of Media Commodity Activism: Cultural Technology and Emotion in America Resistance in Neoliberal Times Brenton J. Malin Edited by Roopali Mukherjee and The Post- Racial Mystique: Media and Sarah Banet- Weiser Race in the Twenty- First Century Arabs and Muslims in the Media: Catherine R. Squires Race and Representation after Making Media Work: Cultures of 9/11 Management in the Entertainment Evelyn Alsultany Industries Visualizing Atrocity: Arendt, Evil, and Edited by Derek Johnson, Derek the Optics of Thoughtlessness Kompare, and Avi Santo Valerie Hartouni Sounds of Belonging: U.S. Spanish- The Makeover: Reality Television and language Radio and Public Advocacy Reflexive Audiences Dolores Inés Casillas Katherine Sender Orienting Hollywood: A Century of Authentic™: The Politics of Ambivalence Film Culture between Los Angeles and in a Brand Culture Bombay Sarah Banet- Weiser Nitin Govil Asian American Media Activism: Locked Out: Regional Restrictions in Fighting for Cultural Citizenship Digital Entertainment Culture Lori Kido Lopez Evan Elkins Struggling for Ordinary: Media and The Digital City: Media and the Social Transgender Belonging in Everyday Production of Place Life Germaine R. Halegoua Andre Cavalcante Distributed Blackness: African Wife, Inc.: The Business of Marriage in American Cybercultures the Twenty- First Century André Brock Suzanne Leonard Beyond Hashtags: Racial Politics and Homegrown: Identity and Difference in Black Digital Networks the American War on Terror Sarah Florini Piotr Szpunar Race and Media: Critical Approaches Dot- Com Design: The Rise of a Edited by Lori Kido Lopez Useable, Social, Commercial Web Dislike- Minded: Media, Audiences, Megan Sapnar Ankerson and the Dynamics of Taste Postracial Resistance: Black Women, Jonathan Gray Media, and the Uses of Strategic Ambiguity Ralina L. Joseph Netflix Nations: The Geography of Digital Distribution Ramon Lobato The Identity Trade: Selling Privacy and Reputation Online Nora A. Draper Celebrity: A History of Fame Susan J. Douglas and Andrea McDonnell Fake Geek Girls: Fandom, Gender, and the Convergence Culture Industry Suzanne Scott Dislike- Minded Media, Audiences, and the Dynamics of Taste Jonathan Gray NEW YORK UNIVERSITY PRESS New York NEW YORK UNIVERSITY PRESS New York www.nyupress.org © 2021 by New York University All rights reserved References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Names: Gray, Jonathan (Jonathan Alan), author. Title: Dislike-minded : media, audiences, and the dynamics of taste / Jonathan Gray. Description: New York : New York University Press, [2021] | Series: Critical cultural communication | Includes bibliographical references and index. Identifiers: LCCN 2020051055 | ISBN 9781479809264 (hardback) | ISBN 9781479809981 (paperback) | ISBN 9781479810000 (ebook) | ISBN 9781479809998 (ebook) Subjects: LCSH: Mass media—Audiences. | Social media. | Likes and dislikes. | Aesthetics. Classification: LCC P96.A83 G675 2021 | DDC 302.2301—dc23 LC record available at https://lccn.loc.gov/2020051055 New York University Press books are printed on acid- free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppli- ers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 Also available as an ebook To Matthew Gray, who taught me how to dislike. Thanks, big brother. Contents Introduction: Media Studies: Click Dislike 1 1. The Audience for Dislike 27 2. What’s Wrong and What’s Missing 67 3. Fallen from Grace, or, When Sequels Attack 107 4. Performing Identity through Dislike 136 5. The Multiplicities of Dislike 176 Conclusion: The Rhythms of Dislike 213 Acknowledgments 223 Notes 227 References 239 Index 253 About the Author 259

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