Feminized Popular Culture in the Early Twenty-First Century Elana Levine EDITED BY Cupcakes, Pinterest, and Ladyporn FEMINIST MEDIA STUDIES Edited by Carol Stabile Series Editorial Board Mary Beltrán, Department of Radio-Television-Film, University of Texas–Austin Radhika Gajjala, American Cultural Studies, Bowling Green University Mary L. Gray, Department of Communication and Culture, Indiana University; Senior Researcher, Microsoft Research Bambi Haggins, Arizona State University, Tempe Mary Beth Haralovich, University of Arizona, Tucson Heather Hendershot, Massachusett s Institute of Technology Michele Hilmes, University of Wisconsin–Madison Nina Huntemann, Suff olk University Elana Levine, University of Wisconsin–Milwaukee Robin Means-Coleman, University of Michigan Mireille Miller-Young, UC Santa Barbara Isabel Molina-Guzman, University of Illinois at Urbana-Champaign Lisa Nakamura, University of Michigan Laurie Ouellett e, Communication Studies, University of Minnesota Carrie Rentschler, McGill University Kim Sawchuk, Concordia University Leslie Steeves, University of Oregon Rebecca Wanzo, Washington University Natalie Wilson, California State San Marcos A list of books in the series appears at the end of this book. CUPCAKES, PINTEREST, and LADYPORN Feminized Popular Culture in the Early Twenty-First Century edited by ELANA LEVINE UNIVERSITY OF ILLINOIS PRESS Urbana, Chicago, and Springfi eld © 2015 by the Board of Trustees of the University of Illinois All rights reserved Manufactured in the United States of America 1 2 3 4 5 c p 5 4 3 2 1 ∞ Th is book is printed on acid-free paper. Library of Congress Cataloging-in-Publication Data Cupcakes, pinterest, and ladyporn : feminized popular culture in the early twenty-fi rst century / edited by Elana Levine. pages cm. — (Feminist media studies) Includes bibliographical references and index. isbn 978-0-252-03957-7 (cloth : alk. paper) isbn 978-0-252-08108-8 (pbk. : alk. paper) isbn 978-0-252-09766-9 (e-book) 1. Sex role. 2. Popular culture. 3. Feminism. 4. Women in popular culture. 5. Women and mass media. I. Levine, Elana, 1970– hhhqqq11007755..c86 2015 305.3—dc23 2015004609 Contents Acknowledgments vii Introduction: Feminized Popular Culture in the Early Twenty-fi rst Century 1 Elana Levine PART I: PASSIONS 1. Fift y Shades of Postfeminism: Contextualizing Readers’ Refl ections on the Erotic Romance Series 15 Melissa A. Click 2. ABC’s Scandal and Black Women’s Fandom 32 Kristen J. Warner 3. Television for All Women? Watching Lifetime’s Devious Maids 51 Jillian Báez 4. Women, Gossip, and Celebrity Online: Celebrity Gossip Blogs as Feminized Popular Culture 71 Erin A. Meyers PART II: BODIES 5. Mothers, Fathers, and the Pregnancy App Experience: Designing with Expectant Users in Mind 95 Barbara L. Ley 6. Fashioning Feminine Fandom: Fashion Blogging and the Expression of Mediated Identity 116 Kyra Hunting 7. Women’s Nail Polish Blogging and Femininity: “Th e girliest you will ever see me” 137 Michele White 8. Dance, Dance, Dance, Dance, Dance, Dance, Dance All Night! Mediated Audiences and Black Women’s Spirituality 157 Berett a E. Smith-Shomade PART III: LABORS 9. Working Girls: Th e Precariat of Chick Lit 177 Suzanne Ferriss 10. Aft er Ever Aft er: Bethenny Frankel, Self-Branding, and the “New Intimacy of Work” 196 Suzanne Leonard and Diane Negra 11. Keeping Up with the Kardashians: Fame-Work and the Production of Entrepreneurial Sisterhood 215 Alice Leppert 12. Pinning Happiness: Aff ect, Social Media, and the Work of Mothers 232 Julie Wilson and Emily Chivers Yochim 13. Sweet Sisterhood: Cupcakes as Sites of Feminized Consumption and Production 249 Elizabeth Nathanson Contributors 269 Index 273 Acknowledgments My greatest appreciation goes to this volume’s contributors, who were not only willing to share their impressive research but were prompt, responsive, and always pleasurable to work with. Th anks also to Ron Becker and Michael Z. Newman, important sounding boards for me as I developed this project, and to Rick Popp, for his engaged inquiries about its progress. Carol Stabile was such an enthusiastic supporter; I’m honored to be included in the Feminist Media Studies series she edits. I am grateful to the anonymous manuscript readers who advised the contributors and me in making this book as strong as possible. Larin McLaughlin, Dawn Durante, and Amanda Wicks were helpful and supportive in their editorial duties at the press. Th anks to all of the above for helping to make my vision of this project such an exciting reality. Cupcakes, Pinterest, and Ladyporn