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designing the brand ambassador employee value proposition PDF

24 Pages·2015·4.25 MB·English
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DESIGNING THE BRAND AMBASSADOR EMPLOYEE VALUE PROPOSITION Gerardo García Rojas Information Solutions Leader Mexico & CoE Mercer College Mercer MERCER SECURITY UBIQUITY HYPERCONECTIVITY IMMEDIACY SOCIETY OPPORTUNITY INTERDEPENDENCE RIGHTS ACCOUNTABILITY MERCER 3 MERCER People between 18 and 34 years old today–Millennials or Gen Y – will spend together $200 billon annually from 2017 and $10 trillion throughout their lives. 4 MERCER Top Rated Brand Attributes: Trustworthy (31%); Creativity (29%); Intelligence (23%); Authentic (22%); y Confidence (21%). 5 MERCER And in the Corporate World? Directors and CEOs increasingly concerned about the talent management 1 TALENT 2 Relationship with clients 3 Innovation 4 Operational excellence 5 Brand and prestige MERCER 66 The most important challenges for HR Departments Improve employee engagement Retain top talent Improve employee productivity Ability to execute on HR strategy and initiatives Embrace work-life blance initiatives Adaptation to new generation´s demands Problems to hire qualified talent Ability to Identify high potential talent within the organization 0% 10% 20% 30% 40% 50% 60% Source: GOintegro–Research2014 7 MERCER MERCER Disparity between the offer and demand around the world Talent GAP btw. Employers Talent & Skills 13.3 million of 3.3 million of unemployed in vacant positions in USA the USA Worldwide, the 34% 205 million of of employers cannot unemployed cover the available around the positions world Fuente: Ministerio de Trabajo de EE.UU. –Oficina de Estadísticas Laborales; Encuesta Laboral de Gallup 2011; Encuesta sobre Escasez de Talentos de MERCER 99 ManpowerGroup2011

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ATRACTION. ENGAGEMENT. BRAND. CULTURE. Pipeline a little bit weak. High expectations the great challenge. Credibility from the inside.
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