Design Characteristics of Virtual Learning Environments Daniel Müller Design Characteristics of Virtual Learning Environments A Theoretical Integration and Empirical Test of Technology Acceptance and IS Success Research RESEARCH Daniel Müller Saarbrücken, Germany Bernhard Schmidt Voestalpine Langenhagen, Deutschland Linz, Österreich Dissertation, Rechts- und Wirtschaftswissenschaftliche Fakultät der Universität des Saarlandes, 2012 ISBN 978-3-658-00391-3 ISBN 978-3-658-00392-0 (eBook) DOI 10.1007/978-3-658-00392-0 The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Library of Congress Control Number: 2012950034 Springer Gabler © Springer Fachmedien Wiesbaden 2013 This work is subject to copyright. 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Springer DE is part of Springer Science+Business Media. www.springer-gabler.de Table of Contents Table of Figures ....................................................................................................................... IX Table of Tables ......................................................................................................................... XI List of Abbreviations ............................................................................................................... XV 1 Introduction ........................................................................................................................ 1 2 A Research Framework of VLE Design Characteristics .................................................... 7 2.1 Dimensions ................................................................................................................. 7 2.1.1 Type of Success Measure Relevant To Stakeholder .............................................. 9 2.1.2 Type of Design Characteristic .............................................................................. 10 2.1.3 Type of Application Target .................................................................................. 10 2.1.4 Range of Validity ................................................................................................. 11 2.1.5 Method of Elicitation ........................................................................................... 13 2.1.6 Method of Evaluation ........................................................................................... 15 2.1.7 Level of Granularity ............................................................................................. 17 2.2 Transition to the Present Study and Derivation of the Research Design ................. 18 3 Theoretical Background and Outline of the Integrated Research Models ....................... 25 3.1 The Technology Acceptance Model and Design Characteristics ............................. 26 3.1.1 General Information ............................................................................................. 26 3.1.2 Transition to the Present Study ............................................................................ 33 3.2 The DeLone and McLean Information Systems Success Model and Design Characteristics .......................................................................................................... 35 3.2.1 General Information ............................................................................................. 35 3.2.2 Transition to the Present Study ............................................................................ 38 3.3 Outline of the Integrated Research Models .............................................................. 39 4 Elicitation of VLE Design Characteristics ....................................................................... 45 4.1 Literature Review ..................................................................................................... 45 4.1.1 Method ................................................................................................................. 46 4.1.2 Results and Discussion ......................................................................................... 47 4.1.2.1 Overview ..................................................................................................... 47 4.1.2.2 Theoretical Foundation ............................................................................... 51 4.1.2.3 Range of Validity ........................................................................................ 52 4.1.2.4 Definition .................................................................................................... 53 4.1.2.5 Data Gathering Method ............................................................................... 54 4.1.2.6 Data Analysis Method ................................................................................. 55 4.1.2.7 VLE Design Characteristics ........................................................................ 55 4.2 Combined VLE Expert- and VLE User-Oriented Delphi Study .............................. 61 4.2.1 Method ................................................................................................................. 61 4.2.2 Results .................................................................................................................. 64 4.2.3 Discussion ............................................................................................................ 70 5 Evaluation of VLE Design Characteristics ...................................................................... 75 5.1 The Integrated Research Models and Hypotheses ................................................... 75 5.2 Method ..................................................................................................................... 78 5.2.1 Partial Least Squares as Data Analysis Method ................................................... 78 5.2.2 Research Instrument Construction ....................................................................... 80 5.2.2.1 Item Generation and Conceptual Validation ............................................... 81 5.2.2.2 Pilot Test ..................................................................................................... 83 5.2.3 Test for One-Dimensionality ................................................................................ 88 5.2.3.1 Measurement ............................................................................................... 89 5.2.3.2 Research Setting, Sample and Data Gathering Procedure .......................... 91 5.2.3.3 Results and Discussion................................................................................ 98 VI 5.2.4 Research Setting, Sample and Data Gathering Procedure of the Main Field Survey ....................................................................................................... 108 5.3 Results .................................................................................................................... 111 5.3.1 Assessment of the Reflective Measurement Models .......................................... 111 5.3.1.1 Construct Reliability ................................................................................. 111 5.3.1.2 Indicator Reliability .................................................................................. 122 5.3.1.3 Construct Validity ..................................................................................... 129 5.3.2 Assessment of the Structural Models ................................................................. 144 5.3.2.1 Structural Model Version 1a ..................................................................... 146 5.3.2.2 Structural Model Version 2a ..................................................................... 148 5.3.2.3 Analysis of Unobserved Heterogeneity in the Structural Models Version 1a and Version 2a/2aalt ................................................................ 152 5.3.3 Alternative Models ............................................................................................. 154 5.3.3.1 Measurement Models Version 1b and Version 2b .................................... 156 5.3.3.2 Structural Models ...................................................................................... 157 5.4 Discussion .............................................................................................................. 168 6 Conclusions .................................................................................................................... 185 6.1 Synopsis ................................................................................................................. 185 6.2 Implications ............................................................................................................ 187 6.2.1 Implications for Research ................................................................................... 187 6.2.2 Implications for Practice .................................................................................... 190 6.3 Limitations ............................................................................................................. 192 References .............................................................................................................................. 195 Appendices ............................................................................................................................. 219 1 Search Strings Applied to Elicit Relevant Literature on VLE Design Characteristics ........................................................................................................ 219 VII 2 VLE Expert-Oriented Delphi Study to Elicit VLE Design Characteristics: Participants Overview ............................................................................................ 220 3 VLE Expert- and VLE User-Oriented Delphi Study to Elicit VLE Design Characteristics: Questionnaire – Phase I ................................................................ 221 4 VLE Expert- and VLE User-Oriented Delphi Study to Elicit VLE Design Characteristics: Questionnaire – Phase II ............................................................... 223 5 Survey on Students’ Acceptance of Virtual Learning Environments ............................ 225 VIII Table of Figures Fig. 1. The Research Design of the Present Study. ............................................................. 21 Fig. 2. The TAM and Design Characteristics. ..................................................................... 29 Fig. 3. The TAM3: Behavioural Determinants of PU and PEOU. ...................................... 31 Fig. 4. The TAM3: Behavioural Determinants of PU and PEOU Relevant to the Present Study. ........................................................................................................... 34 Fig. 5. The ISSM: Object-Based Beliefs, Object-Based Attitudes, and Success Measures. .................................................................................................................. 36 Fig. 6. The ISSM: Object-Based Beliefs Relevant to the Present Study - Outline.............. 38 Fig. 7. The Integrated Research Model of Wixom & Todd (2005). .................................... 39 Fig. 8. The Integrated Research Models of the Present Study - Version 1a - Outline. ....... 40 Fig. 9. The Integrated Research Models of the Present Study - Version 2a - Outline. ....... 42 Fig. 10. Matching VLE Design Characteristics to VLE Functionalities – Conceptual Outline. ..................................................................................................................... 43 Fig. 11. Object-Based Beliefs Relevant to the Present Study - Instantiation. ....................... 74 Fig. 12. The Integrated Research Models of this Study - Version 1a - Instantiation. ........... 75 Fig. 13. The Integrated Research Models of this Study - Version 2a - Instantiation. ........... 76 Fig. 14. Results of the Structural Analysis: Structural Model Version 2a. ......................... 148 Fig. 15. Results of the Structural Analysis: Structural Model Version 2b. ......................... 162 Fig. 16. Impact of Object-Based Beliefs on Behavioural Determinants of PU and PEOU: Structural Model Version 1a - Summary. .................................................. 173 Fig. 17. Impact of Object-Based Beliefs on Object-Based Attitudes and Behavioural Determinants of PU and PEOU: Structural Model Version 2a/2a - alt Summary. ............................................................................................................... 179 Fig. 18. Uncovering the Native Land/Real Affiliation of Object-Based Beliefs: Structural Model Version 2b/2b - Summary. ...................................................... 181 alt Table of Tables Tab. 1. A Research Framework of VLE Design Characteristics. ........................................... 8 Tab. 2. Transferring the Research Framework of VLE Design Characteristics to the Present Study. ........................................................................................................... 19 Tab. 3. The TAM3: Definitions and Sources of Behavioural Beliefs and Success Measures. .................................................................................................................. 32 Tab. 4. The ISSM: Definitions and Sources of Object-Based Beliefs, Object-Based Attitudes, and Success Measures. ............................................................................ 37 Tab. 5. The ISSM: Definitions and Sources of Object-Based Attitudes Relevant to the Present Study. ........................................................................................................... 38 Tab. 6. Studies Concerning VLE Design Characteristics: Overview. .................................. 48 Tab. 7. VLE Design Characteristics: Theoretical Foundation. ............................................ 51 Tab. 8. VLE Design Characteristics: Range of Validity. ..................................................... 52 Tab. 9. VLE Design Characteristics: Definition. ................................................................. 53 Tab. 10. VLE Design Characteristics: Data Gathering Method. ............................................ 54 Tab. 11. VLE Design Characteristics: Data Source. .............................................................. 54 Tab. 12. VLE Design Characteristics: Data Analysis Method. .............................................. 55 Tab. 13. VLE Design Characteristics: Overview. .................................................................. 58 Tab. 14. Means and Standard Deviations of VLE Design Characteristics Ranks: VLE Expert-Oriented Delphi Study. ................................................................................. 65 Tab. 15. Means and Standard Deviations of VLE Design Characteristics Ranks: VLE User-Oriented Delphi Study. .................................................................................... 65 Tab. 16. Definitions, Sources, and Exemplary Statements of Object-Based Beliefs Elicited. .................................................................................................................... 67 Tab. 17. Hypotheses. .............................................................................................................. 77 Tab. 18. Card-Sorting Approach: Item Placement Ratio - Results Overview. ....................... 83
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