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Digital Interactive TV and Metadata: Future Broadcast Multimedia PDF

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Artur Lugmayr, Samuli Niiranen, and Seppo Kalli Digital Interactive TV and Metadata Springer Science+Business Media, LLC ONLINE LlBRARY Engineering http://www.springer.de/engine/ Artur Lugmayr Samuli Niiranen Seppo Kalli Digital Interactive TV and Metadata Future Broadcast Multimedia With 83 Illustrations , Springer Artur Lugmayr Samuli Niiranen Seppo Kalli Digital Media Institute Tampere University of Technology FIN-3310l Tampere Finland Library of Congress Cataloging-in-Publication Data Lugmayr, Artur. Digital interactive TV and metadata: Future broadcast multimedia Artur Lugmayr, Samuli Niiranen, Seppo Kalli. p. cm. Includes bibJiographical references and index. I. Interactive television. 2. Metadata. 3. Television broadcasting Technological innovations. I. Niiranen, Samuli. 11. Kalli, Seppo. III. Title. TK6679.3L84 2004 384.55-dc22 2004045616 Printed on acid-free paper. ISBN 978-1-4419-1926-7 ISBN 978-1-4757-3953-4 (eBook) DOI 10.1007/978-1-4757-3953-4 © 2004 Springer Science+Business Media New Y ork Originally published by Springer-Verlag New York, LLC in 2004 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher Springer Science+Business Media, LLC, except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar meth odology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. 9 8 7 654 3 2 1 www.springer-ny.com springeronline.com To our families, friends and colleagues Preface Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services. The research done by the broadcasting multimedia group at the Digital Me dia Institute (Institute of Signal Processing, Tampere University of Technol ogy, Finland) has given us considerable experience and expertise with broad band multimedia. Our search for novel types of interactive service led to our applying metadata to digital TV. Metadata assists in bringing existing ser vices to a new level and creating more advanced types. Our research has focused on applying selected metadata standards to dig ital TV. The search for a unified solution for integrating metadata into the television service space showed MPEG-21 to be a good candidate solution VIII Preface for the creation, delivery and consumption of metadata-enabled services. The digital broadcast item model (DBIM) catalyzes the digital item methodology of MPEG-21 into a new converging concept for deploying metadata-based ser vices in digital TV. The idea of the digital broadcast item model (DBIM) goes back to the year 2001, when the IEEE standard for the learning object model (LOM) was presented at a conference in Tampere, Finland. LOM introduced unified metadata structures for e-learning content. The authors realized that a similar structure was missing from the domain of digital TV. MPEG-21 was then identified as the natural starting point for the development of a unified metadata model for broadcast multimedia. Our subsequent research work has focused on the development of a digital broadcast model, its accompanying service architecture and the services it can offer. The research work culminated in the establishment of an MPEG Ad Hoc group "MPEG-21 in broadcasting" in 2003, chaired by the senior author of this book, to promote standardization within ISO/IEC. This book describes how the use of the unified metadata model in digital broadcasting enhances traditional television service. Starting with a compre hensive overview of broadcast multimedia and related metadata, architectural design principles are presented for creating and using the digital TV platform services with a unified multimedia asset model within a metadata processing framework. The digital broadcast item model represents a technical framework and a set of guidelines for managing services throughout the broadcast life-cyde. In short, it is a new converging concept for metadata in broadcasting. This is described in detail with emphasis on new innovative services and pathways that are likely to emerge over the next few years. In the following there is a list with known trademarks mentioned in the book: IEEE ® is a registered trademark of The Institute of Electrical and Electronics Engineers, Incorporated; NOKIA ® is a registered trademark of Nokia Corporation; Sun ®, Java ® and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries; DVB ® and MHP ® are registered trademarks of the DVB Project; SMPTE ® is a trademark of the Society of Motion Picture and Television; W3C ® is a trademark (registered in numerous countries) of the World Wide Web Consortium and marks of W3C are registered and held by its host institutions MIT, ERCIM, and Keio; CableLabs ® and OpenCable ® are trademarks of Cable Television Laboratories, Inc; the Bluetooth ® trademarks © are owned by Bluetooth SIG, Inc. Bluetooth SIG, Inc. 2004. ATSC, TV Anytime, ISO/IEC, EBU and MPEG might be registered trademarks, but a relevant note on their Web-sites could not be found. This book was written at the Digital Media Institute (Prof. Hannu Es kola, Director), Institute of Signal Processing (Prof. Moncef Gabbouj, Head) of the Tampere University of Technology, Finland. Our institute has provided a stimulating and open environment for the development of novel research ideas. We thank all our friends and colleagues for their discussions and com- Preface IX panionship. Special credit goes to the members of the project teams of the broadcasting multimedia group, namely: Heikki Lamminen, Mathew Anurag Mailaparampil, Florina Tico, Mikko Oksanen, Perttu Rautavirta, Jussi Lyyti nen, Heikki Mattila and Kirsi Keskiruusi. Many thanks go to Prof. Frans Mäyrä of the Hypermedia Laboratory, Tampere University, Finland, for all his discussions about interactive nar rative media and for his stimulating viewpoints. Credit also go es to Marie Laure Ryan for many fruitful discussions about interactive narratives. We are indebted to Ismo Rakkolainen for discussions and for screenshots of his fog screen. Thanks go to Ville Holopainen for help with editing the numerous graphics of the book. Thanks also go to Johannes Messner at the depart ment for scientific computing at the networking department at the Technical 1J\TEX University of Linz for many years of tips and tricks. We thank our pub lisher, Springer-Verlag New York, Inc., for their help and patience. Special thanks go to Margaret Mitchell. We would also like to thank Prof. Irek Defee and Prof. Reiner Creutzburg for their contributory discussions. Many thanks go to Hanna-Greta Puurtinen from eTampere for administrative help. Many thanks also go to MPEG and all its marvelous members. We would like to say thanks to the MPEG Ad-Hoc group "MPEG-21 in broadcast ing" members, especially to the co-chairs: Itaru Kaneko (Advanced Research Institute for Science and EngineeringjRISEjWaseda University, Japan), Ab dellatif Benjellountouimib (France Telecom, France) and Jong-Nam Kim (Ko rean Broadcasting System (KBS), Korea). To Prof. Andrew Perkis (NTNU, Norway) and Jan Bormans (IMEC, Belgium) go many thanks for bringing us closer to MPEG-21. Finally special thanks go to our families for all their love, friendship and support. The first author especially would like to thank Riina Pakarinen for her deep friendship. The preparation of this book has been supported by a grant from the NOKIA Foundation. More information, book errata, software and other novelties can be found on our Web-page at http://www.digitalbroadcastitern.tv. Tampere, Artur Lugmayr March 22, 2004 Samuli Niiranen Prof. Seppo Kalli Contents 1 New Paradigms in Broadcast Multimedia. . . . . . . . . . . . . . . . . . 1 1.1 Comparison of Classic Analog and Modern Digital TV ... . . . . 2 1.2 First Thoughts about Metadata in Broadcast Multimedia. . . . . 3 1.3 Basic Definitions ........................................ 4 1.4 Structure of the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Part I Theory 2 World of Digital Interactive TV ........................... 11 2.1 Broadcast Multimedia .................................... 11 2.1.1 MPEG-2......................................... 11 2.1.2 DVB ............................................. 13 2.1.3 MHP ............................................ 16 2.1.4 Emerging DVB Standardization Efforts .............. 18 2.1.5 ATSC-DASE and Open Cable. . . . . . . . . . . . . . . . . . . . . .. 18 2.1.6 ISDB-BML....................................... 19 2.1. 7 Adoption of the Standards. . . . . . . . . . . . . . . . . . . . . . . . .. 20 2.2 Digital TV Asset Lifecycle ................................ 20 2.3 Examples of Digital TV Value-Added Services .............. 23 2.3.1 Electronic Program Guide (EPG) ................... 23 2.3.2 Information Portal ................................ 23 2.3.3 Pay-per-View (PpV ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 23 2.3.4 Video-on-Demand (VoD) ........................... 25 2.3.5 Education........................................ 25 2.3.6 Shopping......................................... 25 2.3.7 Games........................................... 25 2.3.8 Standard Internet Services. . . . . . . . . . . . . . . . . . . . . . . . .. 25 2.3.9 Communication ................................... 25 2.3.10 Community Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 28 2.3.11 Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 28 XII Contents 2.3.12 Health ........................................... 28 2.3.13 Finance and Banking . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 29 3 Metadata Fundamentals and Concepts . . . . . . . . . . . . . . . . . . .. 31 3.1 Digital TV Metadata Lifecycle . . . . . . . . . . . . . . . . . . . . . . . . . . .. 32 3.2 Theoretical Foundations of Metadata ...................... 33 3.2.1 Metadata Tier Model ............................. 34 3.2.2 Theory Behind the W3C Metadata Definition Family . 35 3.2.3 Practical Example . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 37 3.3 W3C Metadata Families . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 40 3.3.1 Overview of the W3C Metadata Families ............ 41 3.3.2 XML . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 42 3.3.3 XML Schema .................................... 43 3.4 MPEG-7 - Multimedia Content Description Interface. . . . . .. 44 3.4.1 Overview ........................................ 45 3.4.2 MPEG-7 Metadata Definitions ..................... 45 3.4.3 Basic Elements and Schema Tools .................. 48 3.4.4 Annotating Multimedia Assets ..................... 48 3.4.5 Grouping Multimedia Assets: Content Organization ... 49 3.4.6 Managing Conventional Media Archive Information . .. 49 3.4.7 Easy Navigation and Access ........................ 50 3.4.8 Personalization, User Interaction and Consumer Profiles 50 3.4.9 Audio Descriptors ................................ 51 3.4.10 Visual Descriptors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 51 3.4.11 MPEG-7 Systems ................................. 51 3.5 MPEG-21 Packages Multimedia Assets .... . . . . . . . . . . . . . . .. 53 3.5.1 Perception of Multimedia Assets through DIs ........ 55 3.5.2 Digital Item Declaration (DIDL) .................... 56 3.5.3 Digital Item Adaptation. . . . . . . . . . . . . . . . . . . . . . . . . .. 59 3.5.4 Road Ahead for MPEG-21 . . . . . . . . . . . . . . . . . . . . . . . .. 59 3.6 MHP and Metadata. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 60 3.6.1 "Metadata Way" of MHP . . . . . . . . . . . . . . . . . . . . . . . . .. 61 3.6.2 DVB-HTML. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 62 3.7 TV-Anytime ........................................... 63 3.7.1 Personal Data Recorder ........................... 64 3.7.2 Content Reference Identifier (CRID) ................ 65 3.7.3 Metadata Process Model. .......................... 66 3.7.4 Metadata Definitions .............................. 66 3.7.5 Broadcast Channel Aspects ........................ 69 3.7.6 Feedback Channel Aspects ......................... 69 3.8 SMPTE Metadata Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . .. 69 3.8.1 SMPTE Metadata Dictionary (Content and Structure) 70 3.8.2 Universal Material Identifier (UMID) . . . . . . . . . . . . . . .. 71 3.8.3 Key-Length-Value (KLV) . . . . . . . . . . . . . . . . . . . . . . . . .. 72 3.9 Advanced Authoring Format (AAF) . . . . . . . . . . . . . . . . . . . . . .. 72

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