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Digital Therapeutics Strategic, Scientific, Developmental, and Regulatory Aspects One of the hallmarks of the 21st century medicine is the emergence of digital therapeutics (DTx)—evidence-based, clinically validated digital technologies to prevent, diagnose, treat, and manage various diseases and medical conditions. DTx solutions have been gaining interest from patients, investors, healthcare providers, health authorities, and other stakeholders because of the potential of DTx to deliver equitable, massively scalable, personalized and transformative treatments for different unmet medical needs. Digital Therapeutics: Strategic, Scientific, Developmental, and Regulatory is an unparalleled summary of the emerging field of digital therapeutics which is poised to become the fastest growing area of the biopharmaceutical and digital medicine product development. This edited volume intends to provide a sys- tematic exposition to digital therapeutics through 19 peer-reviewed chapters written by subject matter experts and industry leaders in this field. Chapman & Hall/CRC Biostatistics Series Series Editors Shein-Chung Chow, Duke University School of Medicine, USA Byron Jones, Novartis Pharma AG, Switzerland Jen-pei Liu, National Taiwan University, Taiwan Karl E. Peace, Georgia Southern University, USA Bruce W. Turnbull, Cornell University, USA Recently Published Titles Confidence Intervals for Discrete Data in Clinical Research Vivek Pradhan, Ashis Gangopadhyay, Sandeep Menon, Cynthia Basu, and Tathagata Banerjee Statistical Thinking in Clinical Trials Michael A. Proschan Simultaneous Global New Drug Development Multi-Regional Clinical Trials after ICH E17 Edited by Gang Li, Bruce Binkowitz, William Wang, Hui Quan, and Josh Chen Quantitative Methodologies and Process for Safety Monitoring and Ongoing Benefit Risk Evaluation Edited by William Wang, Melvin Munsaka, James Buchanan and Judy Li Statistical Methods for Mediation, Confounding and Moderation Analysis Using R and SAS Qingzhao Yu and Bin Li Hybrid Frequentist/Bayesian Power and Bayesian Power in Planning Clinical Trials Andrew P. Grieve Advanced Statistics in Regulatory Critical Clinical Initiatives Edited By Wei Zhang, Fangrong Yan, Feng Chen, Shein-Chung Chow Medical Statistics for Cancer Studies Trevor F. Cox Real World Evidence in a Patient-Centric Digital Era Edited by Kelly H. Zou, Lobna A. Salem, Amrit Ray Data Science, AI, and Machine Learning in Pharma Harry Yang Model-Assisted Bayesian Designs for Dose Finding and Optimization Methods and Applications Ying Yuan, Ruitao Lin and J. Jack Lee Digital Therapeutics: Strategic, Scientific, Developmental, and Regulatory Aspects Oleksandr Sverdlov, Joris van Dam Quantitative Methods for Precision Medicine Pharmacogenomics in Action Rongling Wu Drug Development for Rare Diseases Edited by Bo Yang, Yang Song and Yijie Zhou Case Studies in Bayesian Methods for Biopharmaceutical CMC Edited by Paul Faya and Tony Pourmohamad For more information about this series, please visit: https://www.routledge.com/Chapman--Hall-CRC-Biostatistics- Series/book-series/CHBIOSTATIS Digital Therapeutics Strategic, Scientific, Developmental, and Regulatory Aspects Edited by Oleksandr Sverdlov and Joris van Dam First edition published 2022 by CRC Press 4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN and by CRC Press 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742 © 2023 selection and editorial matter, Oleksandr Sverdlov and Joris van Dam; individual chapters, the contributors CRC Press is an imprint of Informa UK Limited The right of Oleksandr Sverdlov and Joris van Dam to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. This book contains information obtained from authentic and highly regarded sources. While all reasonable efforts have been made to publish reliable data and information, neither the author[s] nor the publisher can ac- cept any legal responsibility or liability for any errors or omissions that may be made. The publishers wish to make clear that any views or opinions expressed in this book by individual editors, authors or contributors are personal to them and do not necessarily reflect the views/opinions of the publishers. The information or guid- ance contained in this book is intended for use by medical, scientific or health-care professionals and is provided strictly as a supplement to the medical or other professional’s own judgement, their knowledge of the patient’s medical history, relevant manufacturer’s instructions and the appropriate best practice guidelines. Because of the rapid advances in medical science, any information or advice on dosages, procedures or diagnoses should be independently verified. The reader is strongly urged to consult the relevant national drug formulary and the drug companies’ and device or material manufacturers’ printed instructions, and their websites, before administering or utilizing any of the drugs, devices or materials mentioned in this book. This book does not indicate whether a particular treatment is appropriate or suitable for a particular individual. Ultimately it is the sole responsibility of the medical professional to make his or her own professional judgements, so as to advise and treat patients appro- priately. The authors and publishers have also attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged, please write and let us know so we may rectify in any future reprint. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any infor- mation storage or retrieval system, without permission in writing from the publishers. For permission to photocopy or use material electronically from this work, access www.copyright.com or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. For works that are not available on CCC, please contact [email protected] Trademark notice: Product or corporate names may be trademarks or registered trademarks and are used only for identification and explanation without intent to infringe. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library ISBN: 978-0-367-86159-9 (hbk) ISBN: 978-1-032-37408-6 (pbk) ISBN: 978-1-003-01728-8 (ebk) DOI: 10.1201/9781003017288 Typeset in CMR10 by KnowledgeWorks Global Ltd. Publisher’s note: This book has been prepared from camera-ready copy provided by the authors. Contents Preface vii List of Abbreviations xi Editors xvii Contributors xix 1 Digital Therapeutics within the Digital Health Landscape: Foundational Aspects 1 Megan Coder 2 Sector Perspective: Digital Therapeutics in Behavioral Health 17 Lisa A. Marsch 3 Navigating the Code to Commercial Lifecycle of Digital Health Apps: Defining and Defending Your Strategy for Success 33 Brian Clancy 4 Designing and Delivering a DTx Clinical Research Program: No Need to Re-invent the Wheel 59 Colin A. Espie and Alasdair L. Henry 5 Statistical Designs for Developing Personalized Mobile Treatment Interventions 99 Tianchen Qian, Eric Cohn, and Susan A. Murphy 6 Statistical Approaches in the Development of Digital Therapeutics 121 Oleksandr Sverdlov, Yevgen Ryeznik, Sergei Leonov, and Valerii Fedorov 7 Health Economics Aspects of Digital Therapeutics 161 Jennifer Lavanture and Owen McCarthy 8 Healthcare Data Ownership and Privacy: A Perspective for Digital Therapeutics 177 Ximena Benavides and Greg Licholai 9 Building the Story of Scientific Evidence for Digital Therapeutics: Trials, Meta-Analysis, and Real-World Data 195 Derek Richards, Angel Enrique, Jorge Palacios, and Nora Eilert 10 US Regulatory Pathways for Digital Therapeutics 219 Michelle Rubin-Onur and Allison C. Komiyama v vi Contents 11 Building Digital Health and Therapeutic Solutions for the Future: What’s Required for Success? 245 Anand K. Iyer 12 Digital Therapeutics for Sleep and Mental Health 261 Peter Hames and Christopher B. Miller 13 DTx for the NEXT three billion! 281 Abhishek Shah 14 Akili: A Novel Approach to Clinical Intervention with Digital Therapeutics 293 Elena Canadas and Anil S. Jina 15 SilverCloud Health: Online Mental Health and Wellbeing Platform 307 Derek Richards, Angel Enrique, Jorge Palacios, Nora Eilert, Daniel Duffy, Gavin Doherty, Jacinta Jardine, Noemi Vigano, and Karen Tierney 16 Digitally Augmenting Therapies: A DTx Opportunity for Pharma Portfolio Development 331 Benjamin D’hont and Romain Marmot 17 The Convergence of Digital Health Technologies: The Role of Digital Therapeutics in the Future Healthcare System 351 Joris van Dam, Justin Wright, and Graham Jones 18 Decentralized Clinical Trials: A New Paradigm for New Medical Product Development and Digital Therapeutics 373 Isaac R. Rodriguez-Chavez and Greg Licholai 19 The Past, Present, and Future of Digital Therapeutics 405 Sarah Cronin, Sophie Madden, Laura Ardill, Kate O’Reilly, Alette Brinth, Chandana Fitzgerald, and Tess Huss Index 431 Preface One of the hallmarks of 21st-century medicine is the emergence of digital therapeutics (DTx)—evidence-based,clinicallyvalidateddigitaltechnologiestoprevent,diagnose,treat, andmanagevariousdiseasesandmedicalconditions.DTxsolutionshavebeengaininginter- estfrompatients,investors,healthcareproviders,healthauthorities,andotherstakeholders because of the potential of DTx to deliver equitable, massively scalable, personalized and transformative treatments for different unmet medical needs. However, due to novelty of the topic, there is a lack of systematic exposition of DTx and their role in healthcare. The present book is one of the first attempts to present a comprehensive summary of current strategic, scientific, regulatory, and operational aspects of DTx development. Mankind has a long history of utilizing science and technology in medicine to improve andextendhumanlife.Sciencefictionliteratureisrepletewithdifferentvisionsofthefuture medicine and healthcare. One common theme of these insights is undeniable—the future of medicinewillbeincreasinglytechnological;itwillinvolveinnovativeapplications(andcom- binations) of science, artificial intelligence, machine learning, advanced pharmacy-on-chip technology, nanotechnology, virtual reality, telemedicine, and other advanced technologies. While technology itself does not obviate the need for having human medical intervention, healthcare professionals inevitably need to acquire new knowledge and master the technol- ogy in order to maximize the benefit for the patients and the public health system. As we write this Preface in early 2022, we can confidently say that humanity is already in the data and digital age. Data is the “new oil” of the 21st century. Data is ubiquitous in all areas of our life, and healthcare is no exception. We are witnessing the emergence of increasingly powerful digital technologies that can help us acquire various types of clini- callyimportantdataonanindividualsubjectlevelthatcanbeutilizedinmakingintelligent treatmentdecisions.Suchdata,whenusedproperly,carriesbigpromiseindevelopinginno- vative therapeutic solutions that can potentially improve access to healthcare and address medical needs of many underserved populations. Digitaltherapeuticsareemergingasanimportantnovelclassofhealthcareandmedicine. To demonstrate clinical utility and to earn public trust in those novel therapies, it is essen- tial that clinical research is conducted to support any claims for these products and that such data be transparently shared and published, or validated by a third party such as a regulatory health authority. In this sense, DTx products are similar to new drugs and medical devices; i.e. digitaltherapeutics must demonstrate favorable risk-benefit properties in clinical trials before they are marketed. DTx may be very diverse in terms of mecha- nism of action, mode of delivery, and purpose. The development of these products should be patient-focused, science-based, and technology-driven, and it should borrow the best practicesfromthebiopharmaceuticalandmedicaldeviceindustries,whileatthesametime benefittingfromsomeoftheuniqueaspectsofDTx—suchaseaseofaccess,remotetracking and monitoring, and rapid development cycles. Overthepastfiveyears(2018–2022),therehasbeenexplosivegrowthinthefieldofDTx, accelerated further by the unique challenges of a worldwide pandemic. Some successes are alreadyhappeningglobally(e.g.regulatoryclearanceofsomeprescriptiondigitaltherapeu- tics in the US, Europe, and Japan), while at the same time we are also witnessing some vii viii Preface setbacks. It is essential to learn the lessons from all these experiences and move the overall field forward, applying the best science, utilizing state-of-the-art technology, and recycling inferior or outdated approaches. This edited volume intends to provide a systematic exposition to digital therapeutics through19peer-reviewedchapterswrittenbysubjectmatterexpertsinthisemergingfield. We suggest this book will be important for several reasons: 1. The book will provide the taxonomy of the concepts and a navigation tool for the field of digital therapeutics. As mentioned in the Boston Globe (Friday, July 5, 2019), “no onereallyknewwhatdigitaltherapeuticswere10yearsago.Today,there’sstillnogood definition.”Wethinkitishightimeforarigorousbook-lengthpresentationofthistopic. 2. The book will cover important strategic aspects of the DTx industry, thereby helping investors, developers, and regulators gain a better appreciation of the potential value of DTx. In this regard, the first four chapters provide important background: • the foundational aspects of the DTx industry (Chapter 1); • the DTx behavioral health sector perspective (Chapter 2); • the code-to-commercial lifecycle of digital health application development (Chap- ter 3); and • the DTx clinical research program strategy (Chapter 4). 3. The book will expound on many existing and emerging state-of-the-art scientific and technological tools, as well as data privacy, ethical and regulatory considerations for DTx product development. The following chapters address these issues: • themicro-randomizedtrial(MRT)designfordevelopingpersonalizedmobiletreat- ment interventions (Chapter 5); • an integrated scientific learning approach combining statistics, pharmacometrics, and data science in the development of DTx solutions (Chapter 6); • health economics aspects of digital therapeutics (Chapter 7); • healthcare data ownership and privacy issues (Chapter 8); • building the story of scientific evidence for digital therapeutics (Chapter 9); and • US regulatory pathways for digital therapeutics (Chapter 10). 4. Thebookwillpresentseveralcasestudiesofsuccessfuldevelopmentofsomeofthemost remarkable DTx products: • the journey of a company that developed the first US FDA-cleared Software as a Medical Device for managing type 2 diabetes (Chapter 11); • thesuccessstoryofacompanythatdevelopedanddeliveredatscaleaDTxsolution for sleep and mental health (Chapter 12); • the digital therapeutics for “the next three billion” (Chapter 13); • the success story of a company that developed a global online platform for mental health and well-being (Chapter 14); • the success story of developing the first prescription digital therapy delivered as a video game (Chapter 15); and • the “digitally-augmenting” therapies as new value drivers for the pharmaceutical industry (Chapter 16). Preface ix 5. The book will provide some perspectives and forward-looking statements on the future of digital medicine: • the convergence of digital health technologies and the role of digital therapeutics in the future healthcare system (Chapter 17); • the decentralized clinical trials model to accelerate clinical development of digital therapeutics (Chapter 18); and • the business leaders’ perspective on the past, present, and future of the DTx in- dustry (Chapter 19). We hope this book will be useful for a broad audience, including but not limited to: • Business leaders working in public health, healthcare, digital health, information tech- nology, and biopharmaceutical industries. • Researchers working on the design and analysis of clinical trials to develop, test, and validate investigational DTx products. • Regulatory scientists who are involved in the review of DTx products. • Faculty and students who are involved in interdisciplinary research on digital health and digital medicine. Some chapters from this book can be used as special topics in graduate-level courses on innovation in clinical research and digital medicine. Acknowledgments We would like to express sincere gratitude to many people without whom this book would not be possible: the CRC Press Acquisition Editors John Kimmel and David Grubbs for theirpatienceandguidanceduring2019–2022;ShashiKumarandYevgenRyeznikfortheir masterful help with LATEX and Overleaf; Arkadiy Pitman for his rigorous and constructive criticisms on digital therapeutics that helped enormously in the development of Chapter 6 of this volume; the contributing authors of the chapters who survived this marathon with us; the reviewers for their valuable and constructive feedback; and most importantly the many patients who volunteered their time, their insights and their health in one or other digital therapeutics clinical research study—they are the true pioneers of a healthier future for all. Oleksandr Sverdlov, PhD Joris van Dam, PhD

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