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Detail in contemporary bar and restaurant design PDF

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DETAIL IN CONTEMPORARY BAR AND RESTAURANT DESIGN 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 1 10/10/2012 21:00 Publishedin2013by LaurenceKingPublishingLtd 361–373CityRoad London EC1V1LR email:[email protected] www.laurenceking.com Copyright©Text2012 DrewPlunkett Allrightsreserved.Nopartofthis publicationmaybereproduced ortransmittedinanyformorbyany means,electronicormechanical, includingphotocopy,recording,or anyinformationstorageorretrieval system,withoutpermissioninwriting fromthepublisher. Acataloguerecordforthisbookis availablefromtheBritishLibrary ISBN: 9781780670607 DesignedbyOlgaReid ProjectEditor:GaynorSermon CoverdesignbyHamishMuir PrintedinChina 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 2 15/10/2012 13:23 DETAIL IN CONTEMPORARY BAR AND RESTAURANT DESIGN DREW PLUNKETT AND OLGA REID LAURENCEKINGPUBLISHING 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 3 18/09/2012 13:29 CONTENTS 1 INTRODUCTION 2 BARS + CAFES 10 6T7ESPAICAFÉ,OLOT,MSB ESTUDI TALLER 14 FEDERALCAFÉ,BARCELONA,BARBARA APPOLLONI 20 CORSO,PARIS, ROBERT STADLER 26 CONFISERIEBACHMANN,BASEL,HHF 28 DASNEUEKUBITSCHECK,MUNICH, DESIGNLIGA 30 CAFÉFOAM,STOCKHOLM, NOTE DESIGN STUDIO 32 MOCHAMOJO,CHENNAI, MANCINI ENTERPRISES 38 SALONDESSALUTS,TOKYO,SINATO 44 ZAMPARK,ZURICH, AEKAE 46 VINEGARCAFÉ,FUKUOKA,HIMEMATSU ARCHITECTURE 50 AGCAFÉ,NAGOYA,KIDOSAKI ARCHITECTS STUDIO 52 ZMIANATEMATU,LODZ,XM3 56 MYU,BEIRUT,PAUL KALOUSTIAN ARCHITECT 62 BLUEFROG,MUMBAI, SERIE ARCHITECTS 66 ZEBAR,SHANGHAI,3GATTI 72 FACTORY251,MANCHESTER,BEN KELLY DESIGN 78 DESIGNBAR2010,STOCKHOLM, JONAS WAGELL 80 DESIGNBAR2011,STOCKHOLM, KATRIN GREILING 84 LAMÉNAGERIEDEVERRE,PARIS,MATALI CRASSET 86 KADE,AMERSFOORT,STUDIO MAKKINK & BEY 88 DIEKUNSTBAR,COLOGNE, STUDIO ARNE QUINZE 90 MSCAFÉ,LODZ,WUNDERTEAM 96 PLUK,HAARLEM,TJEP 98 POLKAGELATO,LONDON, VONSUNG 100 RECESS,NEWYORK, SCALAR ARCHITECTURE 106 YELLOWSUBMARINE,MUNICH, TULP 108 GREYGOOSEBAR,BRUSSELS, PURESANG 001-187DetailinBars&Restaurantsv2.indd 4 18/09/2012 18:20 3 RESTAURANTS 114 BANGALOREEXPRESSWATERLOO,LONDON,OUTLINE 120 BANGALOREEXPRESSCITY,LONDON,OUTLINE 124 BEIJINGNOODLENO.9,LASVEGAS,DESIGN SPIRITS CO. LTD 126 PIZZAPEREZ,SYRACUSE,FRANCESCO MONCADA 130 TOAST,NAVATO,STANLEY SAITOWITZ/NATOMA ARCHITECTS , 134 CAVE,SYDNEY KOICHI TAKADA 138 TREE,SYDNEY,KOICHI TAKADA 140 THAIRESTAURANT,LJUBLJANA, ELASTIK ARCHITECTURE 142 CONDUIT,SANFRANCISCO, STANLEY SAITOWITZ/NATOMA ARCHITECTS 144 NISEKOLOOKOUTCAFÉ,HOKKAIDO,DESIGN SPIRITS CO. LTD. 146 THENAUTILUSPROJECT,SINGAPORE,DESIGN SPIRITS 148 FORWARD,BEIJING,SAKO 152 TANGPALACE,HANGZHOU,ATELIER FCJZ 156 +GREEN,TOKYO,SINATO 160 MACHO!,STOCKHOLM, GUISE 164 DOGMATIC,NEWYORK, EFGH 170 ELPORTILLO,TERUEL, STONE DESIGNS 174 KWINT,BRUSSELS, STUDIO ARNE QUINZE 176 PRAQ,AMERSFOORT,TJEP 180 SOUSLESCERISIERS,PARIS,RALSTON & BAU 184 WHATHAPPENSWHEN,NEWYORK, THE METRICS 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 5 10/10/2012 21:05 INTRODUCTION Itistoosimpletosaythatpeoplegotoarestaurantbecausethey aboutatablehavingaclearlydefinedlocation,asenseofprivacyand arehungryortoabarbecausetheyarethirsty.Bars,cafesand securityofferedbyanelementthatbelongs,orappearstobelong,to restaurantsareaboutsomethingmorethaneatinganddrinking.It thepermanentfabricoftheoriginalbuildingenvelope. isobviouslymorefinanciallyprudenttoeatathomeorpicnicinthe parkbutthosevenuesdonotquiteofferthesocialdimensionthatis It’sacceptedwisdomthatalong,narrow,rectangularplanwill acrucialcomponentintheritualsofsocialinteraction.Peoplegoto performmosteffectivelyasabarwiththecounterrunningthe meetpeopletheyknowwell,tosharetheexperienceofastimulating lengthofonelongwallandbanquetteseatingthelengthofthe environment,andtheygotomeetpeopletheydon’tknow,using other.Ifthecirculationspacebetweenisgenerousenoughthebar barsandrestaurantsasaneutralterritorybettersuitedtotheconduct willbeequallyeffectivewhethercrowdedorsparselypopulated. ofbusinessandfirstsocialencounters. Customersincafesandrestaurants,knowingthattheyare Anewbusinesswillrelyonitsinterior,thefirsttangibleevidence committedtoonetablefortheirstay,tendtohavegreaterconcerns ofitsintent,toattractitsfirstcustomers.Initialselectionmadeby aboutlocation,andthelongertheyexpecttostayandthegreater thehungriestandthirstiestcustomerswillbeasmuchinfluenced theiranticipatedexpenditurethemoreconcernedtheywillbethat bythesignalsgivenoutbyitsinteriorasbythefoodanddrinkon theirtableis,attheveryleast,asgoodasanyother. offer,andthespecificsofthedesignwillgiveexplicitinformation aboutstandardsandprices.Agoodinteriorcanoffersome Whentherearenoreadymadeanchoringelements,astrategy compensationforinadequateproductsbutcannotcounteracta thatlocatesbiggertablesinthemiddleofill-definedspacegoes whollyinadequateexperience. somewaytowardsasolutionbecausethebiggerthetablethemore convincinglyitassumestheauthorityofanimmovableobject. Barinteriorsareparticularlyimportantindefiningthecustomer Thelargergroupofcustomersthatpopulateatablehasstrength experience.Thequalityofdrinksislargelyconsistentregardlessof innumbersand,ifthetableiscircular,theycreatetheirownself- locationandinteriorsprovidethedifferentiationthatcanbring containedspaceinwhichtheycanignoretheunstructuredworld success.Degreesofluxury,signalledbyqualityofmaterialsand thatsurroundsthem. detailing,justifyvariationsinprice.Expensivematerials,extravagant furnitureandfittingsdonotnecessarilymakeforagoodinterior Tablesforoneortwoaremosteffectivelypositionedalongthe but,regardlessofthecomponents,thequalityofdetailedexecution securityofexistingwalls.Newpartitionsstrategicallyplantedto necessarilyrequiresaleveloffinessingthatdemandsmoretimeand subdividebleakexpansesofcharacterlessfloorcanalsoprovide superiorskills. theelementsneededtomakedesirablelocations.Suchelementsof separationorconsolidationmaybeashighoraslowandassolidor Therearebars,cafesandrestaurantsthathavequalitiesand asperforatedasbestsuitstheproject.Allofferopportunitiesforfull- continuingsuccessthatmeanthattheirinteriorneedsnoredesign. bloodeddetailing. Theywillnecessarilyrequirerehabilitationbecausetheirfabric,like thatofanyotherinteriorinthesector,willsuffersignificantwear Detailingmaylegitimatelybeabouteitherthecreationof andtear,butthatshouldnotinvolvemorethanthereinstatementof blatantspectacleorthedefinitionofsomethingmoresubtle.The finishesandrepairstofurniture.Thelongeraninteriorhassurvived appropriateanswerdependsonsocialandculturalcontext.The themoreantagonisticitshabituésandthosedrawnbyitsmystique utilitarianroomthathistoricallyfulfilledthedemandsofbar,cafe willbetochange.Designersaspiretocreateinteriorsthatwill andrestaurantinone,whichgrewexpedientlyandorganicallyand survive,andinitialsurvivalwilldependontheinteriorcapturing, requirednoinputfromaninteriordesigner,isdisappearingassocial perhapsdefining,thespiritofthetimeofitscreation.Thenitmust activities,promptedandsustainedbyincreasingprosperity,takeup survivetheperiodwhenitlosesitscurrencyuntilitcanassumethe anincreasinglygreaterproportionofleisuretimeandbecomemore statusofaperiodpiece,anditisdetailsthatwillmostconvincingly esoteric.Bars,cafesandrestaurantsincreasinglyaimatnichemarkets expressthatquality. ascustomergroups,determinedbyage,income,socialclassand specialistinterestsseektheirownkindinplacesexpressedindesign Groups,whethergatheredforbusinessorpleasure,seekout languagesthatresonatemostclearlywiththem. environmentsthatmosteffectivelyaccommodateandstimulate theirinteraction.Individualswillwantinteractionatoneremove, Suchprecisioninbusinessplansfine-tunesdesigners’briefs.The theopportunitytoobserveothercustomersinphysicaland basicelementsremainessentiallythesame,withminoradjustments psychologicalsecurity.Buteveryonewantswhatisforthem,atthe indimensionstosatisfytheparticularergonomicnicetiesof time,thebesttableanditisnotdifficulttodescribewhatthatis. eatinganddrinkingthatareshapedbygesturestowardscultural Allaspiretoatableagainstawall,preferablyinacornerand,failing conventions.Thedesigner’sjobisnotnecessarilytocompose awall,acolumnmaygiveadequateanchorage.Thereisanappeal variationsonthewell-triedthemesofchairsandtables,giventhe 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 6 10/10/2012 21:05 plethoraofstylisticoptionsofferedbyspecialistmanufacturers withsuccessmeansthatprudentlyconstructedelementswill andaimedsquarelyatthehospitalitysector,buttoorchestratea needresuscitation.Andcrucially,competitionwillrequireafresh harmoniouslyappropriatewhole. representationofvisualidentity. Theonlyfurnitureelementsthatareconsistentlytreatedasone-off Fastturnoverandoperationalefficiencyshouldnotmeanpoor objectsarereceptiondesksandbarcounters,becausetheypresent design.Simpleconstructionmethodswillreducelabourcostsin thefirst,clearestexpressionoftheinteriortheme,particulartothe productionandinstallationbutthefinishedinteriormustattract businessanditslocation.Thepracticalcomponentsandorganization andretaincustomers.Thestandardofdesignacrossthechainsof aresimple,familiarandgenerallytreatedprosaically.Cellular fastfoodrestaurantsthatincreasinglydominatecitycentrestreets arrangementsofcupboardsanddrawersprovidetherigidstructures andshoppingmallsishigh.Suchoutlets,whetherbars,cafesor thatsupportthedefiningflourisheswhichexpressthemesthatare restaurantshavedemonstratedtheevolutionarytruthofthesurvival alsoreflectedmoremodestlyonwalls,floorsandceilings. ofthe(aesthetically)fittestandhaveconsistentlybuiltcustomer expectationsbypresentingincreasinglyrefinedinteriors,whichare Thedetailinglanguagesthatdefinehospitalityinteriorswereonce frequentlymorevisuallysophisticatedthanthemoreexpensive,and bluntlyexpressedincrudestylisticpastiches,especiallyfoundin thereforelessconfrontationallycompetitiveone-offoptions.Theysit restaurantsservingfoodsparticulartooneculture.Eveninthese,the betweentheextremesoftheexpedient,cash-strappedpremisesofthe clichésweretunedtothebusiness’locationbutstillsatawkwardly, smallindependentoperatorandthesometimesvulgarextravagances theircredibilityunderminedbytheirclumsyartificiality.Perhapsit oftheexpensivealternative. isthesteadyspreadofmanycuisinesacrossboththeestablishedand theproliferatingprosperousterritoriesoftheworldthatmeansthat Asthechains,whethercafes,barsorrestaurantsdominatethemass, theclichésaretoofamiliartobeeffectiveanymore. butprogressivelymoredemanding,marketsofthecitycentres andshoppingmallsandrecognizetheneedtofine-tunetheir Theessentialingredientsofaninternationaldetailinglanguagehave offertheyareincreasinglyemployingtheirowndesignmanagers evolvedwiththeglobalizationofleisureandareleadingtomore whoareequippedtoliaiseproductivelywithspecialistconsultant subtleandthereforemoreinterestingreferencesandinterpretations. designers.Theyinvariablychoosetocompetewithinteriorsthat Thereappearstobeadiminishingconsumerappetiteforthe areincreasinglysophisticated,thatrejectthepredominantlykitsch pastichesofethnicity.Asholidaymakerstravelmorewidely,they ingredientsoftheearlychainswithhonedandtonedaesthetics haveperhapsbecomeconditionedtoseekingbarandrestaurant offeringasophisticationnotsurpassedandfrequentlysurpassingthe interiorsthathavesomefamiliarityandaredistancedfromperceived excessesofmoreexpensiveandexclusiverivalsthatdrifttowards gastricthreatsfromblatantlylocalestablishments.Onemight aestheticandculinaryextremesandeccentricities. complainthatthoseexamplesofthenewinternationalismthat takenocluesfromtheirproduceortheirlocationarethemselves Operatorsattheupperendofthepricespectrum,envisaginga becomingacliché.Ultimately,theoutcomeofthestylewarwillbe moresubstantialinvestmenttomeettheexpectationsofahigh-end decideddemocratically,bytheformulaethatsucceed,wheresuccess clientele,aregenerallymoreinclinedtoleavemattersinthehands isindisputablydefinedbyprofit. oftheirdesigners.Detailswillbeexecutedwithextremerefinement and,whilethepreferencesofbuildersmayremainafactorinthe Asinmostinteriorconstructionitistheaestheticratherthanthe evolutionofdetail,theirinput,informedbyexperienceofsimilar practicalprioritiesthatarecrucialingeneratingdetail.Therearefew projects,ismorelikelytobeproductivethanrestrictive. restraintsintheselectionoffinishesotherthanthattheyshould havetheresiliencetodealwithpersistenterosionbythewavesof Aninterestingphenomenon,presentlyconfinedtowesternEurope customersthatcomewithfinancialsuccess.Forcheapoutlets,where andmanifestedinmodestlyscaledandmodestlyfinancedone-off fastturnoverisessential,thenthehardandresonatingfinishes, establishmentsisthattheyrelyonfoundbuildingelementsand un-upholsteredseatsandtableswithoutclothswillencourageshort foundobjectstoprovidethepalettefromwhichthedesignermust staysandmakecleaningeasierandfaster. constructanappropriatedetailinglanguage.Whiledistressedfinishes andsalvagedfurniturearebecominganewdesigncliché,those Pricesandrents,taxesandservicesingoodlocationsmeanthat designersandclientspreparedtoassembleapaletteofeconomical operatingmarginsaretightandthat,withpossessionoftheshell, materialsareproducingsomeofthemostexcitingsolutions. constructionandinstallationmustbecarriedoutquicklysothat incomegenerationmaybegin.Thisencouragesprefabricationoff siteandcollaborationbetweendesignerandbuildertostreamline themeansofproduction.Theanticipatedlifeofthechaininterior willbecomparativelyshortbecausetheheavyusageassociated 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 7 10/10/2012 21:05 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 8 10/10/2012 21:05 BARS + CAFES 10 6T7ESPAICAFÉ,OLOT,MSB ESTUDI TALLER 14 FEDERALCAFÉ,BARCELONA,BARBARA APPOLLONI 20 CORSO,PARIS, ROBERT STADLER 26 CONFISERIEBACHMANN,BASEL,HHF 28 DASNEUEKUBITSCHECK,MUNICH, DESIGNLIGA 30 CAFÉFOAM,STOCKHOLM, NOTE DESIGN STUDIO 32 MOCHAMOJO,CHENNAI, MANCINI ENTERPRISES 38 SALONDESSALUTS,TOKYO,SINATO 44 ZAMPARK,ZURICH, AEKAE 46 VINEGARCAFÉ,FUKUOKA,HIMEMATSUARCHITECTURE 50 AGCAFÉ,NAGOYA,KIDOSAKI ARCHITECTS STUDIO 52 ZMIANATEMATU,LODZ,XM3 56 MYU,BEIRUT,PAUL KALOUSTIAN ARCHITECT 62 BLUEFROG,MUMBAI, SERIE ARCHITECTS 66 ZEBAR,SHANGHAI,3GATTI 72 FACTORY251,MANCHESTER,BEN KELLY DESIGN 78 DESIGNBAR2010,STOCKHOLM, JONAS WAGELL 80 DESIGNBAR2011,STOCKHOLM, KATRIN GREILING 84 LACANTINEDELAMÉNAGERIEDEVERRE,PARIS, MATALI CRASSET 86 KADE,AMERSFOORT,STUDIOMAKKINK & BEY 88 DIEKUNSTBAR,COLOGNE, STUDIO ARNE QUINZE 90 MSCAFÉ,LODZ,WUNDERTEAM 96 PLUK,HAARLEM,TJEP 98 POLKAGELATO,LONDON, VONSUNG 100 RECESS,NEWYORK,SCALAR ARCHITECTURE 106 YELLOWSUBMARINE,MUNICH,TULP 108 GREYGOOSEBAR, BRUSSELS, PURESANG 2ndproofcorrex001-187DetailinBars&Restaurantsv3.indd 9 18/09/2012 13:30

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Bars and restaurants need to be assertive. Customers tend not to visit them to satisfy basic appetites for food or drink but for the social opportunities. Their interiors need to occupy the imagination of their customers and to whet the appetite for a return visit. The design that gets the formula r
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