Design Sprint: A Practical Guidebook for Creating Great Digital Products

164 Pages·2015·0.991 MB·English

by  Richard Banfield, C. Todd Lombardo, Trace Wax

DESIGN
SPRINT
A Practical Guidebook for Building Great Digital Products

DESIGN
SPRINT
A Practical Guidebook for
Building Great Digital Products
Richard Banfield, C.Todd Lombardo and Trace Wax
DESIGN
SPRINT
A Practical Guidebook for Building Great Digital Products
by Richard Banfield, C.Todd Lombardo and Trace Wax
Copyright © 2015
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Contents
Introduction ...........................................................................6
SECTION 1: The Design Process ...........................................22
CHAPTER 1.1: What’s wrong with today’s typical approach? ...................24
CHAPTER 1.2: Why make it a “Sprint?” .....................................................32
CHAPTER 1.3: What is a Design Sprint? .....................................................38
SECTION 2: How the Design Sprint gets done ...................44
CHAPTER 2.1: Make a plan .........................................................................46
CHAPTER 2.2: Phase 01 - Understand .........................................................66
CHAPTER 2.3: Phase 02 - Diverge ...............................................................84
CHAPTER 2.4: Phase 03 - Converge ............................................................90
CHAPTER 2.5: Phase 04 - Prototype ..........................................................100
CHAPTER 2.6: Phase 05 - Test ....................................................................110
CHAPTER 2.7: Iterate .................................................................................122
SECTION 3: The Design Sprint TOOLKIT ...........................128
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The product
professional
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DESIGN SPRINT
This book is for you.
You’re the product person in your organization. You may have no one reporting to
you. You might have 50 people in your product group. You might be responsible
for the entire product. Maybe the design team doesn’t report to you, neither do
developers nor the marketing or the sales teams. Maybe you’re in a startup without
all those defined roles, and you wear a lot of hats. Maybe you’re in a large enterprise
organization that has each one defined to the nth degree. Maybe you are a product
design freelancer. You might work in an agency as a consultant. You probably have
read a blog post about this process. Maybe you even tried one yourself. You’re very
likely wondering how your unique needs will work with Design Sprints and are seeking
more information than you can find in a few blog posts.
If any of these descriptions sound familiar, then this book was intended for you.
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DESIGN SPRINT
Objectives
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DESIGN SPRINT