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Digital Marketing & Social Media PDF

483 Pages·2017·4.16 MB·English
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Organizing Committee: Chief Patron Shri Rajkumarji Tirpude, President, Yugantar Education Society Patron Shri W.T. Kombade, Secretary, Yugantar Education Society Conference Chairman - Dr. Lalit Khullar, Director, Tirpude Institute of Management Education Conference Secretaries – Dr. Sangeeta Deshpande Prof. Prashant Rajurkar Prof. Prerna Thakwani Contact Details: Yugantar Education Society’s Tirpude Institute of Management Education 1, Balasaheb Tirpude Marg, Civil Line, Nagpur – 440001 Phone: 0712-2521932, 2521390, 2543965 E-mail: [email protected] Website: www.tirpude.edu.in Proceedings of International conference on Business Remodelling: Exploring New Initiatives in Key Business Functions Conference Proceedings of TIRPUDE INSTITUTE OF MANAGEMENT EDUCATION, Nagpur ISBN: 978-93-5291-574-3 Editors Dr. Lalit Khullar, Director Dr. Sanjay Kavishwar, Dean-Academics & Admissions Dr. Sangeeta Deshpande, Coference Secretary Copyright@by Tirpude Institute of Management Education, Nagpur, India Tel: 0712-2521932, Fax: 0712-2543965 Visit us at: www.tirpude.edu.in All rights reserved. The views expressed in this Conference Proceedings are those of the contributors and not necessarily those of the editorial board or the publisher. All rights are reserved with Tirpude Institute of Management Education, Nagpur. No part of this publication may be reproduced, stored in retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the copyright holder. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claim for damages. The author alone is responsible for the correctness of events, information and data used in the contributions. The authors of the papers have taken all reasonable care that the contents do not violate any existing copyright or other intellectual property rights of any person(s) in any manner whatsoever. In the event the author(s) has been unable to track any source of information and if copyright has been infringed inadvertently, the same may please be brought to the notice of the editor in writing for corrective action. Published By Tirpude Institute of Management Education, Nagpur (Maharashtra), India Preamble A business model is central to a host of business activities of an organization. Business Process Modelling is a method for improving organizational efficiency and quality. Its beginnings were in capital/profit-led business, but the methodology is now applicable to any organized activity. Increasing transparency and accountability of all organizations, together with the modern complexity, penetration and importance of information technology and communication tends to heighten demand for process improvement everywhere. Thus, business modelling and remodelling is arguably more widely relevant today than the earlier efficiency methodologies. Put simply, it aims to relook at improving business performance by optimising the efficiency of connecting activities related to business, organization, profit, change, projects, etc. With a view to focus on this important business aspect, the 2-day international conference organized at Tirpude Institute of Management Education (TIME) had the theme “Business Remodelling: Exploring New Initiatives in Key Business Functions”. In order to further explore and understand this subject, TIME, Nagpur, invited academicians, research scholars and business managers to share their knowledge and insights by contributing their original research papers at this International Conference in February, 2018. Dear Friend, It is my singular pleasure to forward to you the proceedings of International conference on “Business Remodelling: Exploring New Initiatives in Key Business Functions”, held on 23rd & 24th February, 2018, at our institute. This publication takes full advantage of the scholarly work of academicians and industry professionals and also creates an opportunity for you to store the same for future referencing. I believe that cultivation of a strong research culture is absolutely necessary for excelling in the process of academic enhancement and knowledge disbursal. An academic institute can achieve this primary objective of value addition of updated and relevant knowledge to its students and the academic community at large by enabling high quality original research. As editor, my task was made challenging due to very rare and original quality of research work submitted by contributors from across the international and domestic arena. Nevertheless, I have been able to select some of the finest works with the help of our reviewing team comprising of erudite scholars from academia and industry and present the same to you. I am sure you will find the contents thought provoking and of immense value and relevance. Thanking you, Dr. Sanjay Kavishwar Editor International Conference 2018 ISBN: 978-93-5291-574-3 Business Remodelling: Exploring New Initiatives In Key Business Functions INDEX Sr. Name of Author (s) Title of Research Paper Page No. No. 1 Afifa Khatoon and Comparative Study between Manual College Management 1 Darshana Nagpure System and Automated College Management System 2 Ankita Garje and Digital Marketing Social Media 7 Pragati Devikar 3 Asmita Mudliar and Dr. A Study of the Novel Innovation: “Social Media” - As a Form 14 Manish Chava of Advertising in the Framework of Digital Marketing 4 Avik Bhattacharjee and Digitaztion and E-Commerce 23 Akshat Vishwakarma 5 Bahvini Patel and An Analytical Study on Liquidity Ratio as a Determinant of 32 Chaitanya Sakhare Profitability With Reference To Automobile Companies in India (2012-13 to 2016-17) 6 Barna Naidu & Remodeling of the core business 50 Priyanka Sharma Concepts 7 Digambar Tule Corporate Social Responsibility for Sustainable Development 57 8 Dr. Amit Philora and Descriptive Research Paper on Research Methodology, 64 Dr. Ashish Sharma Interpretation and Research Report Writing 9 Dr. Anil Pande and Analysing the Impact of Packaging on Consumer Buying 86 Nookala Rambabu Behavior – A Way Forward for Green Packaging 10 Dr. Asha Tiwari and E-Lounge: Comparative Study of Public Sector and Private 109 Laila Bhairaiy Sector Banks 11 Dr. Bhavana Khapekar CSR Activities for Social Welfare: A Case Study of L&T, 125 and Dr. Shreeja Kurup Nagpur 12 Dr. Jose G. Vargas Leadership and Entrepreneurship in Economic Growth in an 133 Hernandez and Dra. Organization during the International Financial Crisis Teresa Irina Salazar Echeagaray 13 Dr. Madhuri Business Remodeling- Exploring New Initiatives in Key 146 Chansarkar Business Functions - New Trends in Entrepreneurship 14 Dr. Mitali Gupta and The Impact of Social Media Marketing on Consumer 152 Dr. Vaishnavi Jichkar Purchase Intention with Special Reference to Youth of Nagpur City 15 Dr. Nilesh Chole and Digital Marketing & Social Media 163 Kushal Dharmik 16 Dr. Prabhjot Kaur Mobile Apps - An Innovative and Smart Tool for Making 168 Nayyar Digital Payment 17 Dr. Sanyukta Thorat Dance Classes in Nagpur City – Business or Practice An 176 Analytical Study Tirpude Institute of Management Education International Conference 2018 ISBN: 978-93-5291-574-3 Business Remodelling: Exploring New Initiatives In Key Business Functions Sr. Name of Author (s) Title of Research Paper Page No. No. 18 Dr. Sonali Gadekar Managing Intangible Assets by Measurement of Human 180 Capital 19 Dr. Sunita Dhote and Comparative Analysis of Business Growth of Selected Public 192 Manmeet Singh Khokar And Private Bank’s (2012-2017) 20 Dr. Uma A Study of Opportunities and Challenges of Business in 206 V.P.Shrivastava purlieu of Wild Life Tourism Zones of Madhya Pradesh 21 Dr. Usha Daigavane Management of NGO 216 and Divya Nathani 22 Dr. Vandana Kawadkar Corporate Social Responsibility: Role in Rural Development 227 23 Easha Palsokar, Anup Funding Options for MSME Businesses: Remodelling the 233 Aage and Barna Naidu Conventional Methods of Funding 24 Garvit Jaiswal and Renu Digital Marketing and Social Media 240 Mishra 25 Harmeet Kaur A Survey on Need of Toy Library in Nagpur 246 Matharoo and Tasneem Zakir 26 Harshali Gomase A Study of the Significance of Employees’ Conduct and 251 Identity on Organizational Performances: with reference of SMS Infrastructure Limited, at Nagpur 27 Kothiram Girsawale Analytical Study of Online Buying Behavior of College Going 261 Male and Female 28 Laxmi Mahantare and A Study on the Effect of Working Environment on Employees 269 Tanvi Karia after Remodelling the Business at Nagpur City 29 Mahek Iram and Trusha Effectiveness of Digital Advertising on Instagram Followers 283 Chopde 30 P. Shruti and Shifa Analysis of Applicability of E-Governance: A Study With 303 Hasan Respect To Selected Nations in Asia 31 Pooja Bhutada and A Study To Investigate if there is a Decline of Print Media 315 Shruti Lakhani among the Youth of Nagpur City 32 Pratiksha and Nikhil Management of NGO 329 Kela 33 Radhika Bajaj Impact of Digitalization on Business to Business and Business 334 to Consumer Business Website With Respect To Indian Scenario 34 Ragini Singh Role of Regulatory Authorities: Indian Infrastructure Sector 344 35 Rinki Moolchandani and A Study of Factors Affecting Impulsive Buying Behavior 358 Dr. Kiran Nerkar during an Online Shopping (With Special reference to Undergraduate Students of Nagpur City) 36 Shantanu Thengdi Comparative Study of Contemporary Models of Theatre Arts 369 in Maharashtra: A Business Perspective Tirpude Institute of Management Education International Conference 2018 ISBN: 978-93-5291-574-3 Business Remodelling: Exploring New Initiatives In Key Business Functions Sr. Name of Author (s) Title of Research Paper Page No. No. 37 Sheetal Nafde Overview of Telecom Sector in India from Investing Point of 379 View 38 Shefali Rai Pradhan Mantri JAN DHAN Yojana (PMJDY): A Study of 384 Progress Made in Financial Inclusion in Phase Two 39 Shilpa S. Jibhenkar Social Entrepreneurship: Case Study of Indian Institute of 393 Youth Welfare Nagpur 40 Shital Kene and Dr. Bitcoin: A Peering Electronic Cash System 402 Suparna Deo 41 Simran Nainani Fitness and Exercise: Key Element for Physical and Mental 407 Health 42 Surbhi Prasad Improving Performance in Workplace by Reducing Stress 413 through Meditation 43 Sushant Waghmare An Assessment of Factors Affecting Job Satisfaction among 427 Employees in Private Banks & IT Firms in Nagpur City 44 Tejasvini Paralkar Macroeconomic Factors Do Influence on Investments – 446 Indian Stock Market Perspective 45 Yash Acharya Impact of Education on Farmers in India 454 46 Yatin Sagdeo Nation Branding – New Initiatives in Business and its 461 Functions 47 Poonam Mishra A Study on Organizational Identity and its Impact on 470 Employee Behavior Tirpude Institute of Management Education International Conference 2018 ISBN: 978-93-5291-574-3 Business Remodelling: Exploring New Initiatives In Key Business Functions Comparative Study between Manual College Management System and Automated College Management System Afifa Khatoon Ansari Darshana Nagpure Tirpude Institute of Management Education, Tirpude Institute of Management Education, Nagpur Nagpur ABSTRACT Many educational sectors in Asian countries in the past few decades have witnessed massive growth in a number of institutes and students. The associated policies and procedures related to various educational functions like admission process, attendance system, Teacher -student interaction and examination have grown manifold and had been streamlined. College automation system deals with all kinds of student details of college, academic details and other such resources. This will help the institution to utilize its resources in an efficient manner. RFID (Radio Frequency Identification) can be thought of as a part of AIDC (Automatic Identification and Data Capture). AIDC is a technique to assign unique identifications to the products in an enterprise. This can be integrated with this system for attendance purposes so that as the student enters the classroom his/her attendance can be marked automatically through the signals generated which is use to recognize RFID. This RFID can be integrated with the student’s I-card. Keywords: Education System, RFID, Office Automation, Data Capturing and Storing 1. Introduction Many educational sectors in Asian countries in the past few decades have witnessed massive growth in a number of institutes and students. The associated policies and procedures related to various educational functions like admission process, attendance system, Teacher -student interaction and examination have grown manifold and had been streamlined. Also, it is seen that the information technology tools have offered pretty promising solutions to enable effective management of these functions. College automation system deals with all kinds of student details of college, academic Tirpude Institute of Management Education, Nagpur Page 1 Comparative Study between Manual College Management System and Automated College Management System (Afifa Khatoon Ansari1 Darshana Nagpure2) details and other such resources. This will help the institution to utilize its resources in an efficient manner. This system is capable of greatly atomizing work. Since human memory cannot store too much data and is volatile there are chances for errors but with the help of a system that can store huge amount of data systematically the error quotient is greatly reduced. College automation system is capable of integrating different sections in an institution starting from admission section to student section. This kind of college automation system can also be integrated with teaching tools like online assignments, teacher- student chat system for sharing important information, accessing notes and video lectures, generating examination marksheets and notifying students about important events. RFID (Radio Frequency Identification) can be thought of as a part of AIDC (Automatic Identification and Data Capture). AIDC is a technique to assign unique identifications to the products in an enterprise. This can be integrated with this system for attendance purposes so that as the student enters the classroom his/her attendance can be marked automatically through the signals generated which is use to recognize RFID. This RFID can be integrated with the student’s I-card. 2. History During earlier system teachers used to write the attendance manually on papers, count them and make a final entry. All this was time consuming and tedious. Also different teachers have different method of marking attendance which adds to more complexity and thereby increasing the number of errors while performing the task. Also earlier it was not possible for the teacher to entertain each and every student. Hence, Students were not able to get the information due to lack of communication. To this savior was a notice board hanging on a wall and thereby letting every student know what all assignments, activities students are supposed to do. But then also not every student tends to take efforts to read the notice boards and also it was a drawback for the irregular students. Also for the admission process in the manual system the students were supposed to stand in queue for hours, fill the form manually on a piece of paper, submit the form and wait for the confirmation. Everything involved only paper with no security for student data. For the purpose of generation of progress report of the students too there were involvement of papers and this makes the task tedious. Since generating report involved manual assessment and writing the report and submitting them engage lots of time of the teachers. Earlier teaching methodology was also different since teachers had to check out the subjects she have taught and the topics she have to teach. Preparing notes of them, and providing these Tirpude Institute of Management Education, Nagpur Page 2

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.