Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

306 Pages·2011·1.8 MB·English

by  Peter Fisk

Table of Contents

Praise
Title Page
Copyright Page
Future back

CHAPTER 1 - Leonardo da Vinci
Talent 1: Relentless curiosity
Talent 2: Seeing more
Talent 3: Thinking bigger
Talent 4: Making connections
Talent 5: Embracing paradox
Talent 6: Courageous action
Talent 7: Enlightened mind
CHAPTER 2 - Time and space … exploring the future world
Future possibilities
Spacetime
Whitespace
Virgin Galactic … spaceships and stardust
CHAPTER 3 - Creative minds … new thinking for the new world
Shigeru Miyamoto … the ultimate game designer
CHAPTER 4 - World changing … seismic shifts that are transforming markets
West to East
Big to small
Mass to niche
Business to customer
Volume to value
Aravind Eye Care … bringing a new vision to India
CHAPTER 5 - Whitespaces … women, water and 50 billion devices
Whitespace 1: Women and boomers
Whitespace 2: Cities and communities
Whitespace 3: Individuality and identity
Whitespace 4: Carbon and water
Whitespace 5: Networks and Web 3.0
Whitespace 6: GRIN and 50 billion devices
Whitespace 7: Authenticity, meaning and happiness
Pixar … from Snow White to The Incredibles
CHAPTER 6 - Future back … start with the impossible, then work out how
Timelines and wildcards
Possible and plausible
Muhammad Yunus … Nobel prize-winning social entrepreneur
CHAPTER 7 - Creativity … the extraordinary power of ideas
New ideas
Fusion
Donna Karan … creative elegance in a chaotic world
CHAPTER 8 - Design … the fusion of function and form
Samsung … innovative design, inspired by the Tae Kuk
CHAPTER 9 - Innovation … making life better for people
‘Nova’ means newness
Most new ideas fail
opening up and closing down
Degrees of innovation
The world’s most innovative companies
James Dyson … ‘dual cyclone’ inspired by running up sand dunes
CHAPTER 10 - Creative genius … welcome to ‘the Genius Lab’
Inspiration and perspiration
Welcome to ‘the Genius Lab’
Phase 1: The ideas factory
Phase 2: The design studio
Phase 3: The impact zone
Steve Jobs … the reality distortion field
The ideas factory
CHAPTER 11 - Getting started … the fuzzy front-end of innovation
Fuzziness
Problem-solving
Napkin diagrams
Philippe Starck … enfant terrible of design
CHAPTER 12 - Seeing things differently … ideas, imagination and intuition
Imagination
Getting out there
Tim Berners-Lee … weaving the World Wide Web
CHAPTER 13 - Patterns and paradoxes … making sense of uncertain futures
Pattern recognition
Paradoxes
Futurology
The futurists
Honda ASIMO … bringing the future to life
CHAPTER 14 - Future scenarios … building visions of alternative futures
Scenario planning
Step 1: Future drivers
Step 2: Making connections
Step 3: Clustering themes
Step 4: Emerging scenarios
Step 5: Interpreting scenarios
Step 6: Better planning
Burt Rutan … rocket scientist to the stars
CHAPTER 15 - Deep diving … immersing yourself in the customer world
Intuition
Immersion
The dive
Discovering new spaces
Ratan Tata … making life better for scooter riders
CHAPTER 16 - Crowdsourcing … harnessing the power of people
Getting crowds to work for you
Ten red balloons
Threadless … crowdsourced T-shirts, nude no more
CHAPTER 17 - Extremes and parallels … learning from border crossers
Paul Smith … classic tailoring with a distinctive twist
CHAPTER 18 - Rule-breakers … embracing discontinuity and disruption
Damian Hirst … the shark, the sheep and the skull
CHAPTER 19 - Ideation … igniting the power of creativity
Types of creativity
Idea generation
IDEO … where enlightened teams beat the lone genius
CHAPTER 20
The design studio

CHAPTER 21 - Design thinking … mindset for a creative business
Jonathan Ive … the real iMan of Apple
CHAPTER 22 - Context reframing … finding the bigger idea
Banksy … when graffiti becomes a work of art
CHAPTER 23 - Co-creation … designing with customer ‘ubuntu’
Procter & Gamble … from product push to customer pull
CHAPTER 24 - Creative partners … collaboration, the spirit of Koinonia
Open innovation
Ideas exchanges
Disney … the enduring magic of a mouse called Mickey
CHAPTER 25 - Experimentation … prototypes, simulations, let’s just try it!
El Bulli … gastronomic creativity from the world’s best restaurant
CHAPTER 26 - Concept fusions … building molecular solutions
Anish Kapoor … cloud gates, sky mirrors and fishnet tights
CHAPTER 27 - Simplicity
John Maeda … the digital artist in search of simple ideas
CHAPTER 28 - Experience design … doing more for people
Guggenheim Bilbao … architecture that re-energizes a wasteland
CHAPTER 29 - Evaluating concepts … deciding what to do
Alessi … bird kettles and funky tableware
CHAPTER 30
The impact zone

CHAPTER 31 - Launch pads … accelerating new ideas to market
Gü … launching ‘lüvly pots of güdness’
CHAPTER 32 - Creative scripts … selling ideas, telling stories
Wieden and Kennedy … just doing it for Nike and the Coke side of life
CHAPTER 33 - Profit models … business models for successful innovation
Giorgio Armani … the designer who knew how to make money
CHAPTER 34 - Brand propositions … making ideas relevant and distinctive
Tesla … high performance is not everything
CHAPTER 35 - Contagious ideas … memes, viruses and all that hype
Dave Stewart … from rockstar to change agent
CHAPTER 36 - Market shaping … winning in the vortex
Leaders and followers
Overcoming the hype
Winning in the vortex
Zaha Hadid … a planet in her own inimitable orbit
CHAPTER 37 - Protecting ideas … copyright, trademarks and patents
Copyright
Trademarks
Patents
Live Nation … redefining the music experience
CHAPTER 38 - Going further … licensing and franchising brands
Licensing and franchising
Christian Audigier … the glam rock licensing machine
CHAPTER 39 - Delivering results … improving your return on ideas
Innovation metrics
Whirlpool … black in white in the whirl of innovation
CHAPTER 40
Now forward

CHAPTER 41 - Creative leaders … recreating the Medici effect
Why? Why not? What if?
The little black book
Medici connections
Even if you fail 10,000 times …
Creative connections
Shanghai Tang … a fusion of oriental glamour and contemporary fashion
CHAPTER 42 - Innovation strategy … ideas that drive profitable growth
Lego … innovation is much more than creative play
CHAPTER 43 - Creative culture … working with hotspots and happiness
Creative workstyles
Ferrari … recreating the spirit of Enzo in Maranello
CHAPTER 44 - Innovative processes … from NASA to networked innovation
Rocket ships
Stage gates
Innovation 2.0
3M … getting sticky at the innovation company
CHAPTER 45 - Creative people … visionaries, border crossers and game-changers
Team roles
Personality types
Creative styles
Cai Guo-Qiang … gunpowder artist to the olympic Games
CHAPTER 46 - Innovation ventures … finding faster ways to market
Ventures
Incubators
Reid Hoffman … the most linked-in man in Silicon Valley
CHAPTER 47 - Creative networks … the creativity of places and partners
From Lemon orchards to Bangalore
Innovative nations
IBM … InnovationJams for a smarter planet
CHAPTER 48 - Managing innovation … managing people, projects and portfolios
Innovation teams
Google … creativity lives at the Googleplex
CHAPTER 49 - Game changing … creative revolutions and X Prizes
The new game-changers
The power of prizes
Niklas Zennström … the relentless entrepreneur and game-changer
CHAPTER 50 - Now forward … finding your edge
Stay crazy
The one
The ones
APPENDIX 1 - Creative resources
APPENDIX 2 - About the book
Index
Praise for Peter Fisk

‘Peter makes you see the world, and your business in a new way. I really like what he
has to say. Enjoy every minute of it.’

Mariano Dima, Senior VP, Marketing and Product Solutions, Visa Europe

‘In this latest book in the Genius series, Peter again makes a host of different views
accessible and actionable for all. With an eclectic mix of mini cases from business and
the arts, Creative Genius stimulates us to think about options and opportunities in many
new and different ways.’

Tim Jones, Programme Director, Future Agenda

‘An excellent bringing together of our business challenges that left [us] energised and
inspired.’

Peter Thomas, Marketing Director, Accenture

‘Peter challenged our thinking, focused on our biggest issues, and left us inspired.”

Jeff Busch, VP Strategic Communications, Meeting Professionals International (MPI)

‘Thanks to Peter we now have a different view of our world. We have now learnt to see
our business from the outside in, like customers do, and with many new opportunities
too.’

Erdal Karamacan, CEO, Eczacibasi Group (Istanbul)

‘A glimpse of an exciting new world, where people and technology come together in
new ways, and where there are threats and opportunities for all of us.’

Anne Rodven, Event Director, Visit Oslo

‘Peter told an incredibly provocative and compelling story of the new business world,
and gave our delegates the inspiration and signposts to think and act differently.’

Steve Gilroy, CEO Vistage International (UK)

Marketing Genius by Peter Fisk

‘A fantastic book, full of relevant learning. The mass market is dead. The consumer is
boss. Imagination, intuition and inspiration reign. Geniuses wanted.’

Kevin Roberts, Worldwide CEO Saatchi & Saatchi and author of Lovemarks
Business Genius by Peter Fisk

‘I loved this book, it is jam-packed with energy, ideas and inspiration … you will find
something of real value here.’

Employer Brand Forum

Customer Genius by Peter Fisk

‘Wow! 50 great stories of how companies have really got to grips with customers, and
30 very practical tools for doing it yourself. Great book.’

Amazon.co.uk reviewer