Corporate Medievalism PDF
Preview Corporate Medievalism
Orignal Horn horse saved in imprints and logos. spine 18mm E FUGELSO (ed.) Editor : KARL FUGELSO CS ot u r pd oi re as t ei n M M Academia has never been immune to corporate culture, and, despite the e persistent association of medievalism with escapism, perhaps never has that de id been more obvious than at the present moment. The six essays that open the e vi e volume explore precisely how financial institutions have promoted, distorted, a v l appropriated, resisted, and repudiated post-medieval interpretations of isa ml the Middle Ages. In the second part of the book, contributors explore is m medievalism in a variety of areas, juxtaposing specific case studies with broader investigations of the discipline’s motives and methods; they include X Charles Kingsley’s racial Anglo-Saxonism, Jessie L. Weston’s Sir Gawain, X and the treatment of women in medievalist film. The book also includes a I spirited response to previous ‘Studies in Medievalism’ volumes on the topic neomedievalism. Contributors: HArry BroWn, HenrIK AuBerT, HeLen BrooKMAn, PAMeLA CLeMenTS, KeLLyAnn FITzPATrICK, JIL HAnIFAn, MICHAeL r. KIGHTLey, FeLICe LIFSHITz, LAuren S. MAyer, BrenT MoBerLey, KevIn MoBerLey, e. L. rISden, CAroL L. roBInSon, M. J. ToSWeLL, J. ruBén vALdéS MIyAreS. Studies in Medievalism an imprint of Boydell & Brewer Ltd Po Box 9, Woodbridge IP12 3dF (GB) and XXI: Corporate Medievalism 668 Mt Hope Ave, rochester ny 14620-2731 (US) www.boydellandbrewer.com Corporate Medievalism Studies in Medievalism XXI 2012 Studies in Medievalism Founded by Leslie J. Workman Previously published volumes are listed at the back of this book Corporate Medievalism Edited by Karl Fugelso Studies in Medievalism XXI 2012 Cambridge D. S. Brewer © Studies in Medievalism 2012 All rights reserved. Except as permitted under current legislation no part of this work may be photocopied, stored in a retrieval system, published, performed in public, adapted, broadcast, transmitted, recorded or reproduced in any form or by any means, without the prior permission of the copyright owner First published 2012 D. S. Brewer, Cambridge ISBN 978–1–84384–322–1 ISSN 0738–7164 D. S. Brewer is an imprint of Boydell & Brewer Ltd PO Box 9, Woodbridge, Suffolk IP12 3DF, UK and of Boydell & Brewer Inc, 668 Mt Hope Avenue, Rochester, NY 14620–2731, USA website: www.boydellandbrewer.com A CIP catalogue record for this book is available from the British Library The publisher has no responsibility for the continued existence or accuracy of URLs for external or third-party internet websites referred to in this book, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate Papers used by Boydell & Brewer Ltd are natural, recyclable products made from wood grown in sustainable forests Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY Studies in Medievalism Founding Editor Leslie J. Workman Editor Karl Fugelso Advisory Board Martin Arnold (Hull) Geraldine Barnes (Sydney) Rolf H. Bremmer, Jr. (Leiden) William Calin (Florida) A. E. Christa Canitz (New Brunswick, Canada) Philip Cardew (South Bank University, London) Elizabeth Emery (Montclair State) David Matthews (Manchester) Gwendolyn Morgan (Montana State) Ulrich Müller (Salzburg) Nils Holger Petersen (Copenhagen) Tom Shippey (Saint Louis) Clare A. Simmons (Ohio State) John Simons (Lincoln) Paul Szarmach (Western Michigan) Toshiyuki Takamiya (Keio) Jane Toswell (Western Ontario) Richard Utz (Western Michigan) Kathleen Verduin (Hope College, Michigan) Andrew Wawn (Leeds) Studies in Medievalism provides an interdisciplinary medium of exchange for scholars in all fields, including the visual and other arts, concerned with any aspect of the post-medieval idea and study of the Middle Ages and the influence, both scholarly and popular, of this study on Western society after 1500. Studies in Medievalism is published by Boydell & Brewer, Ltd., P.O. Box 9, Woodbridge, Suffolk IP12 3DF, UK; Boydell & Brewer, Inc., 668 Mt. Hope Avenue, Rochester, NY 14620, USA. Orders and inquiries about back issues should be addressed to Boydell & Brewer at the appropriate office. For a copy of the style sheet and for inquiries about Studies in Medievalism, please contact the editor, Karl Fugelso, at the Dept. of Art+Design, Art History, and Art Education, Towson University, 3103 Center for the Arts, 8000 York Rd, Towson, MD 21252–0001, USA, tel. 410–704–2805, fax 410–704–2810 ATTN: Fugelso, e-mail <[email protected]>. All submissions should be sent to him as e-mail attachments in Word. Acknowledgments The device on the title page comes from the title page of Des Knaben Wunderhorn: Alte deutsche Lieder, edited by L. Achim von Arnim and Clemens Brentano (Heidelberg and Frankfurt, 1806). The epigraph is from an unpublished paper by Lord Acton, written about 1859 and printed in Herbert Butterfield, Man on His Past (Cambridge: Cambridge University Press, 1955), 212. Studies in Medievalism Editorial Note Karl Fugelso xi I: Corporate Medievalism: Some Perspective(s) Lives of Total Dedication? Medieval and Modern M. J. Toswell 1 Corporate Identity Reincorporating the Medieval: Morality, Kevin Moberly and 11 Chivalry, and Honor in Post-Financial-Meltdown Brent Moberly Corporate Revisionism Medievalism and Representations of KellyAnn Fitzpatrick and 27 Corporate Identity Jil Hanifan Knights of the Ownership Society: Economic Harry Brown 37 Inequality and Medievalist Film A Corporate Neo-Beowulf: Ready or Not, E. L. Risden 49 Here We Come Unsettled Accounts: Corporate Culture and Lauryn S. Mayer 57 George R. R. Martin’s Fetish Medievalism II: Interpretations Historicizing Neumatic Notation: Eduardo Henrik Aubert 65 Medieval Neumes as Cultural Artifacts of Early Modern Times Hereward the Dane and the English, But Not Michael R. Kightley 89 the Saxon: Kingsley’s Racial Anglo-Saxonism From Romance to Ritual: Jessie L. Weston’s Helen Brookman 119 Gawain The Cinematic Sign of the Grail J. Rubén Valdés Miyares 145 Destructive Dominae: Women and Vengeance Felice Lifshitz 161 in Medievalist Films III. Response Neomedievalism Unplugged Pamela Clements and 191 Carol L. Robinson Notes on Contributors 207 Volume XXI 2012 Two great principles divide the world, and contend for the master, antiquity and the middle ages. These are the two civilizations that have preceded us, the two elements of which ours is composed. All political as well as religious questions reduce themselves practically to this. This is the great dualism that runs through our society. Lord Acton
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