Table Of Content

COYNE’S COPY MARKUP BLUEPRINT SERIES By Peter Coyne Copyright © Paradigm Press, LLC, 2020 All rights reserved. 24 23 22 21 20 1 2 3 4 5 6 7 Published by Paradigm Press, 808 St. Paul Street, Baltimore, MD CONTENT Introduction 1 Part I: How to Get the World’s Greatest Sales 4 Letters Sent Straight to You Part II: How to Know Which Promos Work 14 Part III: How to Get in the Right Frame of Mind 20 to Learn Before Your Study a Word of Copy Part IV: The Two Ways of Reading That Will Make 25 or Break Your Copy Studies Part V: The Two Methods for Marking Up a Promotion 29 Part VI: The 8 Things to Watch for In Every Promotion You Study (Kristi, I’m confident you’ll get value out of 36 this one.) Part VII: Markup Tools (These will also keep your spouse/ roommate happy!) 39 Part VIII: Az real-life example (Forrest, I’ll do my best to show you what you’re looking for here.) 47 Part IX: A forum where you can join Evaldo andI personally in marking up copy like you’ve 48 just learned. INTRODUCTION C. Saad Bouh Sakho sent an email requesting: “Would you mind sharing how you learned to break down copy? I’m trying to make it a daily habit so I can learn from the best.” He submitted it after a piece I wrote a few weeks back encouraging everyone to markup one piece of copy per day. Chuck Gibson similarly asked in our Facebook group, AgoraFinancialpp.com/DISFB, “Peter, I think this is great advice. This is probably asking too much... but, because you do this (and we should) every day, it would be fun for us to see your reading/markup process. Do you do multiple passes, a checklist, etc? Could you just turn the camera on sometime?” Forrest Evans asked: “What does this ‘mark-up’ look like? Is it a breaking down, analyzing, and reverse engineering of a promotion?” And Kristi Linebaugh posted, “Quick question: Peter Coyne email today says mark up promo everyday. I know to look for guarantees… benefits… Using the word you… testimonials… story examples… a mecha- nism… a guru… and a call to action. What else should I look for?” Awesome questions. 1 COYNE’S COPY MARKUP BLUEPRINT SERIES How about I address all of these in a free nine-part series for you guys? I call it… *drumroll*... Coyne’s Copy Markup Blueprint! Over 8 different parts, you’ll learn… • Part I: How to Get the World’s Greatest Sales Letters Sent Straight to You • Part II: How to Know Which Promos Work • Part III: How to Get in the Right Frame of Mind to Learn Before Your Study a Word of Copy (C.Saad, I’ll get to your question in this one.) • Part IV: The Two Ways of Reading That Will Make or Break Your Copy Studies • Part V: The Two Methods for Marking Up a Promotion (Chuck, I’ll address your question specifically in this one.) • Part VI: The 8 Things to Watch for In Every Promotion You Study (Kristi, I’m confident you’ll get value out of this one.) • Part VII: Markup Tools (These will also keep your spouse/roommate happy!) 2 INTRODUCTION • Part VIII: An real-life example (Forrest, I’ll do my best to show you what you’re looking for here.) • Part IX: And forum where you can join Evaldo and I personally in marking up copy like you’ve just learned. Let’s start at square one… 3 PART I: HOW TO GET THE WORLD’S GREATEST SALES LETTERS SENT STRAIGHT TO YOU The first step in marking up promotions is… …having a steady stream of promos to choose from! To that end, I have such a steady stream that I have 155,484 unread emails. For real… check it out: Every single one of them is a secret “backdoor” you can setup that lets you spy on the secrets and battle plans of the world’s most successful online businesses. 4 PART I: HOW TO GET THE WORLD’S GREATEST SALES LETTERS SENT STRAIGHT TO YOU Imagine the unfair advantage you could have as an entrepreneur if you could walk in and out of your competitors offices… listen in on their marketing discussions… or know what product they’re gearing up to launch before they actually launched it. The key is called a “seed account”. What’s a Seed Account? A seed account is an email account that you only use to sign up for different online businesses email lists. Why’s It Called a Seed Account? Because all you do is plant a seed (signing up to mailing lists with your email address) and over time, the account blooms into a gigantic money tree that’s worth more than its weight in gold. The goal is to get on as many different lists as possible — preferably all lists that use direct response marketing to sell products and services. Then, you use the account for industry intelligence and to see what your competitors are doing. Direct response marketing is one of the easiest industries to spy on your competitors. 5