Design Basics, Eighth Edition (with Art CourseMate with eBook Printed Access Card)

324 Pages·2011·41.78 MB·English

by  David A. Lauer

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CONTENTS | i
DESIGN
BASICS
DAVID A. LAUER / STEPHEN PENTAK
Professor Emeritus,
The Ohio State University
EIGHTH EDITION
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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Design Basics, Eighth Edition © 2012, 2008, 2005 Wadsworth, Cengage Learning
David A. Lauer, Stephen Pentak ALL RIGHTS RESERVED. No part of this work covered by the copyright herein
may be reproduced, transmitted, stored, or used in any form or by any means
Publisher: Clark Baxter
graphic, electronic, or mechanical, including but not limited to photocopying,
Senior Development Editor: Sharon Adams recording, scanning, digitizing, taping, Web distribution, information networks,
Poore or information storage and retrieval systems, except as permitted under
Assistant Editor: Ashley Bargende Section 107 or 108 of the 1976 United States Copyright Act, without the prior
written permission of the publisher.
Editorial Assistant: Elizabeth Newell
Media Editor: Kimberly Apfelbaum
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Library of Congress Control Number: 2010932861
Senior Art Director: Cate Barr
ISBN-13: 978-0-495-91577-5
Print Buyer: Julio Esperas
Rights Acquisition Specialist: Mandy Groszko ISBN-10: 0-495-91577-7
Production Service: Lachina Publishing Services
Text Designer: Anne Carter Wadsworth
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Cover Designer: Anne Carter
Boston, MA 02210
Cover Image: Howard Hodgkin, detail from You
USA
Again, 2001. © Howard Hodgkin, courtesy
Alan Cristea Gallery, London.
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Printed in the United States of America
1 2 3 4 5 6 7 14 13 12 11 10
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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ABOUT THE COVER ART
HOWARD HODGKIN
You Again. 2001. Hand-painted, etching, aquatint,
caborundum; image size: 11" × 1' 2"; paper size: 11" × 1' 2".
Edition of 50.
Howard Hodgkin was born in London in 1932 and attended Camberwell
School of Art and the Bath Academy of Art, Corsham. In 1984 he repre-
sented Britain at the Venice Biennale and in the following year won the
Turner Prize. He has exhibited internationally for over four decades, and his
work is included in major public and private collections all over the world.*
The hand-painted print You Again shows Hodgkin’s characteristic con-
cern for explicit marks or brush strokes and an attention to the border or
boundary of the composition. The image on the cover of this book is a
detail, and the decision to crop the image was a compromise. The rough
border would look trapped against the hard edge of the cover, so better
to crop it and let the shapes appear to move in an unbounded energy.
These bold strokes appear to continue beyond the edge of the book. The
cover design includes the title and author of course, and this provides an
anchor to the composition.
Here on this page you can see the artist’s work, in its full and original
format.
*http://www.gagosian.com/artists/howard-hodgkin/
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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To Debbie
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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CONTENTS
Part 1
DESIGN PRINCIPLES
C H A P T E R
1
DESIGN PROCESS 2
INTRODUCTION LOOKING
Design Defined 4 Sources: Nature 14
Sources: Artifacts 16
PROCEDURES
Sources: History and Culture 18
Steps in the Process 6
DOING
THINKING
Thinking with Materials 20
Getting Started 8
Doing and Redoing 22
Form and Content 10
Form and Function 12 CRITIQUE
Constructive Criticism 24
C H A P T E R
2
UNITY 26
INTRODUCTION UNITY WITH VARIETY
Harmony 28 The Grid 42
Visual Unity 30 Varied Repetition 44
Emphasis on Unity 46
GESTALT
Emphasis on Variety 48
Visual Perception 32
Chaos and Control 50
WAYS TO ACHIEVE UNITY
UNITY AT WORK
Proximity 34
Figurative and Abstract 52
Repetition 36
Continuation 38
Continuity and the Grid 40
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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vi | CONTENTS
C H A P T E R
3
EMPHASIS AND FOCAL POINT 54
INTRODUCTION DEGREE OF EMPHASIS
Attracting Attention 56 One Element 64
WAYS TO ACHIEVE EMPHASIS ABSENCE OF FOCAL POINT
Emphasis by Contrast 58 Emphasizing the Whole over the
Emphasis by Isolation 60 Parts 66
Emphasis by Placement 62
C H A P T E R
4
SCALE AND PROPORTION 68
INTRODUCTION MANIPULATING SCALE
Scale and Proportion 70 AND PROPORTION
Surrealism and Fantasy 80
SCALE OF ART
Human Scale Reference 72 PROPORTION
Geometry and Notions
SCALE WITHIN ART
of the Ideal 82
Internal References 74
Root Rectangles 84
Internal Proportions 76
Contrast of Scale 78
C H A P T E R
5
BALANCE 86
INTRODUCTION 88 Balance by Texture and
Pattern 100
IMBALANCE
Balance by Position and
Horizontal and Vertical
Eye Direction 102
Placement 90
Analysis Summary 104
SYMMETRICAL BALANCE
RADIAL BALANCE
Bilateral Symmetry 92
Examples in Nature and Art 106
Examples from Various
Art Forms 94 CRYSTALLOGRAPHIC BALANCE
Allover Pattern 108
ASYMMETRICAL BALANCE
Introduction 96
Balance by Value and Color 98
Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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