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Cultural Tourism in Latin America Cedla Latin America Studies General Editor Michiel Baud, Cedla Editorial Board Anthony Bebbington, University of Manchester Edward F. Fischer, Vanderbilt University Anthony L. Hall, London School of Economics and Political Science Barbara Hogenboom, Cedla Barbara Potthast, University of Cologne Eduardo Silva, University of Missouri at St. Louis Patricio Silva, Leiden University Rachel Sieder, University of London Cedla Centrum voor Studie en Documentatie van Latijns Amerika Centro de Estudios y Documentación Latinoamericanos Centro de Estudos e Documentação Latino-Americanos Centre for Latin American Research and Documentation Th e Centre for Latin American Research and Documentation (Cedla) conducts social science and history research, off ers university courses, and has a specialised library for the study of the region. Th e Centre also publishes monographs and a journal on Latin America. Keizersgracht 395-397 1016 EK Amsterdam Th e Netherlands / Países Bajos www.cedla.uva.nl VOLUME 96 Cultural Tourism in Latin America Th e Politics of Space and Imagery Edited by Michiel Baud and Annelou Ypeij LEIDEN • BOSTON 2009 Th is book is printed on acid-free paper. Library of Congress Cataloging-in-Publication Data Cultural tourism in Latin America : the politics of space and imagery / edited by Michiel Baud and Annelou Ypeij. p. cm. — (Cedla latin america studies; v. 96) Includes bibliographical references and index. ISBN 978-90-04-17640-9 (hardback : alk. paper) 1. Heritage tourism—Social aspects—Latin America. 2. Heritage tourism—Political aspects—Latin America. 3. Culture and tourism—Latin America. 4. Cultural property—Latin America— Social aspects. 5. Latin America—Cultural policy. 6. Latin America—Social conditions—21st century. I. Baud, Michiel, 1952– II. Ypeij, Johanna Louisa. III. Title. IV. Series. G155.L3C85 2009 306.4’819098—dc22 2009010951 ISSN 1572-6401 ISBN 978 90 04 17640 9 © Copyright 2009 by Koninklijke Brill NV, Leiden, Th e Netherlands. Koninklijke Brill NV incorporates the imprints Brill, Hotei Publishing, IDC Publishers, Martinus Nijhoff Publishers and VSP. All rights reserved. No part of this publication may be reproduced, translated, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from the publisher. Authorization to photocopy items for internal or personal use is granted by Koninklijke Brill NV provided that the appropriate fees are paid directly to Th e Copyright Clearance Center, 222 Rosewood Drive, Suite 910, Danvers, MA 01923, USA. Fees are subject to change. printed in the netherlands CONTENTS Acknowledgments .............................................................................. ix List of Illustrations ............................................................................. xi Chapter One Cultural Tourism in Latin America: An Introduction ............................................................................. 1 Michiel Baud and Annelou Ypeij PART ONE CULTURE AND THE PRODUCTION OF REGIONAL AND NATIONAL IDENTITIES Chapter Two Tourism, Folklore and the Emergence of Regional and National Identities ................................................. 23 Zoila S. Mendoza Chapter Th ree Th e ‘Th ree Roots’ of Panama’s Cultural Heritage: Th e Construction of Racial and National Identities in Th eme Parks .............................................................................. 45 Carla Guerrón Montero Chapter Four Th rough the Othering Gaze: Yucatecan Trova Music and ‘the Tourist’ in Yucatán, Mexico .............................. 69 Gabriela Vargas-Cetina Chapter Five ‘A Symbol of Wisdom and Love’? Counter- cultural Tourism and the Multiple Faces of María Sabina in Huautla, Oaxaca ............................................................................. 93 Ben Feinberg vi contents PART TWO LOCAL LIVELIHOODS AND TOURIST ENCOUNTERS Chapter Six Sacamefotos and Tejedoras: Frontstage Performance and Backstage Meaning in a Peruvian Context ............................................................................................ 117 Beatrice Simon Chapter Seven Tourism, the State and the Marketing of Traditional Andean Artesanías: Problematic Encounters, Pitfalls, and Competing Interests ................................................ 141 Lynn A. Meisch Chapter Eight Dishing up the City: Tourism and Street Vendors in Cuzco .......................................................................... 161 Griet Steel Chapter Nine Caught Between Nature and Culture: Making a Living within the World Heritage Site of Machu Picchu, Peru .................................................................................................. 177 Keely B. Maxwell and Annelou Ypeij PART THREE POLITICS OF HERITAGE TOURISM Chapter Ten Trivializing Culture, Social Confl ict and Heritage Tourism in Quito .......................................................... 199 Alan Middleton Chapter Eleven Contesting Heritage in Antigua, Guatemala ....................................................................................... 217 Walter E. Little Chapter Twelve Hacienda Hotels and Other Ironies of Luxury in Yucatán, Mexico .......................................................... 245 Lisa Breglia contents vii Chapter Th irteen Heritage and Indigeneity: Transformations in the Politics of Tourism ............................................................. 263 Quetzil E. Castañeda Bibliography ........................................................................................ 297 List of Contributors ........................................................................... 317 Index .................................................................................................... 321 ACKNOWLEDGMENTS In June 2007, the Centre for Latin American Research and Documen- tation (Cedla) in Amsterdam organized an international conference on cultural tourism entitled Indigenous Culture, Heritage and Tourism in Latin America. Between Globalization and Local Development. Th is conference was organized in the framework of Cedla’s multidisciplinary research programme Incatourism in the Andean Highlands: Prospects and Ambivalences of the Idea of Sustainable Tourism (Bolivia, Peru) that ran from September 2003 to September 2007 and was fi nanced by WOTRO Science for Development. Th is programme aimed at analysing the linkages between tourism and globalization with a regional focus on the Peruvian and Bolivian Andes. It especially tried to understand the local responses to the increasing number of tourists that visit the region and the implications of tourism for sustainable development. In the framework of this programme several conferences and seminars have been organized, both in the region and in the Netherlands. Th e June 2007 conference on cultural tourism was the symbolic closure of the research programme. Its focus was on the Andean Highlands and Central America and it brought together European, Latin American and North American scholars with a long research experience in the fi eld of cultural tourism. Th ese scholars were invited to present their empirical research on the management of cultural heritages sites, discourses of identity, nation and belonging and development possibilities of cultural tourism. Th e present volume is the direct result of the conference. Th is book is the product of a collective eff ort, and without the hard work of many it would not have been possible to publish it. We espe- cially wish to express our gratitude to the participants of the conference for their inspiring work and insights. Th e research staff of Cedla have provided many ideas and suggestions that have substantially improved the research programme and this book. We thank Jolanda van den Boom and Patricia Dekker for their skills and support during the organization of the conference. We are grateful to Ted Fisher for his constructive and wise comments on an earlier version of the manuscript. Kathleen Willingham generously helped us with the defi nitive manuscript. Finally, we are grateful to WOTRO Science for Development for the fi nancial x acknowledgments support that enabled us to develop, execute and successfully conclude the research programme on cultural tourism. To all of the people who col- laborated, we say: We hope that this book fulfi ls your expectations! Michiel Baud and Annelou Ypeij

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