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Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success PDF

168 Pages·2014·6.15 MB·English
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Advance Praise for Cracking the Creativity Code “Who has not fantasized about inventing a world-changing technology and becoming overnight a star like Steve Jobs, or Bill Gates? Ruttenberg and Maital’s new book Cracking the Creativity Code delightfully shows that the talent of creativity can be mastered and developed and is not a privilege for just a few lucky ones. One just has to take the ‘Elevator’ and follow Zi-Zo-Zi, the angel of creativity and the authors’ instructions in order to develop and train the ‘creativity muscles’. I enthusiastically recommend this book to all who would like to learn about the talent of creativity and how to master it.” —Professor Peretz Lavie President, Technion–Israel Institute of Technology “After you read this fun book and discover the power of your creative mind, you will buy more copies as gifts for your friends.” —Professor Dan Shechtman Nobel Laureate in Chemistry, 2011 “Imagination is caged within everyone of us. This book gives us simple tools to unlock it and innovate.” —David (Dadi) Perlmutter Former Executive Vice-President, Intel Corp “Competitive intensity is forcing every business to look at—what to change, what to change to, and how to change? The winning answers, obviously, depends on the level of creativity in a given organization. This book, with the simple yet powerful principle of Zi-Zo-Zi, coupled with many inspiring stories and many interesting exercises is a great read in helping businesses to democratize creativity, a critical ingredient required to win in the market place.” —L.R. Natarajan CEO, NBD, Titan Company Limited “Today’s world demands an innovative bent of mind to succeed. With easy to follow exercises and plenty of real-world examples, Arie Ruttenberg and Shlomo Maital set the readers on a truly rewarding path that helps them unlock their creative potential.” —J.V. Ramamurthy Chief Operating Officer, HCL Infosystems “Not just another book on innovation!!! What sets this book apart is the innovative manner in which the process of creativity and innova- tion is dissected and presented. There is an art in everything we do while we sometimes fail to recognize the element of science in it. This book brings out the ‘how to’ of innovation and thus making it appealing to individuals who want to unleash their creativity as well as those who want to unleash the potential for innovation in their organization. Early on in the book, the concepts are brought out through an engaging fairy tale, making it refreshingly practical and simple.” —Thulasiraj Ravilla Executive Director, Aravind Eye Care System Cracking the Creativity Code Cracking the Creativity Code Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success Arie Ruttenberg and Shlomo Maital Copyright © Arie Ruttenberg and Shlomo Maital, 2014 All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. First published in 2014 by SAGE Response B1/I-1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044, India SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320, USA SAGE Publications Ltd 1 Oliver’s Yard, 55 City Road London EC1Y 1SP, United Kingdom SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 Published by Vivek Mehra for SAGE Publications India Pvt Ltd, typeset at 11/13pt Bembo by Diligent Typesetter, Delhi and printed at Chaman Enterprises, New Delhi. Library of Congress Cataloging-in-Publication Data Ruttenberg, Arie, 1948– Cracking the creativity code: the zoom in/zoom out/zoom in framework for creativity, fun, and success / Arie Ruttenberg and Shlomo Maital. pages cm Includes bibliographical references and index. 1. Creative ability. 2. Success. I. Maital, Shlomo. II. Title. BF408.R88 153.3'5—dc23 2014 2014022057 ISBN: 978-81-321-1968-5 (PB) The SAGE Team: Sachin Sharma, Neha Sharma, Rajib Chatterjee, and Dally Verghese All illustrations courtesy: Authors (illustrations drawn by Avi Katz). For Judith Thank you for choosing a SAGE product! If you have any comment, observation or feedback, I would like to personally hear from you. Please write to me at [email protected] —Vivek Mehra, Managing Director and CEO, SAGE Publications India Pvt Ltd, New Delhi Bulk Sales SAGE India offers special discounts for purchase of books in bulk. We also make available special imprints and excerpts from our books on demand. For orders and enquiries, write to us at Marketing Department SAGE Publications India Pvt Ltd B1/I-1, Mohan Cooperative Industrial Area Mathura Road, Post Bag 7 New Delhi 110044, India E-mail us at [email protected] Get to know more about SAGE, be invited to SAGE events, get on our mailing list. Write today to [email protected] This book is also available as an e-book. (cid:90)(cid:89) Contents CHAPTER 9: The Last Chapter: How Come Nobody Thought of That Before? 1 CHAPTER 1: Your Brain as a PC 3 CHAPTER 2: Your Imagination: The Tool That Is Beyond Our Imagination 8 CHAPTER 3: Taking the Imagination Elevator to the Land of Unlimited Possibilities 11 CHAPTER 4: Creativity in Action: Stories to Aspire and Inspire 30 CHAPTER 5: So—How in the World Do You Create? 60 CHAPTER 6: Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators 67 CHAPTER 7: What Scholars Know about Creativity: A Journey Through the Literature 102 CHAPTER 8: On Becoming Walter Mitty: The Fun of Imagining 136 Epilog: There Is Always More Than One (Right) Way… 140 Index 143 About the Authors: Arie, Shlomo, and Zi-Zo-Zi 148 vii

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Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how! This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative p
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.