cbx0601cov.qxd 1/4/2006 10:38 AM Page 1 THE SOURCE FOR PROFESSIONAL SOLUTIONS JAN 06 BEST IN AMERICAN LIVING BEAUTY AND STYLE COME TOGETHER FOR THE 2005 BEST IN AMERICAN LIVING AWARDS www.CustomBuilderOnline.com PERIODICAL For FREE information circle 3 CCBBXX00660011..iinndddd 66 1122//2222//22000055 33::2244::3333 PPMM cbx0601_toc.qxd 1/4/2006 1:24 PM Page 7 January 2006 Vol. 2 No. 1 DEPARTMENTS 54 Editor’s Note 9 Good service is a key element for great relationships. Details 16 Trends from this year’s BALA homes are highlighted. Design Idea File 26 26SPANISH GOLD 38 58 A grand entrance opens the way to this California Spanish COVER STORY Colonial. Best in American In My Own Words 69 Living Awards 38 John Blair of Blair Custom Homes in Bethlehem, Penn. Representing the Best in American Living, these custom built tells us what products he homes are the best of the best. wouldn’t build without. Products 73 Best in American Living BUSINESS BUILDERS products. Winning Ingredients 54 Learn two custom builders’ best practices for customer satisfaction success. On the Cover: This shingle-styled cus- BUSINESS BUILDERS tom home is a “flipped” plan. The Attention Grabbers 58 third floor is the couple’s cozy apart- ment with vaulted bedroom ceiling and Resourcefulness, research and referrals can help custom builders half circular window framing their per- market on a shoestring budget. sonal ocean view. www.CustomBuilderOnline.com January 2006 Custom Builder 7 cbx0601_edit.qxd 1/3/2006 12:07 PM Page 9 Editor’s Note BY PAUL DEFFENBAUGH, EDITORIAL DIRECTOR A Service Business When I was homes increased 70.7 Editorial Director in college, percent. During that same Paul Deffenbaugh, 630/288-8190 [email protected] I worked period, the share for during the builders closing fewer Group Managing Editor Erin Hallstrom-Erickson, summers at Philmont than 25 homes decreased 630/288-8198 Scout Ranch in northern 25.9 percent. [email protected] New Mexico. Living in Oddly, that movement Production Editor the Sangre de Christo has provided a opportuni- Rhonda Jackson,630/288-8167 Mountains was a pure joy. ty for smaller suppliers [email protected] The only thing that spoiled and custom builders to Senior Editors it was that after a few days Paul Deffenbaugh forge relationships that Laura Butalla,630/288-8192 of staff training, we would 630/288-8190 more closely match their [email protected] Felicia Oliver,630/288-8483 be rudely interrupted by paul.deffenbaugh@ needs. Local and regional [email protected] the arrival of the campers. reedbusiness.com suppliers have to compete Bob Sperber, 630/288-8187 It is amazing how pesky with the large distributors [email protected] Boy Scouts can be. in the same way custom Building Group Creative Director I think the same experience is true for builders have to compete with the nation- Bill Patton,630/288-8050 custom builders. Building the house is a als. That common ground is allowing [email protected] true joy, but it seems to be rudely inter- builders and suppliers to create relation- Art Director rupted by the clients. Today’s homebuyers ships that are not based on price. Larry Nigh,630/288-8052 are more informed, have higher expecta- A linchpin to that relationship is that [email protected] tions and are very demanding. No longer custom builders recognize they need the Contributing Editor are they content with just quality construc- service suppliers provide. They want the Ann Matesi [email protected] tion; they also demand exceptional service. warranty response, the customer support Fortunately, custom builders are find- and the ability to deliver the oddball Circulation Manager AngelaTanner,303/470-4488 ing allies in a new place — their suppliers. product request that seems to crop up in [email protected] A few short years ago, the residential con- the custom builder environment. They Director, Building Group Publisher struction industry seemed to be focused want a partnership with their suppliers Niles Crum,630/288-8280 on removing what they thought were who will help them make happy cus- [email protected] unnecessary costs from the supply chain. tomers happier. Custom Publishing Director The impulse was being driven by the In exchange for that level of service, Judy Brociek,630/288-8184 national builders, who were trying to custom builders are less likely to shop Editorial & Publishing Office leverage their buying power to create price. They recognize service comes with a Reed Building Group economies of scale. cost and are willing to pay for it. After a 2000 Clearwater Drive They have been very successful. custom builder finds a supplier who Oak Brook, IL 60523 Telephone: 630/288-8000 According to research presented at a con- delivers the kind of service the builder Fax: 630/288-8145 ference at the Joint Center for Housing needs, he or she will remain loyal. That Single copies: To purchase a current Studies at Harvard University, over the last loyalty provides strong incentive for the Custom Builder, call 800/637-6079. Letters to the Editor: Custom Builder, several years large dealers serving the pro- supplier to continue to serve the builder. 2000 Clearwater Drive, Oak Brook, IL fessional market have been moving more In addition, the supplier is more likely to 60523; fax 630/288-8145; e-mail: [email protected]. and more of their business to national invest in new ways to improve service. Include daytime phone number. Letters are subject to editing. CUSTOM builders. At the same time they have been The builder and supplier relationship is BUILDERcopyright 2006 Reed Business Information reducing business for smaller builders. no longer a zero-sum game with a loser Tad Smith:Chief Executive Officer From 1997 to 2003, the share of business and a winner. Both win. But the home- Jeff Greisch:President, Chicago Division going to builders closing more than 500 buyer wins even bigger. CB www.CustomBuilderOnline.com January 2006 Custom Builder 9 cbx0601dif_trends.qxd 1/4/2006 12:16 PM Page 16 Details BY JENNIFER BLOCK MARTIN, CONTRIBUTING EDITOR Details of Award Winning Homes Today’s custom homebuyers are after more outdoor spaces, defined rooms and two of everything. After reviewing hundreds of homes as well as an occasional Today’s trend ishomes with as many entrants for the 2005 Best in occurrence of lime green. Several as three outdoor areas or courtyards. American Living Awards, previously hyped trends were this year’s judges discussed a number notably absent from the pack, such The Crasi Company, a residential trends that emerged both regionally as energy efficient and green build- design/build firm based in Akron, and around the country, including ing products. Ohio, it was more the lack of dis- baby boomers’ affinity for second For judge Tony Crasi, president of cernable trends that caught his atten- 16 Custom Builder January 2006 www.CustomBuilderOnline.com cbx0601dif_trends.qxd 1/4/2006 12:16 PM Page 17 tion. “Nothing jumped out at me,” that slide out of view or, as Crasi yard so snow does not blow in, Crasi he said. “Maybe things have been noted, a sunroom with operable advises. too good, and no one has pushed windows. the envelope.” ● Design outdoor spaces at the Defining spaces Fellow judge Chip Pierson, princi- blueprint stage, using the home’s Home sizes are returning to a more pal and general manager of Dahlin walls and their orientation to the human scale, with less emphasis on Group Architecture Planning in San lot’s sun, shade, and wind patterns to wide open spaces and more on dis- Ramon, Calif., agreed, “No trend is create microclimates. A patio that is tinct rooms, such as the traditional sweeping the country. It’s not like the warmed by the morning sun yet formal living and dining rooms. Northeast is suddenly doing shady and breezy during the hottest “You’re no longer seeing the homes Haciendas.” part of the day will get more use than where you walk in and see right Here we’ve mapped out some of one that’s at the elements’ mercy. through to the back,” says Crasi. the more marked trends, as well as ● Equip outdoor spaces with out- Instead, he recommends controlling take-away tips for custom builders lets, electricity, and even gas for the view with focal points and inter- across the country. heaters, fans, lighting, water foun- esting vistas, so it unfolds and tains and kitchen amenities. evolves. Here are other suggestions Indoor/outdoor living on how to bring houses back down While the concept of indoor/out- Creating courtyards to size: door living was first architecturally The BALA judges found the use of ● Offer quaint, cozier entries, realized in the 20thcentury by Frank courtyards — and often multiple Crasi suggests. Derick agrees, asking Lloyd Wright, it’s certainly been outdoor areas — was growing more builders to consider an intimate one- around since humans lived in caves. strongly in areas other than in the story portico entry, through a gate, Today’s well-designed homes treat Southwest. Rather than just a single archway or courtyard, or a porch to open-air spaces as livable rooms, not courtyard, today’s trend is homes welcome people to the front door. just as part of the yard. There are with as many as three outdoor areas. “The two-story Gone-with-the-Wind many ways you can integrate the Offer outdoor living to your clients Tara entry columns are gone,” interior and exterior spaces: with these ideas: declares Derick. “This may be driven ● Build the main floor at the same ● Replace decks and lawns that by rising energy prices or by the baby level inside and out so home owners need tending with private, easy- boomer buyers who have lived with can walk between the two without maintenance patios, recommends these status features and know the effort and not feel a division, says judge Georganne Derick, president real pitfalls of such grand spaces.” judge Mike Kephart, president of of Merchandising East and MS ● Reserve the large open spaces Kephart, a Denver-based architecture Interior Design in Ellicott City, Md. for the hearth room. “This can help a and community planning firm. This ● Give a house a breath of fresh 3,000-square-foot house feel like a may require raising the exterior sur- air by positioning second living 5,000-square-foot one,” says Crasi. face a few feet, but the effect will be rooms and kitchens outside in the ● Design for daily life. One judge worth it. courtyard. “[These] are becoming was alarmed at the dearth of com- ● Allow exterior materials to more common in many temperate puter space as well as places to “drop extend into the interior like Wright climates around the country,” says your junk.” He said, “If we had did, notes Kephart. Instead of a Derick. In Northern locales, heat homes without indoor plumbing, poured-concrete patio, opt for interi- lamps and fireplaces extend the fea- we’d go, what the heck is this? Many or/exterior materials such as tile, sibility of the external spaces beyond homes are not accommodating the stone, wood, slate, iron and brick so the warmest months. day-to-day lifestyle issues that all floors and walls can literally extend ● Beware of floor plans that are families have.” from inside to out. While these only positioned to accommodate the materials can be pricey, homeowners courtyard rather than the overall liv- Two of everything are looking for this type of interest to ing space. Forget what you learned in kinder- add to their homes. ● Keep one side of the courtyard garten — you don’t really have to ● Relate the indoor and outdoor open for snow removal in cold share everything. spaces to each other with glass doors climes, as well as position the court- “Baby boomers are asking for — www.CustomBuilderOnline.com January 2006 Custom Builder 17 cbx0601dif_trends.qxd 1/4/2006 12:16 PM Page 18 Details and getting — two of everything,” says Derick. “Even two homes: one near the grandchildren and one home for that vacation retreat.” Here are some suggestions on how you can double the fun for interested clients: ● Spec two kitchen islands, both with a sink and a dishwasher. ● Place one laundry room upstairs with the bedrooms, and then a second washer/dryer in the mudroom, so weather weary clothes and dog bath towels don’t have to be dragged through the house. “We’re even seeing a sec- ond set of washer/dryers in the master suite of homes in the 7,000-square-foot range,” says Pierson. ● Propose his ‘n’ hers offices, a trend that is especial- ly warranted in this age of telecommuting and home- based businesses. ● Offer dual master bedrooms with separate but smaller bathrooms — “to keep the peace,” Derick says. ● “More effort, design, and expense is going into the second homes, and they are becoming equal to or greater than the primary ones,” Pierson says. In some cases, he says, the second residence is being built as the “legacy In this year’s winning homes, everything comes in pairs, from offices to bathroom sinks. home,” the one that will get passed down jointly to the kids instead of giving the primary home to just one child. These mountain/lake/beach homes are considered more precious because the whole family comes together. They may be more comfortable because they are built with The flexibility you need. more than one master suite or with several family suites (2 bedrooms connected with a bath). FORYOURCOMPLIMENTARYCATALOGCALLUSAT1.800.387.6267* CUSTOMDESIGNED, FABRICATEDANDFINISHEDPERFORATEDANDBARGRILLES Urbanization This two-fold trend speaks to both the revitalization of the nation’s cities, as well as the use of exterior materials and commercial materials in residences as part of the popularity of lofts and loft-like spaces. What started with the renovation of New York City warehouses — with large open space, huge windows, and columns — now implies contemporary style, industrial materials such as open #200 Square Link #210 School Slot #225 Majestic ductwork and exposed brick, and tall spaces. Urban infill building is now prevalent in the Midwest, with Chicago, Perforated &Bar Grilles •Curved Grilles •Waterjet&Laser cutting •Stock Items Available Minneapolis and Denver leading the charge. ARCHITECTURALGRILLE42 Second Avenue, Brooklyn, New York 11215 Phone718.832.1200 Fax718.832.1390 www.archgrille.com *Phone number valid outside of New York State. Kephart observed this trend as a lifestyle change, “a For FREE information circle 8 18 Custom Builder January 2006 www.CustomBuilderOnline.com cbx0601dif_trends.qxd 1/4/2006 12:17 PM Page 20 Details look toward more urban, less sprawl.” Different types of Rethinking communities people are looking to live downtown. Both Pierson and One particular trend that doesn’t have a quick takeaway Kephart noted that right now it’s only young families that is the evolution of the community. Real estate agents are are not buying in urban areas. famous for touting “location, location, location,” but, as If you’ve ever worked on infill projects or are contem- Kephart says, “location is really the community or the plating it, consider the following: network of neighborhoods that have what [people] real- ● Incorporate clean lines and modern architecture, ly need. Cities did a lousy job of preserving community using commercial materials in residential settings. These and preventing sprawl.” designs have less ornamentation, less flamboyant detail On the whole, the judges noted that people choose and more simple, clean detailing. where they live first by the community and then by the ● Devote more attention to detail in the smaller, more house, and that people now are electing to live together pricey lots. In fact, the judges felt that because the raw land in communities linked by interest rather than by age. is so expensive, it makes builders do their due diligence. One said, “birds of a feather flock together, whether ● Don’t neglect the exterior, which judges found to be they’re 60 or 23. If you are into living in the city or sub- less contemporary than the interiors. urbs, or like golf, you’re going to go wherever the thing ● Offer unusual commercial-grade materials to clients that makes you tick is going to be.” to inspire their creativity, suggests Derick. Her examples include Lumicor high-performance resin with embedded Regional Trends grasses, leaves or metal patterns for cabinet or door pan- Here’s what’s going on around the country: els, or commercial lighting and flooring materials to add The venerable Northeaststill showed a lot of applied a modern sensibility. trims, such as moldings and use of beadboard in formal spaces. “People are really responding to those materials.” The use of stone in Northeast farmhouses and historical homes, as well as on the inside was not apparent in other entries. “There was a formality that you don’t see in other markets, as with the crystal chandeliers.” In addition to the urban infills in the Southeast, the judges saw both retirement or pre-retirement second homes. “A lot of people are moving into those areas, and this reflects that.” Pierson saw more impressive, luxuri- ous projects coming out of Florida. TheMidwestis losing some of its Craftsman roots in favor for urbanized infill projects, yet the style itself was still strong nationwide. TheTexasMcMansions seemed to be fading away, one judge remarked. It was Tuscan time in the desert Southwest and California, as well as a little of the 1920s and ‘30s Spanish style. The Northwest was represented with a few luxury homes in Montana that “used a lot of trees to build,” as one judge put it. CB Jennifer Block Martin is a San Francisco-based writer whose articles have appeared in publications such as Better Homes and Gardens’ Special Interest Publications, Sunset magazine, and Women’s Day Home Remodeling and Makeovers. In the past, she was a production editor for Professional Builder. For FREE information circle 13 20 Custom Builder January 2006 www.CustomBuilderOnline.com cbx0601dif_house.qxd 1/3/2006 12:23 PM Page 26 Design Idea File: Whole House SPANISH GOLD Destination entry reveals a classic California treasure in dramatic fashion. BY ANN MATESI, CONTRIBUTING EDITOR A porte cochere sets the stage remain virtually hidden from the Design Concept for this southern home’s beautifully landscaped Inspired by the work of Wallace Neff, California custom resi- grounds. one of California’s most influential dence’s grand entrance, The home’s stucco exterior, accent- 20th-century architects, Landry withholding the view of the two- ed by cast stone details, captures the designed the home with a “formal story home’s elegant Spanish distinctive Mediterranean-inspired program” which complemented his Colonial façade until one has passed architectural style reminiscent of clients’ passion for entertaining. under its distinctive arcade and into California’s theatrical mansions of “They wanted the look of very tradi- an ultra-private central car court. the 1920s. Balustrade-lined bal- tional California architecture, but as “I love the sense of arrival that you conies, a covered loggia with a fire- the project developed, it took on get when you drive through a physi- place focal point and a Roman tile their own vision and became cal structure to reach a destination roof contribute to its charming char- uniquely personal.” that is concealed beyond it,” says acter. “What is really interesting The two-story residence features a architect Richard Landry, who about this project is the fact that grand central foyer with a sweeping designed the 8,739-square-foot, two- while it is constructed entirely of cantilevered staircase crowned by a story home. new materials,” says Landry, “it still distinctive scalloped-framed win- The drive-through entry is flanked conveys the sense of age and charm dow. Windows spanning the width on either side by separate, side-load- of a home that has been a part of its of the rear elevation offer a dramatic ing, two-car garages with doors that site for years.” panorama of distant city lights from 26 Custom Builder January 2006 www.CustomBuilderOnline.com cbx0601dif_house.qxd 1/3/2006 12:24 PM Page 27 This California home's aged patinabelies its Extra-depth walls contributeto the aesthetics of this home by creating dramatic, brand new status, enhancing its exterior shadowed reveal lines around window and doorway openings, including the stunning charm and character, says architect Richard frame and plaster scalloped surround for the foyer's transom window. Landry. Techniques included the use of multi- ple layers of color-tinted stucco, sand-blasted ly positioned over the casual living into a courtyard between the family pre-cast concrete details, and chemically pre- spaces where this is not such an and living rooms, this sheltered out- treating copper accents to remove their shine. issue.” In this case, however, the door living space includes a coffered clients had no young children living ceiling, a cast stone fireplace and the home’s hillside location. at home and wanted the immediate columned archways. French doors The floor plan has been carefully accessibility to the kitchen and infor- provide access to the loggia from arranged to maximize the view mal areas that a secondary staircase three distinct areas. offered by the site, says Landry. The provided. This location for the mas- key main-floor spaces, including the ter retreat also capitalized on the The Design/Build Team living and family rooms, library and most dramatic views offered from “One of the secrets to a successful breakfast nook are all oriented the upper level. custom project is that the architect toward the rear yard. The formal din- The master suite occupies its own must maintain a close working rela- ing room and guest suite, where out- wing on the second floor and tionship with the craftsmen who door views are not so critical, over- includes separate his-and-her bath- build the home,” says Landry, whose look the entry courtyard. rooms and dressing areas connected team coordinates weekly site visits “In our market we typically put by a domed-ceiling entry vestibule. with the construction team to check the master suite on the upper floor The home also features a private on progress and resolve questions as above the formal rooms like the liv- guest suite on the main floor. the home is built. “You can create ing room or library to minimize the The covered loggia, one of the the most wonderful sketches but it is transmission of noise,” says Landry. home’s most desirable entertaining the builder that has to be able to “The secondary bedrooms are usual- spaces, is not indoors at all. Tucked make those details look good. It is www.CustomBuilderOnline.com January 2006 Custom Builder 27