designing the brand ambassador employee value proposition

24 Pages·2015·4.25 MB·English

DESIGNING THE BRAND AMBASSADOR
EMPLOYEE VALUE PROPOSITION
Gerardo García Rojas
Information Solutions Leader Mexico
& CoE Mercer College
Mercer
MERCER
SECURITY
UBIQUITY
HYPERCONECTIVITY
IMMEDIACY
SOCIETY
OPPORTUNITY
INTERDEPENDENCE
RIGHTS
ACCOUNTABILITY
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People between 18 and 34
years old today–Millennials or
Gen Y – will spend together
$200 billon annually from
2017 and $10 trillion
throughout their lives.
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Top Rated Brand Attributes:
Trustworthy (31%);
Creativity (29%);
Intelligence (23%);
Authentic (22%); y
Confidence (21%).
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And in the Corporate World?
Directors and CEOs increasingly concerned about the talent
management
1 TALENT
2 Relationship with clients
3 Innovation
4 Operational excellence
5 Brand and prestige
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The most important challenges for HR Departments
Improve employee engagement
Retain top talent
Improve employee productivity
Ability to execute on HR strategy and initiatives
Embrace work-life blance initiatives
Adaptation to new generation´s demands
Problems to hire qualified talent
Ability to Identify high potential talent within the
organization
0% 10% 20% 30% 40% 50% 60%
Source: GOintegro–Research2014
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Disparity between the offer and demand around the
world
Talent GAP btw. Employers
Talent & Skills
13.3 million of
3.3 million of
unemployed in
vacant positions in
USA
the USA
Worldwide, the 34%
205 million of
of employers cannot
unemployed
cover the available
around the
positions
world
Fuente: Ministerio de Trabajo de EE.UU. –Oficina de Estadísticas Laborales; Encuesta Laboral de Gallup 2011; Encuesta sobre Escasez de Talentos de
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ManpowerGroup2011