Cyberbranding: Brand Building in the Digital Economy PDF
367 Pages·2001·4.576 MB·English
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Description:
Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
