Digital Management in Covid-19 Pandemic and Post-Pandemic Times: Proceedings of the International Scientific-Practical Conference (ISPC 2021) PDF
Preview Digital Management in Covid-19 Pandemic and Post-Pandemic Times: Proceedings of the International Scientific-Practical Conference (ISPC 2021)
Springer Proceedings in Business and Economics Richard C. Geibel Shalva Machavariani Editors Digital Management in Covid-19 Pandemic and Post-Pandemic Times Proceedings of the International Scientific-Practical Conference (ISPC 2021) Springer Proceedings in Business and Economics Springer Proceedings in Business and Economics brings the most current research presented at conferences and workshops to a global readership. The series features volumes (in electronic and print formats) of selected contributions from conferences in all areas of economics, business, management, and finance. In addition to an overall evaluation by the publisher of the topical interest, scientific quality, and timeliness of each volume, each contribution is refereed to standards comparable to those of leading journals, resulting in authoritative contributions to the respective fields. 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Geibel Shalva Machavariani E-Commerce Institute Cologne East European University Cologne, Germany Tbilisi, Georgia ISSN 2198-7246 ISSN 2198-7254 (electronic) Springer Proceedings in Business and Economics ISBN 978-3-031-20147-9 ISBN 978-3-031-20148-6 (eBook) https://doi.org/10.1007/978-3-031-20148-6 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. 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This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Contents Digitalization in Social and Corporate Responsibility Barriers to Digital Business and Challenges of Social Innovations in Georgia ........................................................ 3 Mikheil Tokmazashvili The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility ....................................... 13 Hendrik Müller The Importance of Digitalization of Legal Documents Preparing Process and Its Impact on Peoples’ Legal Guarantees ................. 19 Levan Gorelashvili Stakeholder Interests in the Support Landscape of for profit Incubators ........................................................ 27 Robin Kracht Customer Persuasion and Branding Through Digital Communication During Covid-19 ................................... 35 Zurabi Jankhoteli E-Commerce and Digital Entrepreneurship Social Commerce—Origin and Meaning— ........................... 49 Richard C. Geibel and Robin Kracht Integrated Digital Sales Platform for the Solution of Customer Needs ............................................................ 69 Antonia Louisa Biel Social Commerce as a Value Driver—Opportunities and Limitations of Direct Sales ..................................... 79 Franziska Niemann v vi Contents E-commerce, Digital Transformation and the Environment, in the Context of Covid-19 .......................................... 87 Tamar Abzianidze Evaluation of Intrapreneurship in Business Innovation—an Analysis Between Scale-Ups and Big Corporations ...................................................... 95 Nieki Hashemi Adapter.ge How We Digitalized Local Businesses During Pandemic .... 107 Mamuka Ghaghanidze The Challenges of Digital Leadership—a Critical Analysis in Times of Disruptive Changes ..................................... 117 Ines El Akid Digitalization in Medicine: A Critical Analysis of Chances and Challenges .................................................... 131 Jinane Benajiba Digitalization in Education Digitalization of Corporate Learning ................................ 147 Simon Schoop Vision for Increasing University Scientific Potential Under the Modern Conditions ............................................ 159 Shalva Machavariani and Temur Maisuradze Decision-Making Process Transformation in Post-Covid-19 World in Higher Educational Institutions .................................. 169 Tamta Lekishvili and Vasil Kikutadze Pathway for Elaborating Model of Culture of Innovation and Creativity at Universities as Prerequisite for Their Performance ... 179 Tatia Gherkenashvili Digital Transformation in Education_Self-study System “Cyber3s” .... 193 Tea Munjishvili, Zviad Sigua, and Teona Shugliashvili Digitalization in Social and Corporate Responsibility Barriers to Digital Business and Challenges of Social Innovations in Georgia Mikheil Tokmazashvili Abstract This research examines the impact of COVID-19 pandemic on the economies of Georgian regions, particularly with respect to disclosing to what extent digital tools were used for copying from the risks and sustainable development of the regions. According to the research findings, the impact of the pandemic on inter- national tourism-oriented regions has been profound, and this has flowed into other fields through the supply chain, affecting tourism-related production significantly, despite of relatively well-equipped modern internet technologies for customer rela- tions. Medium-sized enterprises proved to be relatively stable in the business sector, but, the decline in entrepreneurial activity in municipalities was partially caused due to insufficient resources available for remote business management and the weak usage of digital operational and marketing instruments. The pandemic had a partic- ularly strong impact on small enterprises making labor-intensive products where digital tools have no usage. The paper defines the main barriers to the develop- ment of digital economy, partially a lack of collaboration between the business entities and IT, inability to collaborate quickly and a lack of interoperability, a lack of strategic planning culture and e-literacy, and a lack of financial resources. The research identified the effective mechanisms applied to combat the pandemic and proved that remote communication between customers and businesses requires further support in terms of resources and the development of strategic management based on the use of digital technologies, as well as it requires raising awareness among society. Supporting entrepreneurs through various institutional and organiza- tional mechanisms (e.g. supporting projects, organizing conferences and trainings for entrepreneurs, attracting IT experts to develop the digital economy) from the central government and municipalities will promote introduction of anti-crisis management practices in businesses operating on local level. Moreover, the paper shows that alongside of development of digital economy the new challenge of Georgia is a formation of circular economy which in connection with digital technologies will increase sustainability and economic growth. B M. Tokmazashvili ( ) East European University, Tbilisi, Georgia e-mail: [email protected] © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 3 R. C. Geibel and S. Machavariani (eds.), Digital Management in Covid-19 Pandemic and Post-Pandemic Times, Springer Proceedings in Business and Economics, https://doi.org/10.1007/978-3-031-20148-6_1 4 M.Tokmazashvili · · · Keywords Digital economy Covid-19 Regions of Georgia Circular economy 1 Introduction Some consequences of pandemic are already known. In particular, we have seen the bankruptcy of small-and medium-sized businesses, the collapse of the tourism and aviation sectors, a decline in investment, rising unemployment, and rising state debt. The economic damage caused by COVID-19 is already visible and represents the biggest economic shock the world has suffered in a living memory. The pandemic is reflected in the various economic indicators. The shutdown of most enterprises and the reduction in their activities had a negative impact on the Georgian economy. The crisis has changed the dynamics of economic and social development in the country. Accordingly, the short-term and medium-term priorities for the development of regions and municipalities have been reshaped. 2 Research Methodology and Results A survey was conducted to determine to what extent MSEs were ready to use digital instruments during the impact of COVID-19. In 2020, in the active phase of COVID- 19, micro, small and medium-sized entrepreneurs in all regions of Georgia were surveyed by the National Association of Local authorities of Georgia within the UNDP funded project.1 Overall, 91% of research participants were owners of small- or medium-sized enterprises, with 49% of respondents being owners of small-sized enterprises and 42% being owners of medium-sized enterprises. Totally, 29% of respondents were employed in trade, 24% were employed in restaurants and food outlets, 16% were employed in the hotel industry, 14% were employed in the manufacturing industry, and 7 and 5% were employed in tourism and transporta- tion services respectively. This distribution is relatively close to the breakdown of employment for the entire country. First empirical sign of consumption of e-communication instruments were quan- tity of responses on questionnaire via e-mail. The questionnaire was sent electroni- cally to more than 21 thousand private enterprises in all municipalities of Georgia. Out of these, 40% bounced back due to an inactive recipient email address, meaning that only six out of every 10 enterprises had a valid e-mail address. Thus, the elec- tronic communication seemed to be very weak. The survey revealed that, the level of market integration of small-and medium-sized enterprises is not deep, with small entrepreneurs particularly inactive in e-marketing. The survey shows, that in each municipality, the main reason for the reduction in production was the pandemic and the accompanying reduction in sales and financial 1 Detailed results see: Tokmazishvili and Basiashvili (2020).
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