Digital Marketing & Social Media

483 Pages·2017·4.16 MB·English

Organizing Committee:

Chief Patron
Shri Rajkumarji Tirpude, President, Yugantar Education Society
Patron
Shri W.T. Kombade, Secretary, Yugantar Education Society
Conference Chairman - Dr. Lalit Khullar, Director,
Tirpude Institute of Management Education

Conference Secretaries – Dr. Sangeeta Deshpande
Prof. Prashant Rajurkar
Prof. Prerna Thakwani

Contact Details:
Yugantar Education Society’s
Tirpude Institute of Management Education
1, Balasaheb Tirpude Marg, Civil Line, Nagpur – 440001
Phone: [phone]
E-mail: [email protected]
Website: www.tirpude.edu.in
Proceedings of
International conference on
Business Remodelling: Exploring New Initiatives in Key Business Functions

Conference Proceedings of
TIRPUDE INSTITUTE OF MANAGEMENT EDUCATION,
Nagpur
ISBN: 978-93-5291-574-3
Editors
Dr. Lalit Khullar, Director
Dr. Sanjay Kavishwar, Dean-Academics & Admissions
Dr. Sangeeta Deshpande, Coference Secretary
Copyright@by Tirpude Institute of Management Education, Nagpur, India
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Published By
Tirpude Institute of Management Education, Nagpur (Maharashtra), India
Preamble
A business model is central to a host of business activities of an organization. Business
Process Modelling is a method for improving organizational efficiency and quality. Its
beginnings were in capital/profit-led business, but the methodology is now applicable to
any organized activity.
Increasing transparency and accountability of all organizations, together with the modern
complexity, penetration and importance of information technology and communication
tends to heighten demand for process improvement everywhere. Thus, business modelling
and remodelling is arguably more widely relevant today than the earlier efficiency
methodologies. Put simply, it aims to relook at improving business performance by
optimising the efficiency of connecting activities related to business, organization, profit,
change, projects, etc.
With a view to focus on this important business aspect, the 2-day international conference
organized at Tirpude Institute of Management Education (TIME) had the theme
“Business Remodelling: Exploring New Initiatives in Key Business Functions”.
In order to further explore and understand this subject, TIME, Nagpur, invited
academicians, research scholars and business managers to share their knowledge and
insights by contributing their original research papers at this International Conference in
February, 2018.
Dear Friend,
It is my singular pleasure to forward to you the proceedings of International conference on
“Business Remodelling: Exploring New Initiatives in Key Business Functions”, held on
23rd & 24th February, 2018, at our institute. This publication takes full advantage of the
scholarly work of academicians and industry professionals and also creates an opportunity for
you to store the same for future referencing.
I believe that cultivation of a strong research culture is absolutely necessary for excelling in
the process of academic enhancement and knowledge disbursal. An academic institute can
achieve this primary objective of value addition of updated and relevant knowledge to its
students and the academic community at large by enabling high quality original research.
As editor, my task was made challenging due to very rare and original quality of research
work submitted by contributors from across the international and domestic arena.
Nevertheless, I have been able to select some of the finest works with the help of our
reviewing team comprising of erudite scholars from academia and industry and present the
same to you.
I am sure you will find the contents thought provoking and of immense value and relevance.
Thanking you,

Dr. Sanjay Kavishwar
Editor
International Conference 2018 ISBN: 978-93-5291-574-3
Business Remodelling: Exploring New Initiatives In Key Business Functions

INDEX

Sr. Name of Author (s) Title of Research Paper Page
No. No.
1 Afifa Khatoon and Comparative Study between Manual College Management 1
Darshana Nagpure System and Automated College Management System
2 Ankita Garje and Digital Marketing Social Media 7
Pragati Devikar
3 Asmita Mudliar and Dr. A Study of the Novel Innovation: “Social Media” - As a Form 14
Manish Chava of Advertising in the Framework of Digital Marketing
4 Avik Bhattacharjee and Digitaztion and E-Commerce 23
Akshat Vishwakarma
5 Bahvini Patel and An Analytical Study on Liquidity Ratio as a Determinant of 32
Chaitanya Sakhare Profitability With Reference To Automobile Companies in
India (2012-13 to 2016-17)
6 Barna Naidu & Remodeling of the core business 50
Priyanka Sharma Concepts
7 Digambar Tule Corporate Social Responsibility for Sustainable Development 57
8 Dr. Amit Philora and Descriptive Research Paper on Research Methodology, 64
Dr. Ashish Sharma Interpretation and Research Report Writing
9 Dr. Anil Pande and Analysing the Impact of Packaging on Consumer Buying 86
Nookala Rambabu Behavior – A Way Forward for Green Packaging
10 Dr. Asha Tiwari and E-Lounge: Comparative Study of Public Sector and Private 109
Laila Bhairaiy Sector Banks
11 Dr. Bhavana Khapekar CSR Activities for Social Welfare: A Case Study of L&T, 125
and Dr. Shreeja Kurup Nagpur
12 Dr. Jose G. Vargas Leadership and Entrepreneurship in Economic Growth in an 133
Hernandez and Dra. Organization during the International Financial Crisis
Teresa Irina Salazar
Echeagaray
13 Dr. Madhuri Business Remodeling- Exploring New Initiatives in Key 146
Chansarkar Business Functions - New Trends in Entrepreneurship
14 Dr. Mitali Gupta and The Impact of Social Media Marketing on Consumer 152
Dr. Vaishnavi Jichkar Purchase Intention with Special Reference to Youth of
Nagpur City
15 Dr. Nilesh Chole and Digital Marketing & Social Media 163
Kushal Dharmik
16 Dr. Prabhjot Kaur Mobile Apps - An Innovative and Smart Tool for Making 168
Nayyar Digital Payment
17 Dr. Sanyukta Thorat Dance Classes in Nagpur City – Business or Practice An 176
Analytical Study

Tirpude Institute of Management Education
International Conference 2018 ISBN: 978-93-5291-574-3
Business Remodelling: Exploring New Initiatives In Key Business Functions

Sr. Name of Author (s) Title of Research Paper Page
No. No.
18 Dr. Sonali Gadekar Managing Intangible Assets by Measurement of Human 180
Capital
19 Dr. Sunita Dhote and Comparative Analysis of Business Growth of Selected Public 192
Manmeet Singh Khokar And Private Bank’s (2012-2017)
20 Dr. Uma A Study of Opportunities and Challenges of Business in 206
V.P.Shrivastava purlieu of Wild Life Tourism Zones of Madhya Pradesh
21 Dr. Usha Daigavane Management of NGO 216
and Divya Nathani
22 Dr. Vandana Kawadkar Corporate Social Responsibility: Role in Rural Development 227
23 Easha Palsokar, Anup Funding Options for MSME Businesses: Remodelling the 233
Aage and Barna Naidu Conventional Methods of Funding
24 Garvit Jaiswal and Renu Digital Marketing and Social Media 240
Mishra
25 Harmeet Kaur A Survey on Need of Toy Library in Nagpur 246
Matharoo and Tasneem
Zakir
26 Harshali Gomase A Study of the Significance of Employees’ Conduct and 251
Identity on Organizational Performances: with reference of
SMS Infrastructure Limited, at Nagpur
27 Kothiram Girsawale Analytical Study of Online Buying Behavior of College Going 261
Male and Female
28 Laxmi Mahantare and A Study on the Effect of Working Environment on Employees 269
Tanvi Karia after Remodelling the Business at Nagpur City
29 Mahek Iram and Trusha Effectiveness of Digital Advertising on Instagram Followers 283
Chopde
30 P. Shruti and Shifa Analysis of Applicability of E-Governance: A Study With 303
Hasan Respect To Selected Nations in Asia
31 Pooja Bhutada and A Study To Investigate if there is a Decline of Print Media 315
Shruti Lakhani among the Youth of Nagpur City
32 Pratiksha and Nikhil Management of NGO 329
Kela
33 Radhika Bajaj Impact of Digitalization on Business to Business and Business 334
to Consumer Business Website With Respect To Indian
Scenario
34 Ragini Singh Role of Regulatory Authorities: Indian Infrastructure Sector 344
35 Rinki Moolchandani and A Study of Factors Affecting Impulsive Buying Behavior 358
Dr. Kiran Nerkar during an Online Shopping (With Special reference to
Undergraduate Students of Nagpur City)
36 Shantanu Thengdi Comparative Study of Contemporary Models of Theatre Arts 369
in Maharashtra: A Business Perspective

Tirpude Institute of Management Education
International Conference 2018 ISBN: 978-93-5291-574-3
Business Remodelling: Exploring New Initiatives In Key Business Functions

Sr. Name of Author (s) Title of Research Paper Page
No. No.
37 Sheetal Nafde Overview of Telecom Sector in India from Investing Point of 379
View
38 Shefali Rai Pradhan Mantri JAN DHAN Yojana (PMJDY): A Study of 384
Progress Made in Financial Inclusion in Phase Two
39 Shilpa S. Jibhenkar Social Entrepreneurship: Case Study of Indian Institute of 393
Youth Welfare Nagpur
40 Shital Kene and Dr. Bitcoin: A Peering Electronic Cash System 402
Suparna Deo
41 Simran Nainani Fitness and Exercise: Key Element for Physical and Mental 407
Health
42 Surbhi Prasad Improving Performance in Workplace by Reducing Stress 413
through Meditation
43 Sushant Waghmare An Assessment of Factors Affecting Job Satisfaction among 427
Employees in Private Banks & IT Firms in Nagpur City
44 Tejasvini Paralkar Macroeconomic Factors Do Influence on Investments – 446
Indian Stock Market Perspective
45 Yash Acharya Impact of Education on Farmers in India 454
46 Yatin Sagdeo Nation Branding – New Initiatives in Business and its 461
Functions
47 Poonam Mishra A Study on Organizational Identity and its Impact on 470
Employee Behavior

Tirpude Institute of Management Education
International Conference 2018 ISBN: 978-93-5291-574-3
Business Remodelling: Exploring New Initiatives In Key Business Functions

Comparative Study between Manual College Management System and
Automated College Management System

Afifa Khatoon Ansari Darshana Nagpure
Tirpude Institute of Management Education, Tirpude Institute of Management Education,
Nagpur Nagpur

ABSTRACT
Many educational sectors in Asian countries in the past few decades have witnessed massive
growth in a number of institutes and students. The associated policies and procedures related to
various educational functions like admission process, attendance system, Teacher -student interaction
and examination have grown manifold and had been streamlined.
College automation system deals with all kinds of student details of college, academic details
and other such resources. This will help the institution to utilize its resources in an efficient manner.
RFID (Radio Frequency Identification) can be thought of as a part of AIDC (Automatic
Identification and Data Capture). AIDC is a technique to assign unique identifications to the products
in an enterprise. This can be integrated with this system for attendance purposes so that as the student
enters the classroom his/her attendance can be marked automatically through the signals generated
which is use to recognize RFID. This RFID can be integrated with the student’s I-card.
Keywords: Education System, RFID, Office Automation, Data Capturing and Storing

1. Introduction
Many educational sectors in Asian countries in the past few decades have witnessed massive growth in
a number of institutes and students. The associated policies and procedures related to various
educational functions like admission process, attendance system, Teacher -student interaction and
examination have grown manifold and had been streamlined. Also, it is seen that the information
technology tools have offered pretty promising solutions to enable effective management of these
functions. College automation system deals with all kinds of student details of college, academic
Tirpude Institute of Management Education, Nagpur Page 1
Comparative Study between Manual College Management System and Automated
College Management System (Afifa Khatoon Ansari1 Darshana Nagpure2)

details and other such resources. This will help the institution to utilize its resources in an efficient
manner. This system is capable of greatly atomizing work. Since human memory cannot store too
much data and is volatile there are chances for errors but with the help of a system that can store huge
amount of data systematically the error quotient is greatly reduced. College automation system is
capable of integrating different sections in an institution starting from admission section to student
section. This kind of college automation system can also be integrated with teaching tools like online
assignments, teacher- student chat system for sharing important information, accessing notes and
video lectures, generating examination marksheets and notifying students about important events.
RFID (Radio Frequency Identification) can be thought of as a part of AIDC (Automatic Identification
and Data Capture). AIDC is a technique to assign unique identifications to the products in an
enterprise. This can be integrated with this system for attendance purposes so that as the student enters
the classroom his/her attendance can be marked automatically through the signals generated which is
use to recognize RFID. This RFID can be integrated with the student’s I-card.

2. History
During earlier system teachers used to write the attendance manually on papers, count them and make
a final entry. All this was time consuming and tedious. Also different teachers have different method
of marking attendance which adds to more complexity and thereby increasing the number of errors
while performing the task. Also earlier it was not possible for the teacher to entertain each and every
student. Hence, Students were not able to get the information due to lack of communication. To this
savior was a notice board hanging on a wall and thereby letting every student know what all
assignments, activities students are supposed to do. But then also not every student tends to take
efforts to read the notice boards and also it was a drawback for the irregular students. Also for the
admission process in the manual system the students were supposed to stand in queue for hours, fill
the form manually on a piece of paper, submit the form and wait for the confirmation. Everything
involved only paper with no security for student data. For the purpose of generation of progress report
of the students too there were involvement of papers and this makes the task tedious. Since generating
report involved manual assessment and writing the report and submitting them engage lots of time of
the teachers.
Earlier teaching methodology was also different since teachers had to check out the
subjects she have taught and the topics she have to teach. Preparing notes of them, and providing these
Tirpude Institute of Management Education, Nagpur Page 2