OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi DEMONS OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi DEMONS Our changing attitudes to alcohol, tobacco, & drugs VIRGINIA BERRIDGE 3 OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi 3 Great Clarendon Street, Oxford, ox2 6DP, United Kingdom Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries © Virginia Berridge 2013 The moral rights of the author have been asserted First Edition published in 2013 Impression: 1 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, by licence, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above You must not circulate this work in any other form and you must impose this same condition on any acquirer Published in the United States of America by Oxford University Press 198 Madison Avenue, New York, NY 10016, United States of America British Library Cataloguing in Publication Data Data available Library of Congress Control Number: 2013940971 ISBN 978–0–19–960498–2 Printed in Great Britain by Clays Ltd, St Ives plc OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi ACKNOWLEDGEMENTS This book is the product of many years’ interest—initially in opium and other drugs in the nineteenth and twentieth centuries and subse- quently in other substances, including alcohol and tobacco. My loca- tion as an historian in non-historical settings, starting with the Addiction Research Unit at the Institute of Psychiatry and currently at the London School of Hygiene and Tropical Medicine, have brought me into contact with non-historical frames of thought, which have greatly enriched the writing. The time spent as scientifi c secretary of a cross-research council and government department research initiative made me aware of policy and I have remained an interested participant observer in the fi eld. Many colleagues have infl uenced what is written here, but I am par- ticularly grateful to Wayne Hall, whose sabbatical taken in the Centre for History in Public Health in 2012 came just at the right time; to Stu- art Anderson for his helpful connections with historians of pharmacy in Europe; and to Jane Falconer from the LSHTM library for bringing me up to speed with search techniques. Other colleagues, among them Robin Room and Alex Mold, helped with references and advice. Alex also acted as reader of the semi fi nal text and made helpful comments and suggestions. My role as leader of a work package on ‘addiction through the ages’, part of the EU’s Framework 7 programme on addic- tion and lifestyles, helped to open my eyes to European perspectives in a fi eld that is often dominated by the Anglo-American. My involve- ment in both historical and substance networks has been helpful. Here I should mention the Alcohol and Drugs History Society, the Society for the Study of Addiction and the International Society for the Study of Drug Policy. Many funders have supported work which feeds into the book, among them the Economic and Social Research Council, the OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi ACKNOWLEDGEMENTS Joseph Rowntree Foundation, the Alcohol and Education Research Council (now Alcohol Research UK), and the Nuffi eld Trust (formerly the Nuffi eld Provincial Hospitals Trust). Particular thanks go to the Wellcome Trust, which supported my post at a crucial period and which has given invaluable support to the Centre for History in Public Health. I have used the open access resources of the Wellcome library in the course of writing this book: the Centre’s Tavistock Place location could not be better for visiting that Euston Road treasure trove. Senate House Library is also an invaluable local asset, both for books and for online journals. I am grateful to my editors and to the team at Oxford University Press: Luciana O’Flaherty who originally suggested the idea of a book with a different title and framework; and in particular Latha Menon, whose astute advice on structure helped make sense of a host of poten- tial avenues, and whose continuing hands-on involvement has improved the end product. Emma Marchant (now Ma) helped to nudge the text through and Sophie Basilevitch provided excellent support in picture research. As always, Ingrid James has been a great support in the Centre offi ce; and my family and friends make sure there are plenty of things other than drugs to think about. vi OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi CONTENTS List of Illustrations i x 1 Introduction: Past and Present 1 2 Culture: Drugs for All 14 3 Social Movements: Temperance 3 6 4 The Professionals: Doctors and Pharmacists 55 5 Fear: Dens and Degeneration 77 6 Economics and Technology: The Role of Industry 96 7 Internationalism and War 117 8 Mass Culture and Subculture 143 9 The New Public Health 1 65 10 Convergence or Divergence? 1 88 Public Health and Neuroscience 11 Hedonism or Control? 213 1 2 A fterword: History and the Future 2 44 Notes 248 Further Reading 2 65 Index 2 75 OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi OUP CORRECTED PROOF – FINAL, 10/04/2013, SPi LIST OF ILLUSTRATIONS 1. Lancet 2007 ranking of substance harms 2 Reprinted from The Lancet , 369, D. Nutt et al., ‘Development of a rational scale to assess the harm of drugs of potential misuse’, 1047–53 © 2007 with permission from Elsevier 2. William Wilberforce, opium addict 28 © Georgios Kollidas/Shutterstock 3. Cruikshanks ‘The Bottle’ 42 The Bodleian Library, University of Oxford (Johnson b. 108, Plate 6). Entitled T he Bottle, plate VI from ‘Fearful Quarrels and Brutal Violence Are the Natural Consequences of the Frequent Use of the Bottle’, 1848, by George Cruikshank 4. Chemist’s shop with advertisements for tobacco 75 in the window © Royal Pharmaceutical Society Museum 5. The popular image of the ‘opium den’ 80 The Bodleian Library, University of Oxford (Johnson b.83/10). Taken from O pium Smoking : The Lascar’s Room in Edwin Drood, 1872, by Gustave Doré 6. Sir Malcolm Delevingne 135 © Topfoto
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