C CULTURAL HERITAGE AND TOURISM: POTENTIAL, IMPACT, PARTNERSHIP AND GOVERNANCE The presentations on the III Baltic Sea Region Cultural Heritage Forum 25–27 September in Vilnius, Lithuania Edited by Marianne Lehtimäki Monitoring Group on Cultural Heritage in the Baltic Sea States and Department of Cultural Heritage under Ministry of Culture, Lithuania Published with support of the Department of Cultural Heritage under Ministry of Culture of Lithuania Editor Marianne Lehtimäki Adviser and co-ordinator Alfredas Jomantas © Department of Cultural Heritage under Ministry of Culture, Lithuania 2008 Published by Versus Aureus Design by Saulius Bajorinas Printed by “Aušra” CONTENT INTRODUCTION Cultural heritage and tourism in the Baltic Sea States – Why to read this book 9 Alfredas Jomantas, Lithuania and Marianne Lehtimäki, Finland Cultural heritage in Lithuania: Potential for local and territorial initiatives 13 Irena Vaišvilaitė, Lithuania Cultural tourism – An experience of place and time 16 Helena Edgren, Finland POTENTIAL The experiences of cultural tourism 18 Mike Robinson Cultural heritage as an engine for local development 26 Torunn Herje, Norway Literature tourism linked to intangible cultural heritage 29 Anja Praesto, Sweden Production of local pride and national networks 32 Anton Pärn, Estonia First World War field fortifications as a cultural tourism object 37 Dagnis Dedumietis, Latvia Traditional turf buildings and historic landscapes: the core of cultural tourism in rural Iceland 39 Magnus Skulason, Iceland Archaeology visualised – The Viking houses and a reconstructed jetty in Hedeby 42 Sven Kalmring, Schleswig-Holstein, Germany Underwater attractions – The Kronprins Gustav Adolf Underwater Park 44 Sallamari Tikkanen, Finland Potentials of marine wreck tourism 47 Iwona Pomian, Poland Protection, management and use of underwater heritage in the Baltic Sea region 49 Björn Varenius, Sweden IMPACT How do tourists consume heritage places? 52 Gregory Ashworth The economics of built heritage 59 Terje M. Nypan, Norway Tourism: chances and threats to urban heritage The case of Kraków 62 Monika A. Murzyn, Poland Combining old and new – Tourism and recreation in Ribe 67 Michael Lauenborg, Denmark PARTNERSHIP Cultural heritage and tourism – friends or foes? 71 Dag Myklebust, Norway Network of Scandinavian Islands 79 Thomas Hjelm, Sweden Garden dreams – Historic parks in Saxony-Anhalt 81 Christa Ringkamp, Germany Sharing excellence over borders 84 Anne Parikka, Finland Cultural Routes as a frame for implementing joint sustainable trans-border cultural tourism offers 87 Michel Thomas-Penette GOVERNANCE Relations between heritage and entrepreneurs 89 Torkel Molin, Sweden Preservation through utilisation 96 Grete Horntvedt, Norway Dead sites versus narratives: Looking for intermediates for urban spaces in Klaipėda 98 Liutauras Kraniauskas, Lithuania Making lighthouses accessible to tourists 104 Fryderyk Tomala, Poland Challenges using historic ships as a resource in the development of tourism 108 Ole Vistrup, Denmark Private public partnership in the Grönsöö Castle 114 Jacob von Ehrenheim, Sweden REUSE Of HISTORIC bUILDINGS The significance of traditional materials and skills 118 Hans Sandström, Sweden NGO as an accomplisher of revitalization of a manor house 122 Pekka Kärki, Finland Managing the building preservation process 124 Ilmars Dirveiks, Latvia Green heritage as a part of authenticity – Gardens and parks at the Barony Rosendal 126 Kjell Andresen, Norway Accessibility is a process! 128 Elisa Heikkilä, Finland CONCLUSIONS Recommendations for cultural heritage and tourism for the Baltic Sea States agreed by the III Baltic Sea Region Cultural Heritage Forum 2007 132 Communicating heritage 134 Marianne Lehtimäki A dozen useful principles of how to start a cultural heritage itinerary 136 Georges Calteux Lessons learned 137 Alfredas Jomantas and Marianne Lehtimäki APPENDIX List of references 141 Acknowledgements to the authors and contributors 146