Cross-national and cross-cultural issues in food marketing

114 Pages·1999·2.405 MB·English

by  Erdener Kaynak

Cross-National
and Cross-Cultural Issues
in Food Marketing
Cross-National and Cross-Cultural Issues in Food Marketing has
been co-published simultaneously as Journal of International Food
& Agribusiness Marketing, Volume 10, Number 4 1999.
The Journal of International Food & Agribusiness Marketing Monographic
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Cross-National and Cross-Cultural Issues in Food Marketing, edited by Erdener Kaynak, PhD, DSc
(Vol. 10, No. 4, 1999). “A meticulously researched book that will help both food marketers and
public-policy decisoti makers better understanding the issues that affect food marketing and
distribution in countries of different levels of development. ’ ’ (Dana Nicoleta-Lascu, PhD, Associate
Professor of Marketing, Department of Marketing, E. C. Robins School of Business, University of
Richmond, Richmond, Virginia)
Food and Agribusiness Marketing in Europe, edited by Matthew Meulenberg, PhD (Vol. 5, No, 3/4,
1994). “Presents a wealth of information and material for conceptual and comparative analysis . . .
Represents the state of the art in the study of food and agribusiness in the EU." (The European
Review of Agricultural Economics)
Cross-National
and Cross-Cultural Issues
in Food Marketing
Erdener Kaynak, PhD, DSc
Editor
Cross-National and Cross-Cultural Issues in Food Marketing has
been co-published simultaneously as Journal of International
Food & Agribusiness Marketing, Volume 10, Number 4 1999.
First Published by
The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580
Transferred to Digital Printing 2009 by Routledge
270 Madison Ave, New York NY 10016
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Cross-National and Cross-Cultural Issues in Food Marketing has been
co-published simultaneously as Journal of International Food & Agri­
business Marketing™, Volume 10, Number 4 1999.
© 1999 by The Haworth Press, Inc. All rights reserved. No part of this work may be reproduced or
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the publisher. Reprint - 2007
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Cover design by Thomas J. Mayshock Jr.
Library of Congress Cataloging-in-Publication Data
Cross-national and cross-cultural issues in food marketing/Erdener Kaynak, editor,
p. cm.
“Cross-national and cross cultural issues in food marketing has been co-published simulta­
neously as Journal of international food & agribusiness marketing, volume 10, number 4, 1999.”
Includes bibliographical references and index.
ISBN 0-7890-0963-3 (alk. paper)-ISBN 0-7890-0981-1 (alk. paper)
1. Food-Marketing-Cross-cultural studies. 2. Farm produce-Marketing-Cross-cultural stud­
ies. 3. Export markeling-Cross-cultural studies. I. Kaynak, Erdener.
HD9000.5 .C735 2000
380.1 '456413-dc21 99-087756
Publisher’s Note
The publisher has gone to great lengths to ensure the quality of this reprint
but points out that some imperfections in the original may be apparent.
INDEXING & ABSTRACTING
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• AGRICOLA Database
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sciences; covers both business & life science periodicals in such
areas as pharmacology, health care, biotechnology, foods &
beverages, etc.
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for the UK higher education community <URL:http:llbubl.ac.uk>
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Economics (comprehensive & descriptive bibliographic listing
with editorial criteria and publication production
data for selected business & economics journals)
• CNPIEC Reference Guide: Chinese National Directory of Foreign
Periodicals
• Food and Nutrition Information Center
• Food Institute Report “Abstracts Section ”
• Food Intelligence on Compact Disc (covers the food industry,
including journals in business, foodservice management,
aquaculture, biochemistry, food preparation, irradiation,
microbiology, nutrition and toxicology)
• Food Market A bstracts
• Food Science and Technology Abstracts (FSTA), Scanned,
abstracted and indexed by the International Food Information
Service (IFIS) for inclusion in Food Science and Technology
Abstracts (FSTA)
(continued)
• Foods Adlibra
• IBZ International Bibliography of Periodical Literature
• Referativnyi Zhurnal (Abstracts Journal of the All-Russian
Institute of Scientific and Technical Information)
• Violence and Abuse Abstracts: A Review of Current Literature on
Interpersonal Violence (VAA)
• World Agricultural Economics & Rural Sociology Abstracts,
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searching
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Cross-National and Cross-Cultural Issues
in Food Marketing
CONTENTS
Cross-National and Cross-Cultural Issues in Food Marketing:
Past, Present and Future 1
Erdener Kaynak
An Analysis of the Linkage Between Agricultural Exports
and Economic Growth in Pakistan 13
Shida Rastegari Henneberry
Muhammed E. Khan
Ethnic Niche Markets for Fresh Canadian Pork
in the United States Pacific Northwest 31
Peter Kuperis
Michel Vincent
James Unterschultz
Michele Veeman
Quality Policy and Consumer Behavior:
The Case of Beef in Spain 47
J. Briz
M. Mahlau
E. Gutierrez
Current Status and Competitiveness of U.S. Poultry Exports 63
Kristin Michel
Conrado M. Gempesaw II
Courtney S. Biery
Pan-European Food Market Segmentation:
An Application to the Yoghurt Market in the EU 77
Carlotta Valli
Rupert J. Loader
W. Bruce Traill
Index 101
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ABOUT THE EDITOR
Erdener Kaynak, PhD, is presently a Professor of Marketing and Chair of
Marketing Program at the School of Business Administration of The Pennsyl­
vania State University at Harrisburg. During 1985-1986 academic year, he
was a Visiting Professor of Marketing and International Business at The Chi­
nese University of Hong Kong. For the first half of 1992-1993 academic year,
he served as a Visiting Professor of International Marketing at Helsinki School
of Economics and Business Administration in Helsinki, Finland and for the
second half, he was a Visiting Professor of Marketing at Norwegian School of
Management, Oslo, Norway. He also served as Visiting Professor of Market­
ing at Bilkent University in Ankara, Turkey during the summers of 1989 and
1991 as well as serving as Visiting Professor of Marketing at University of Ha­
waii at Manoa; Curtin University of Technology, Perth, Australia; Odense
University and The University of Aalborg, Denmark; Fukuoka University, Ja­
pan; City University of Hong Kong, Hong Kong; University of Macau, Ma­
cau; Bishkek International School of Business and Management, Kyrgyz Re­
public.
Dr. Kaynak holds a B.Econ (Hons.) degree from The University of Istanbul,
an M.A. in Marketing from the University of Lancaster, a Ph.D. in Marketing
Management from Cranfield University (formerly The Cranfield Institute of
Technology) and an honorary D.Sc degree in Business Administration from
Turku School of Economics and Business Administration in Finland. So far, he
has taught at Hacettepe University in Ankara, Turkey, Acadia University in
Wolfville and Mount Saint Vincent University, Halifax, Nova Scotia, Canada.
He also served as Chairman of the Department of Business Administration at
Mount Saint Vincent University for a period of six years and Assistant Director
for Research and Planning at the School of Business Administration of The
Pennsylvania State University at Harrisburg for two years. Furthermore, he
has conducted post-doctoral research studies at Michigan State University,
East Lansing, Michigan, U.S.A.; The Universities of Lund and Uppsala, Swe­
den; The University of Stirling, Scotland; The University of Stellenbosch,
Stellenbosch, South Africa; and The Helsinki School of Economics and Busi­
ness Administration, Helsinki, Finland.
Dr. Kaynak has lectured widely in diverse areas of marketing and interna­
tional business and has held executive training programs and trained business
persons and government officials in five continents at over thirty countries of
Europe, North and Latin America, Africa, The Middle East, The Far East in­
cluding The People’s Republic of China and Australia. He is the founder and