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Culture, Technology and the Image Culture, Technology and the Image Techniques of Engaging with Visual Culture Edited by Jeremy Pilcher Bristol, UK / Chicago, USA First published in the UK in 2020 by Intellect, The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, UK First published in the USA in 2020 by Intellect, The University of Chicago Press, 1427 E. 60th Street, Chicago, IL 60637, USA Copyright © 2020 Intellect Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission. A catalogue record for this book is available from the British Library. Copy editor: MPS Technologies Cover designer: Aleksandra Szumlas Cover image: Michael Takeo Magruder, Encoded Presence [auto-portrait of E. Puente], still from algorithmic Flash executable, 2005. Image copyright and courtesy of the artist. Production manager: Laura Christopher Typesetting: Contentra Technologies Print ISBN: 978-1-78938-111-5 ePDF ISBN: 978-1-78938-113-9 ePUB ISBN: 978-1-78938-112-2 Printed and bound by Shortrun, UK. To find out about all our publications, please visit www.intellectbooks.com. There, you can subscribe to our e-newsletter, browse or download our current catalogue, and buy any titles that are in print. This is a peer-reviewed publication. Contents Acknowledgements vii Introduction 1 Jeremy Pilcher 1. Current research methodologies of scholars in the visual arts: Toward an emerging model in image and text retrieval for the domain 10 Catherine Larkin Part I: Data Generation 25 2. From photogrammetry to Big Data: A case study of their possibilities for digital art history 26 Pedro Luengo 3. Imaging technologies applied to questions of authorship 38 Nicholas Eastaugh Part II: Knowledge Presentation and Visualization 51 4. Time machines 52 Stephen Boyd Davis 5. Vorsprung durch Technik: Multi-display learning spaces and art-historical method 71 Brett Bligh and Katharina Lorenz Part III: Virtual Museology 87 6. Virtual museum: The concept and transformation 88 Anna Bentkowska-Kafel 7. A field guide for analyzing the curation of online social networks of arts 109 Almila Akdag Salah 8. The hyperimage: Toward a theory of expanded photography 120 Alfredo Cramerotti CULTURE, TECHNOLOGY AND THE IMAGE Conclusion: Technology | technique | transformation 134 Jeremy Pilcher Notes on contributors 138 Index 143 vi Acknowledgements A substantial debt of gratitude is owed to the organization, Computers and the History of Art (CHArt), without which this book would not have been possible. The chapters by Catherine Larkin, Stephen Boyd Davis, Brett Bligh and Katharina Lorenz, as well as those of Anna Bentkowksa-Kafel and Almila Akdag Salah are all based on papers that were first presented at conferences organised by CHArt. My thanks for the help and generosity in making it possible to bring together all of the contributions included in this publication. The imagination, foresight and inclusivity of the conferences and publications by CHArt since its inception in 1985 have been the source and inspiration for Culture, Technology and the Image: Techniques of Engaging with Visual Culture. vii Introduction Jeremy Pilcher This book engages with the impact of the pervasive spread of digital networked technologies on the way images are archived, circulated and understood. It follows on from a series by the organization Computers and the History of Art (CHArt). In 2005, Will Vaughan, one of CHArt’s founding members, identified a ‘revolution that affects all our activities and not one that simply leads to the establishment of a new discipline to set alongside others’ (2005: 2). Among developments in social media at the time was the creation of YouTube. Other events that have had wide-ranging transformative effects from around the same period were the launch of Facebook and the formation of the company, Google. Anna Bentkowska-Kafel has proposed that, from within art history, there has been a tendency to understand the impact of digital technologies as creating a distinct discipline (2015: 59). To the extent this is true it leads to the impacts of technological changes being underestimated. Discipli- nary cores are not immune from such developments. Engaging with the changes by proposing, for example, the emergence of digital art history could be seen as part of a ‘formulaic assimilation of various “new art histories” that have largely expanded the ground of existing canons and orthodoxies rather than offering substantive alternatives to the status quo’ (Preziosi 2009: 489). By contrast, the approach that inspired the inception of this volume sees technological developments, which affect the ways that images are disseminated and analyzed, as bringing about fundamental changes to the humanities that engage with the visual sphere. The core of the work gathered together in this volume was originally presented at conferences organized by CHArt to discuss the interaction between the study and practice of art and developments in information and communication technol- ogies. It has been complemented by a selection of additional invited chapters that reflect an engagement with culture in terms of that which, ‘contains an impulse toward action: it is what is “done and practiced” (Busche 2000: 70 cited in Krämer and Bredekamp 2013: 21). The focus is on the impact technologies have on the creation of knowledge and its communication through reciprocal relationships 1 CULTURE, TECHNOLOGY AND THE IMAGE between visual culture and the networked computer, as understood broadly to include a variety of interfaces (Krämer and Bredekamp 2013: 24). The growing quantity of data, including so-called ‘big’ and ‘open’ data sets, which are increas- ingly accessible on the Internet, has implications that may not simply be accounted for in terms of the quicker and more transparent transfer and presentation of infor- mation. There has been, and will continue to be, a change in the way sense is – and can be – made of the visual. As Lev Manovich has asked, with the availability of quantitative and computational techniques, ‘why should we use computers to classify cultural artifacts into a small number of categories? Why not instead use computational methods to question the categories we already have, generate new ones, or create new cultural maps that relate cultural artifacts in original ways?’ (2015: 24). The ongoing adoption of new methods and approaches is involved in opening possibilities for, and then bringing about, changes in the conditions by which knowledge comes into existence about art, images and culture. At the same time, it is clear that the rhythms of unfolding technological config- urations and disciplinary transformations are not synchronized. There are frictions that slow the adoption of new tools and the formation of different techniques in knowledge making. The methodological possibilities implied by the networked computer, such as the ability to study the large amounts of data that can now be obtained and analyzed, are not yet fully integrated into the visual humanities (Manovich 2015: 14). These types of asynchronies are illustrated by Catherine Larkin’s chapter, ‘Current research methodologies of scholars in the visual arts’, which opens this book. Larkin discusses her study on the information-seeking behavior, values and beliefs of scholars in the visual arts. She addresses questions about whether research in the visual arts has been altered by digital technologies and, if so, how? This involved Larkin examining the specifics of research practices typically generically associated with art historians such as, for example, the pref- erence of working with original works of art rather than technologically gener- ated substitutes (Lesk 2013: 13). Her study found unevenness in the utilization of information and image retrieval systems as visual arts scholars experience diffi- culties in traversing digital resources. On the basis of insights derived from using both quantitative and qualitative methods, Larkin was able to propose a model of information-seeking behaviors and processes within the discipline that may be used to understand research traditions which, with technological developments, are now in transition. In the chapter that follows, Pedro Luengo starts by observing that despite the availability of new technologies, and the potential these have for a discipline such as art history, they have not been adopted to a significant extent. In ‘From photo- grammetry to Big Data’, he describes the deployment of the techniques of light analysis, 3D modeling from photography (or photogrammetry) and the application 2

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