De-Convergence of Global Media Industries

186 Pages·2013·1.912 MB·English

by  Dal Yong Jin

De-convergence of Global Media
Industries
Convergence has become a buzzword, referring on the one hand to the inte-
gration between computers, television, and mobile devices or between print,
broadcast, and online media, and on the other hand, to the ownership of
multiple content or distribution channels in media and communications. Yet
while convergence among communication companies has been the major
trend in the neoliberal era, the splintering of companies, de-convergence,
is now gaining momentum in the communication market As the first com-
prehensive attempt to analyze the wave of de-convergence of the global
media system in the context of globalization, this book makes sense of those
transitions by looking at global trends and how global media firms have
changed and developed their business paradigms from convergence to de-
convergence. Dal Yong Jin traces the complex relationship between media
industries, culture, and globalization by exploring it in a transitional yet
contextually grounded framework, employing a political-economic analysis
integrating empirical data analysis.
Dal Yong Jin is Associate Professor in the School of Communication at Simon
Fraser University, Canada.
Routledge Research in Cultural and Media Studies
For a full list of titles in this series, please visit www.routledge.com
11 Writers’ Houses and the Making 21 Dynamics and Performativity of
of Memory Imagination
Edited by Harald Hendrix The Image Between the Visible and
the Invisible
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Edited by Mark Osteen Christoph Wulf
13 American Icons 22 Cities, Citizens, and
The Genesis of a National Visual Technologies
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Edited by Cameron Cartiere and Theories, Histories, and Images
Shelly Willis Allen Meek
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30 Emotion, Genre, and Justice in Burgess, and Ingrid Richardson
Film and Television
E. Deidre Pribram 40 Sport Beyond Television
The Internet, Digital Media and
the Rise of Networked Media
31 Audiobooks, Literature, and
Sport
Sound Studies
Brett Hutchins and David Rowe
Matthew Rubery
41 Cultural Technologies
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The Cultural Economy of Literary
and Society
Adaptation
Edited by Göran Bolin
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Mapping a Youth Culture in
35 Art Platforms and Cultural
Motion
Production on the Internet
Christine Henseler
Olga Goriunova
45 Forensic Science in
36 Queer Representation, Visibility,
Contemporary American
and Race in American Film and
Popular Culture
Television
Gender, Crime, and Science
Melanie E. S. Kohnen
Lindsay Steenberg
37 Artificial Culture
46 Moral Panics, Social Fears, and
Identity, Technology, and Bodies the Media
Tama Leaver Historical Perspectives
Edited by Siân Nicholas and Tom
38 Global Perspectives on Tarzan O’Malley
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International Icon 47 De-convergence of Global Media
Edited by Annette Wannamaker Industries
and Michelle Ann Abate Dal Yong Jin

De-convergence of Global
Media Industries
Dal Yong Jin
First published 2013
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group,
an informa business
© 2013 Taylor & Francis
The right of Dal Yong Jin to be identified as author of this work has been
asserted by him in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilised in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Trademark Notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
Library of Congress Cataloging in Publication Data
Jin, Dal Yong, 1964–
De-convergence of global media industries / Dal Yong Jin.
pages cm. — (Routledge research in cultural and media studies ; 47)
Includes bibliographical references and index.
1. Mass media—Management. 2. Mass media and business. I. Title.
P96.M34J56 2013
302.23—dc23
2012039570
ISBN: 978-0-415-62343-8 (hbk)
ISBN: 978-0-203-58803-1 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
Contents
List of Figures ix
List of Tables xi
Preface xiii
1 Introduction 1
PART I
Convergence of the Global Media Industries
2 Media Convergence of the Global Media Industries 17
3 Transformation of the Global Broadcasting Industries 31
4 Transnationalization of the Advertising Industries 46
5 Convergence of the Movie Industries 62
PART II
De-convergence of the Global Information Systems and Culture
6 Restructuring of the Global Telecommunications System 79
7 De-convergence of the Internet and Software Industries 94
8 De-converging Convergence in the Global
Communication Industries 111
9 Convergence Versus De-convergence in News and Journalism 127
10 Conclusion 140
Notes 145
References 151
Index 165

Figures
2.1 Convergence in the Communication Industries, 1982–2009
(billions of dollars) 22
2.2 Cross-border Deals in the Communication Industry 26
4.1 Cross-border Deals in the Advertising Industry 54
5.1 Horizontal Integration of the Global Film Industry, 1982–2009 66
5.2 U.S. Cross-border Deals in the Movie Industries 68
6.1 Growth of Telephone Lines, 2000–2011 (in millions) 81
6.2 Global M&As in the Telecommunications Industry, 1982–2009 85
6.3 Cross-border Deals by U.S. Telecommunications Corporations 87
7.1 M&As in the Internet Services and Software Industry 99
7.2 M&As of Game Corporations in Other Software 101
8.1 Mega Communication M&As Among the Top 100 Deals
Each Year 113
9.1 M&As in the Newspaper Industry, 1982–2009 (millions of
dollars) 133