CRUISE - Ashcroft & Associates

146 Pages·2011·9.85 MB·English

CRUISE
Spring 2011
LEAD STORY
PR is a local imperative for destinations
CARNIVAL CORPORATION
Cost of compliance
PORTS
Under pressure to justify terminal investments
JAPAN
Will Costa move prompt breakthrough?
DESTINATIONS
Do ports care about retailers making money?
GUEVARA
Rebuilding confidence in Mexico
DUNDAS
Strategy for Caribbean taking shape
COLD IRONING
Hurdles abound
AWARDS
Results of the 2010 ports and destinations survey
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PR is a local imperative for destinations
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Cost of compliance
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Under pressure to justify terminal investments
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Will Costa move prompt breakthrough?
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Do ports care about retailers making money?
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Rebuilding confidence in Mexico
(cid:39)(cid:56)(cid:49)(cid:39)(cid:36)(cid:54)
Strategy for Caribbean taking shape
(cid:38)(cid:50)(cid:47)(cid:39)(cid:3)(cid:44)(cid:53)(cid:50)(cid:49)(cid:44)(cid:49)(cid:42)
Hurdles abound
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Results of the 2010 ports and destinations survey
Untitled-6 1 5/3/07 19:28:47
3
Foreword
Dream World Cruise Destinations Spring 2011
Foreword
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Spring 2011
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Innovation has been at the heart of the cruise industry’s development from its
earliest beginnings, though it has often been innovation by communities as much
as by individuals. Today, for instance, the industry’s leaders rely not only on their
own ingenuity to move their brands to the next level, but also on the creativity of
a small army of suppliers striving to deliver their own share of the ‘wow factor’
LEAD STORY
PR is a local imperative for destinations onboard ship.
CARNIVAL CORPORATION
Cost of compliance Over the years, brand differentiation has generally grown out of those strikingly
PORTS
Under pressure to justify terminal investments
JAPAN visual elements of the cruise experience which attract the attention of passengers
Will Costa move prompt breakthrough?
DESTINATIONS and industry analysts alike. That is no longer the case, or at least not to the same
Do ports care about retailers making money?
GUEVARA
Rebuilding confidence in Mexico degree. Regulation has begun to play an increasing part in vessel design with
DUNDAS
Strategy for Caribbean taking shape less-visible innovations, which address new regulatory challenges, now coming to
COLD IRONING
Hurdles abound
the fore.
AWARDS
Results of the 2010 ports and destinations survey
Times have certainly changed since that day 18 years ago when the first issue
COVER IMAGE: ‘Atlas’ Sculpture by Lee Lawrie of a magazine named Dream World Cruise Destinations was published. Back
outside the Rockefeller Center, New York City then, its content was designed to provide port and destination data for cruise line
The publishers of Dream World Cruise planners. Of course it did not stay in that particular box for long. Gradually its
Destinations, Ashcroft & Associates Ltd, would like coverage evolved to include wider themes and more diverse topics; as it matured
to express their sincere thanks and gratitude to
it became a very different magazine, with a broader view of the cruise industry.
the many organisations that have helped in the
production of the magazine by supplying articles, Thankfully, cruise line executives and port directors have responded warmly to
reports, facts and figures, information, pictures or this evolution, providing welcome confirmation that, as the industry has developed
provided help in other ways.
into a sophisticated and economically robust segment of the global economy, the
We have made every effort to ensure the
magazine has managed to keep pace.
accuracy of the information but changes occur
incessantly. Readers are advised to check Now we are ready for another leap forward: a change of name that reflects
that any material facts are still current with the the magazine’s content today, across an industry with changing concerns. Starting
responsible authorities.
with the September issue, the magazine will be titled Cruise Insight: a name
For information about the newly-named Cruise
suggesting the complexity of this industry, alongside our desire to provide cogent,
Insight please email:
[email protected] informed analysis which keeps track of developments and occasionally, with a
or tel:[phone] little luck, even anticipates them.
The newly-named Cruise Insight is available Cruise ports and destinations will remain at the core of the magazine’s content,
annually for £39 (inc. postage). The contents of and we will continue to include articles on lighter topics if the ideas merit inclusion.
this publication are protected by copyright.
We will also address issues of pressing concern in depth, while reporting on the
All rights reserved. ISSN 1351-640X.
innovations which, more than ever, will drive the industry’s future development. And
PUBLISHER & EDITOR
Chris Ashcroft we will do our best to get the balance right. Furthermore we will strive to ensure
ASSOCIATE EDITORS the big issues are covered in an informed, incisive and entertaining way, and so
Tony Peisley even the experts among you are surprised from time to time.
Maria Harding
We look forward to seeing you in six months for the newly-named Cruise Insight.
CONTRIBUTORS
Susan Parker
John McLaughlin
Gilly Ashcroft
DESIGN & PRODUCTION
RayHeathDesign.com
OFFICE MANAGER
Lucy Leach
Chris Ashcroft,
PRINTED BY
Wyndham Grange Publisher & Editor
Published by Ashcroft & Associates Ltd
PO Box 57940,
London W4 5RD, United Kingdom
www.ashcroftandassociates.com
Untitled-5 1 05/03/2010 11:42
5
Contents
Dream World Cruise Destinations Spring 2011
24 Public relations is a local imperative for cruise destinations
35 The cost of compliance 72 Abu Dhabi gears up for homeporting 85 Hurdles abound for cold ironging
3 Foreword AIRLIFT PORT INVESTMENT
By Chris Ashcroft
45 Airlift anxiety boosts pre-cruise 82 Ports under pressure to justify
land packages terminal investments
MUSEUM HIGHLIGHT
By Maria Harding By Tony Peisley
10 Artist’s passion leads to a truly
unique museum SHORE EXCURSIONS COLD IRONING
By Gilly Ashcroft
49 The importance of shorex variety 85 Hurdles abound for cold ironing
and revenue By John McLaughlin
MAKING A SPLASH
By Susan Parker
14 Making a Splash WORLD CRUISES
News, views and comments SINGAPORE REPORT
90 Can off beat ports benefit from
63 Iswaran backs cruise growth with boom in world cruises?
LEAD STORY
new berth capacity By Maria Harding
24 Public Relations is a local By Susan Parker
imperative for cruise destinations REGIONAL REPORTS
By Tony Peisley MIDDLE EAST
95 Cruise tourism outstrips other
72 Abu Dhabi gears up for sectors in Mediterranean
EXECUTIVE INTERVIEW
homeporting
104 Why should a port care whether
35 The cost of compliance
local retailers make any money
By Tony Peisley FRANCE REPORT
out of visiting cruise passengers?
55 Can brands with tradition attract 75 Red tape threatens French By Tony Peisley
new cruisers? cruising breakthrough
142 Australasia delivers more good
By Maria Harding By Tony Peisley
economic news
66 New tourism secretary begins to
rebuild confidence in Mexico
By Tony Peisley

7
Contents
Dream World Cruise Destinations Spring 2011
101 Port welcome: Making the most of cruise visitors
120 South Africa at the cruising crossroads 136 Rock events sell cruises 138 Alaska down – but far from out
PORT WELCOME SOUTH AFRICA REPORT GROUP CHARTERS
100 Port welcome: Making the most 120 South Africa at the cruising 136 Rock events sell cruises
of cruise visitors crossroads By Maria Harding
Tony Peisley reports from Cunard By Tony Peisley
Line’s Queen Victoria ALASKA REPORT
JAPAN REPORT
138 Alaska down – but far from out
CARIBBEAN
124 Costa move to prompt Japanese By Tony Peisley
108 Dundas strategy for the Caribbean breakthrough?
takes shape By Tony Peisley DON’T GET ME STARTED
By John McLaughlin
144 The Misinformation
RIVER CRUISING
110 Falmouth – raising the bar for Superhighway?
cruise port development in the 129 Is river cruising taking business By Tony Peisley
Caribbean from ocean cruises?
By Susan Parker By Maria Harding
AWARDS MARKETING
115 Dream World Cruise Destinations 132 Can cruise ships become the
2010 AWARDS stars of the silver screen?
By Maria Harding
For copies of current and previous articles or more information go to www.ashcroftandassociates.com
Hal ifax
Nova Scotia, Canada