Digital Video Recorders: DVRs Changing TV and Advertising Forever

311 Pages·2009·2.53 MB·English

by  Jimmy Schaeffler

Digital Video Recorders
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Digital Video Recorders
DVRs Changing TV and
Advertising Forever

Jimmy Schaeffler
AMSTERDAM (cid:129) BOSTON (cid:129) HEIDELBERG (cid:129) LONDON
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Dedication
As was the case in 2008 with my first NAB/Focal Press book, Digital Signage—
Software, Networks, Advertising, and Displays: A Primer for Understanding
the Business , I inevitably pay a remarkable tribute to my immediate family:
my most loving wife, Diane, and my three outstanding children, Willy, Jessica,
and Cory.
Yet, for this second NAB/Focal Press book, D VRs: Changing TV Forever ,
I am compelled to add a few more remarkable individuals. My late parents,
Willy and Betty Schaeffler, sacrificed in ways that are most recently becoming so
much more apparent, for me to have the advantages they provided, especially a
remarkable education. I also thank those remarkable educators from the earli-
est days, namely, Mary Jo Osborne, Tom Hamill, Barbara Miller, Norman Ellis,
Frank Keith, Ed Brown, Tom Trutner, Bob Leichtner, Joseph Tussman, Kojo
Yelpaala, and Judge Anthony Kennedy.
To all of you, I offer sincere thanks, and I dedicate this book about DVRs.
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Contents
Dedication v
Acknowledgments xi
About the Author xiii
Executive Summary xv
Introduction xvii
About this Book xviii
1 An Overview of Digital Video Recorders 1
1.1 Main Types of DVRs 3
1.2 DVRs vs. VCRs 9
1.3 DVRs vs. VOD 11
1.4 DVRs vs. Digital Signage, DVRs, and Digital Signage 14
1.5 History 15
1.6 Forms 41
1.7 Software 46
1.8 Hardware 48
1.9 Technology 53
1.10 Trends 55
1.11 Key Players 57
1.12 Challenges 57
1.13 Opportunities 63
1.14 Summary 65
2 What is a DVR? 67
2.1 What is a DVR? 67
2.2 Where (a DVRs Works?) 70
2.3 Why (a DVR Works?) 78
2.4 When (a DVR Works?) 79
2.5 Summary 83
3 The Business of DVRs 85
3.1 Legal and Regulatory Issues 89
3.2 Financial 94
3.3 Marketing 95
3.4 Programming Content 99
viii Contents
3.5 Other Content 99
3.6 New Technologies 101
3.7 Distribution 102
3.8 DVR Executives’ FAQs 103
3.9 Summary 112
4 DVR Uses and Applications 113
4.1 Consumer Uses and Applications 113
4.2 Security Uses and Applications 124
4.3 Control 125
4.4 Summary 128
5 Business Models 129
5.1 Standalones 129
5.2 Multichannel Pay TV Operators 143
5.3 Software Only 147
5.4 Others 151
5.5 Network (or Remote) DVRs 152
5.6 Advertisers and Agencies 154
5.7 Networks and Broadcast Stations 155
5.8 Summary 158
6 Customers: How to Choose a DVR? 159
6.1 DVR User Demographics 159
6.2 Rent or Buy? 166
6.3 Types of DVRs 168
6.4 Summary 183
7 International DVR Growth 185
7.1 Canada 185
7.2 Asia 186
7.3 Australia 187
7.4 South Korea 190
7.5 Taiwan 190
7.6 China 191
7.7 Japan 191
7.8 India 192
7.9 Europe 192
7.10 England 193
7.11 France 194
7.12 Germany 195
7.13 South America 196
7.14 Brazil 197
7.15 Mexico 198
7.16 Summary 202
Contents ix
8 The Future of DVRs 203
8.1 Questions of Form 203
8.2 Various Entities and the Impact of DVRs 210
8.3 The DVR of the Future 234
8.4 Summary 235
Appendix A G lossary 237
Appendix B C ompanies Driving Global DVR 243
Appendix C A udience Insight: U.S. DVR Penetration and
Usage (Courtesy Nielsen) 257
Index 267