Digital Strategies in the Pharmaceutical Industry PDF
256 Pages·2003·1.114 MB·English
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Description:
This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
