Developing Games for Xbox Live Arcade PDF
Preview Developing Games for Xbox Live Arcade
Developing Games for Xbox Live Arcade Katie Stone-Perez Game Program Manager Xbox Live Arcade Microsoft August 14-15 2006 Endless Fun is Just a Download Away! August 14-15 2006 Agenda 1st Generation Results Xbox Live Arcade on the Xbox 360 Goals Current Statistics What’s New with the Platform Development Considerations and how to get your submission approved August 14-15 2006 Xbox Live Arcade – 1st Generation Launched November 2004 in North America; Europe/Asia in April 2005 Disc-based solution One pack in title included free of charge Additional titles available to download, try, and buy over Xbox Live Conversion rates strong @ 8.5% August 14-15 2006 Xbox Live Arcade – Xbox 360 Goal: Build a frictionless distribution model for broad appeal content on Xbox 360 Single destination to discover, download, and try/buy broad-appeal games built into every console High-visibility placement (Games Blade) Deep Marketplace integration (download, purchase, licensing) Available to both Silver & Gold Xbox Live Subscribers Arcade-specific banner placements drive awareness of new titles Rich around-the-game feature set drives retention & repeat play August 14-15 2006 Xbox Live Arcade –Dashboard Deep Integration with Achievements, Gamerscore, and Live Leaderboards August 14-15 2006 Importance of Xbox Live Arcade Strategic to the Xbox 360 Platform Relevant content for secondary/tertiary gamer in the household Relevant content for primary gamer (retro, action). Provides quick gameplay experiences Only have 15 minutes to play; waiting for friends to get online; looking for a simple dose of fun Opportunity for Xbox 360 Developers Opportunity to reach an entirely new audience Drive innovation & creative expression without taking on the risk of a large development budget Low upfront financial risk with a potential high return on investment August 14-15 2006 Early Results of Xbox Live Arcade Over 25 games now available Phenomenal launch window results for Xbox Live Arcade Over five million Arcade downloads since launch Across the board conversion rate average of 22% Highest title converting at over 50% Over 65% of connected Xbox 360 consoles are downloading and playing Arcade games August 14-15 2006 Top Arcade Titles to Date Geometry Wars UNO Marble Blast Ultra Gauntlet Zuma August 14-15 2006
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