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Developments in Prepress Technology PDF

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Developments in Prepress Technology Paul Lindström Published by Pira International Ltd Cleeve Road, Leatherhead Surrey kt22 7ru UK T +44 (0) 1372 802080 F +44 (0) 1372 802079 E [email protected] W www.piranet.com The facts set out in this publication Pira International Ltd acknowledges product, service and company names referred to are obtained from sources which we in this report, many of which are trade names, service marks, trademarks or registered believe to be reliable. However, we trademarks. accept no legal liability of any kind for the publication contents, nor any information contained therein nor conclusions drawn by any party from it. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the Copyright owner. ISBN 1 85802 536 2 © Copyright Pira International Ltd 2006 Head of publications and events Philip Swinden [email protected] Publisher Rav Lally [email protected] Head of editorial Adam Page [email protected] Global editor Nick Waite [email protected] Head of US publishing Charles E. Spear, Jr. [email protected] Assistant editor Claire Jones [email protected] Customer services manager Denise Davidson [email protected] T +44 (0)1372 802080 Typeset in the UK by Jeff Porter, Deeping St James, Peterborough, Lincs [email protected] Contents List of figures v AppleScript and Automator 24 Executive summary vii Visual Basic and Javascript 25 1 Automated impositioning 25 Presettings 25 Middleware and help tools 26 Developments in computer-to-plate Introduction 1 production 27 Scope 1 Processless plates 27 Methodology 1 Violet vs thermal 28 Definitions 1 Developments in screening 2 technology 28 DI presses 29 Digital presses 30 JDF – the glue in a complex workflow 31 Quality assurance 7 4 Colour management 7 How it all begins 8 Characterisation of devices 11 Measure and calculate colour Collaborative workflows 33 deviation 11 Digital asset management (DAM) 33 Proofing 12 Metadata 33 How to verify a proof 14 Versioning 35 How to verify a softproof viewed on a Web interface and plug-ins 35 monitor 14 Colour management and image Preflight 15 processing 36 Early preflight 16 Database support and portability 36 Server-based preflight 16 Digital Rights Management (DRM) 37 The X-files 17 Editorial systems 37 Adobe PDF Print Engine 18 Web publishing systems 38 Microsoft XML Paper Specification Collaborative softproofing systems 39 (XPS) 18 Notification tools and web interface 39 Press control systems 19 Pixel streaming 40 Examples of press control systems 19 JDF 21 Preflight 40 3 Colour management 40 IT and security 41 JDF integration 41 Quark XPress7 41 Automation 23 Adobe Version Cue and WebDAV 42 Macros and Hot Folders 23 JDF and collaborative workflows 42 Page iii © Copyright Pira International Ltd 2006 Developments in Prepress Technology Contents 5 Web to print, print on demand 49 JDF and databases 49 6 Database driven production 45 Management information systems (MIS) 45 End-user trends 51 Cross media publishing 47 Publishing 51 Personalised print, print on demand 48 Packaging print production 52 Page iv © Copyright Pira International Ltd 2006 List of figures 2.1 Poor spectral distribution of office 3.1 An example of a fully automated DI fluorescent light tubes 9 press 29 2.2 The spectral distribution of light from 3.2 The Kodak VersaMark digital a light source conforming to D 10 press 30 50 Page v © Copyright Pira International Ltd 2006 Executive summary Prepress technology has entered a slightly less hectic phase after years of intense and often dramatic changes in the execution of graphic arts production. This has generally meant moving from a craft process, often involving many analogue components, to an increasingly digitised and abstract production process. The internet has become the natural communication channel for graphic arts production, and more and more software and production systems rely on web browser technologies to interact with users. Since page design and page creation is often the responsibility of the print buyer and/or publisher, special attention has to be paid at the transfer points, where documents move from one workflow stage or subprocess, to another. It is crucial to establish where quality controls should be applied and who is responsible for them. There are three main areas to be covered when establishing a highly efficient, productive and profitable workflow: quality assurance, automation, and means to establish network-based collaboration on projects. In particular the following aspects are covered to provide examples of how to achieve this:  A key area of quality assurance is well-implemented and fully understood colour management, both in regard to which measuring devices are needed, and which software to use.  Another important area of quality assurance is to establish preflight checks in the workflow, and tightly integrate them into approval cycles.  Automation can be done through extensive use of macros and scripting or custom- tailored programming. Apple Script, Java Script and Visual Basic are examples of suitable tools for this.  Another important way to achieve a high degree of automation is to preset devices in the workflow using the JDF (job definition format).  Automated impositioning, presetting of CTP devices, printing presses and bindery equipment should be a natural and integral part of modern print production.  Many publishing scenarios call for teamwork based and collaborative types of workflow. This in turn makes it necessary to introduce efficient databases in more places in the workflow.  In order to facilitate search and retrieval of documents, metadata has to be applied to the files in the databases. Digital asset management (DAM) systems are examples of where databases come into play, and rich metadata is essential.  Introducing or expanding your present management information system (MIS) system will help to facilitate efficient order management. Cost effective print production of very short runs, down to one copy in personalised print, is another example where the use of databases is essential.  The predominant document formatting technology at the moment is XML, and it is used throughout a modern publishing workflow. One application built on XML is JDF, and it is a fair guess that the uptake of JDF will be substantial over the next two or three years. Page vii © Copyright Pira International Ltd 2006 1 Introduction The days of staggeringly fast developments and changes in graphics arts production seem to be over, at least for a while. The introduction of personal computers, Postscript and soon after that, the arrival of the internet, had a dramatic impact on how publishing is done today. However, today’s technology base has largely stabilised. Scope Currently we are seeing a steady consolidation of how new technologies are used in everyday work. In this study the objective is to identify the tools and means now available to establish efficient workflows, signified by means for quality assurance and automation, as well as network-based collaboration. With an entirely digital workflow in place at most printers and publishers around the world, the task now is to redefine how to ensure quality assurance, establish who is responsible for what in the workflow and develop new print applications. With new workflows come new ways to automate for efficiency. The internet has brought additional ways to collaborate when proofing, to reduce errors and gain precious time. Collaborative workflows also rely to a high degree on efficient and robust databases, containing relevant and useful metadata. Methodology There are few books entirely devoted to modern prepress workflows, so this technology report is based on a wide selection of sources, ranging from what has been published in both domestic and international trade magazines, observations from attending most of the major trade shows as well as many special seminars, particularly in Europe and, of course, visits to customer sites. When possible, technologies and software have been tested for their specific uses, be it colour management software and measuring devices, monitors, softproofing systems, colour printers, DI presses, screening technologies or press control systems. When statements are based on hands-on testing, this is indicated in the text. In addition to documentation from vendors and distributors, both printers and publishers have been interviewed in order to obtain different perspectives on trends and developments in the market. Definitions When describing modern prepress workflows and network-based production, it is impossible not to use and introduce a lot of technical terminology, including a range of IT terms and acronyms. Some of these are therefore listed below, to help in understanding the text. AM screen Amplitude modulated screen technology. The most commonly used system to generate one-bit dot patterns on film or plate to create the appearance of greyscales in print. Bitmaps One-bit dot patterns created on paper, film or printing plates to generate the image to be reproduced. Page 1 © Copyright Pira International Ltd 2006 Developments in Prepress Technology Introduction CIE Commission Internationale de l’Eclairage. The organisation that created standardised ways to describe and calculate colour conversions. CIELab The CIE colour space, a three-dimensional, approximately uniform colour space produced by plotting L*, a*, b* values in rectangular coordinates, where L is luminance (brightness), the a-axis are red to green colours and the b-axis are yellow to blue colours. CIP4 Cooperation for the Integration of Processes in Prepress, Press, and Postpress. The successor of CIP3, develops the Job Definition Format (JDF), the data standard for electronic ‘job bags’. CMYK – cyan, magenta, yellow, key (black) The four subtractive process colours used in printing. Cyan, magenta and yellow are the inverse of red, green and blue, and produce black when printed on white stock. But the black produced by mixing C, M and Y is not pure (dark) enough for most printing purposes, so black ink is included as the fourth colour. The black is referred to as K for key – a shorthand for the printing term ‘key plate’ – because it is ‘key’ to producing accurate darks. Colour gamut The range of colours in a scene or image, or that can be created on a particular output device and/or medium. CTP Computer to plate – a technology to produce printing plates without the use of repro films as an intermediate medium. DAM system Digital asset management system. A database for all the documents used in the publishing process. By using indexes and rich metadata the documents can be fast and easily retrieved by searching the database. Delta E A formula to calculate the difference between two colours, expressed in CIELab. The E is generally understood to mean ‘error’, and is correctly written ∆E. Desktop publishing A phrase strongly associated with Paul Brainerd, founder of Aldus (later bought by Page 2 © Copyright Pira International Ltd 2006

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