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DIGITAL FOOD CULTURES This book explores the interrelations between food, technology and knowledge- sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine representa- tions and practices related to food across a variety of digital media: blogs and vlogs (video blogs), Facebook, Instagram, YouTube, technology developers’ pro- motional media, online discussion forums and self-tracking apps and devices. The book emphasises the diversity of food cultures available on the internet and other digital media, from those celebrating unrestrained indulgence in food to those advocating very specialised diets requiring intense commitment and focus. While most of the digital media and devices discussed in the book are available and used by people across the world, the authors offer valuable insights into how these global technologies are incorporated into everyday lives in very specific geographical contexts. This book offers a novel contribution to the rapidly emerging area of digital food studies and provides a framework for understanding contemporary practices related to food production and consumption internationally. Deborah Lupton works across the Centre for Social Research in Health and the Social Policy Research Centre at UNSW Sydney, and leads the Vitalities Lab. Her latest authored books are The Quantified Self (2016), Digital Health (Routledge, 2017), Fat, 2nd edition (Routledge, 2018) and Data Selves (2019). Zeena Feldman is Lecturer in Digital Culture at King’s College London, where she leads the Quitting Social Media Project. Her work examines intersections between online communication, technology and everyday life, and has appeared in Information, Communication & Society, TripleC and OpenDemocracy, and on BBC Radio 3 and 4. Critical Food Studies Series editors: Michael K. Goodman, University of Reading, UK and Colin Sage, Independent Scholar, The American University of Rome, Italy The study of food has seldom been more pressing or prescient. From the in- tensifying globalisation of food, a world-wide food crisis and the continuing inequalities of its production and consumption, to food’s exploding media pres- ence, and its growing re-connections to places and people through ‘alternative food movements’, this series promotes critical explorations of contemporary food cultures and politics. Building on previous but disparate scholarship, its overall aims are to develop innovative and theoretical lenses and empirical material in order to contribute to – but also begin to more fully delineate – the confines and confluences of an agenda of critical food research and writing. Of particular concern are original theoretical and empirical treatments of the materialisations of food politics, meanings and representations, the shifting po- litical economies and ecologies of food production and consumption and the growing transgressions between alternative and corporatist food networks. Ecology, Capitalism and the New Agricultural Economy The Second Great Transformation Edited by Gilles Allaire and Benoit Daviron Alternative Food Politics From the Margins to the Mainstream Edited by Michelle Phillipov and Katherine Kirkwood Hunger and Postcolonial Writing Muzna Rahman Digital Food Cultures Edited by Deborah Lupton and Zeena Feldman For more information about this series, please visit: www.routledge.com/Critical- Food-Studies/book-series/CFS DIGITAL FOOD CULTURES Edited by Deborah Lupton and Zeena Feldman First published 2020 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 52 Vanderbilt Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2020 selection and editorial matter, Deborah Lupton and Zeena Feldman; individual chapters, the contributors The right of Deborah Lupton and Zeena Feldman to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record has been requested for this book ISBN: 978-1-138-39254-0 (hbk) ISBN: 978-1-138-39259-5 (pbk) ISBN: 978-0-429-40213-5 (ebk) Typeset in Bembo by codeMantra CONTENTS List of contributors viii Acknowledgements xii 1 Understanding digital food cultures 1 Deborah Lupton PART 1 Bodies and affects 17 2 Self-tracking and digital food cultures: surveillance and self-representation of the moral ‘healthy’ body 19 Rachael Kent 3 Carnivalesque food videos: excess, gender and affect on YouTube 35 Deborah Lupton PART 2 Healthism and spirituality 51 4 You are what you Instagram: clean eating and the symbolic representation of food 53 Stephanie Alice Baker and Michael James Walsh vi Contents 5 Healthism and veganism: discursive constructions of food and health in an online vegan community 68 Ellen Scott 6 Working at self and wellness: a critical analysis of vegan vlogs 82 Virginia Braun and Sophie Carruthers PART 3 Expertise and influencers 97 7 A seat at the table: amateur restaurant review bloggers and the gastronomic field 99 Morag Kobez 8 I see your expertise and raise you mine: social media foodscapes and the rise of the celebrity chef 114 Pia Rowe and Ellen Grady 9 ‘Crazy for carcass’: Sarah Wilson, foodie-waste femininity and digital whiteness 129 Maud Perrier and Elaine Swan PART 4 Spatialities and politics 145 10 Are you local? Digital inclusion in participatory foodscapes 147 Alana Mann 11 Visioning food and community through the lens of social media 162 Karen Cross Contents vii PART 5 Food futures 177 12 Connected eating: servitising the human body through digital food technologies 179 Suzan Boztepe and Martin Berg 13 From Silicon Valley to table: solving food problems by making food disappear 193 Markéta Dolejšová Index 209 CONTRIBUTORS Editors Deborah Lupton is SHARP Professor in the Faculty of Arts & Social Sciences, UNSW Sydney, Australia, working in the Centre for Social Research in Health and the Social Policy Research Centre and leading the Vitalities Lab. She is the author/co-author of 17 books, the latest of which are Digital Sociology (Rout- ledge, 2015), The Quantified Self (Polity, 2016), Digital Health (Routledge, 2017), Fat, 2nd edition (Routledge, 2018) and Data Selves (Polity, 2019). She has also edited/co-edited six books. Deborah is a Fellow of the Academy of the Social Sciences in Australia and holds an Honorary Doctor of Social Science degree awarded by the University of Copenhagen. Her blog is ‘This Sociological Life’. Zeena Feldman is Lecturer in Digital Culture in the Department of Digi- tal Humanities, King’s College London. Her research investigates intersections between communication, technology and everyday life. She is especially inter- ested in how digital technologies impact understandings and performances of traditionally analogue concepts – for instance, friendship, work and wellbeing. Her work has appeared in OpenDemocracy, Information, Communication & Society, TripleC and Cultural Policy, Criticism & Management Research. She is co-editor of Art & The Politics of Visibility (Bloomsbury, 2017) and author of the forthcoming monograph Belonging in a Social Networking Age. Contributors Stephanie Alice Baker is a Lecturer in Sociology at City, University of Lon- don, UK. Her work explores technological developments as they relate to the formation of knowledge, identity and relationships, particularly online. Contributors ix Her current research is centred around questions about how digital technolo- gies are changing the way we manage our health. She has recently completed her second book on Lifestyle Gurus (Polity, 2019), which explores how digital communication has altered how authority and influence are achieved online, particularly in the domain of health and wellness. Martin Berg is Associate Professor of Sociology and Media Technology at Malmö University, Sweden. His research engages with processes of datafica- tion and digitalisation through ethnographies with devices and systems. He has published widely on topics such as online ethnography, wearable technologies, self-tracking and digital health. He is the co-author (with Vaike Fors, Sarah Pink and Tom O’Dell) of Imagining Personal Data: Experiences of Self-Tracking (Blooms- bury Academic, 2020). Suzan Boztepe is Senior Lecturer in the Department of Computer Science and Media Technology at Malmö University, Sweden. Her research interests include design as a driver of social and organisational change, generating economic and user value by design, service design and the strategic impact of design in organ- isations. She is the co-editor (with Clive Dilnot) of John Heskett’s posthumous book, Design and the Creation of Value (Bloomsbury, 2017), compiled from his unpublished drafts on economic theory and design. Virginia Braun is a Professor in the School of Psychology, The University of Auckland, Āotearoa/New Zealand. As a critical feminist psychologist, she is interested in sociocultural representation and information, and possibility and practice for individuals. Her work is on gendered bodies, sex/uality and health, including ‘healthy eating’ as contemporary practice. She also writes about qual- itative research, and is co-author (with Victoria Clarke) of Successful Qualita- tive Research (Sage, 2013), and co-editor (with Victoria Clarke and Debra Gray) of Collecting Qualitative Data (Cambridge University Press, 2017). She is cur- rently writing a book on thematic analysis (with Victoria Clarke). She tweets @ ginnybraun Sophie Carruthers is currently working in a research and insights analyst role at a New Zealand media company. She is interested in critical psychology, pre- dominantly around health. She graduated from The University of Auckland with honours in Psychology, where she undertook the research outlined in her co- authored chapter in this volume for her honours dissertation. Karen Cross is a Senior Lecturer in the Department of Media, Culture and Language at the University of Roehampton, UK. She researches widely on con- temporary forms of visual social media, exploring their role in new mediations of memory, citizenship, community, as well as performances of creative labour in the digital age.
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