Corporate Foresight and Strategic Decisions: Lessons from a European Bank PDF
Preview Corporate Foresight and Strategic Decisions: Lessons from a European Bank
Corporate Foresight and Strategic Decisions AlsobyMarinMarinov FOREIGN DIRECT INVESTMENT IN CENTRAL AND EASTERN EUROPE (with Svetla Marinova) EMERGINGECONOMIESANDFIRMSINTHEGLOBALCRISIS(withSvetlaMarinova) IMPACTSOFEMERGINGECONOMIESANDFIRMSONINTERNATIONALBUSINESS (withSvetlaMarinova) INTERNATIONAL BUSINESS (with Michael Czinkota, Ilkka Ronkainen, Michael Moffett andSvetlaMarinova) INTERNATIONALIZATIONINCENTRALANDEASTERNEUROPE INTERNATIONALIZATION OF EMERGING ECONOMIES AND FIRMS (with Svetla Marinova) MARKETING IN THE EMERGING MARKETS OF CENTRAL AND EASTERN EUROPE: TheBalkans MARKETINGINTHEEMERGINGMARKETSOFISLAMICCOUNTRIES MARKETINGINTHEEMERGINGMARKETSOFLATINAMERICA SUCCESSESANDCHALLENGESOFMULTINATIONALSFROMEMERGING ECONOMIES(withSvetlaMarinova) THECHANGINGNATUREOFDOINGBUSINESSINTRANSITIONECONOMIES(with SvetlaMarinova) AlsobySvetlaMarinova FOREIGN DIRECT INVESTMENT IN CENTRAL AND EASTERN EUROPE (with Marin Marinov) EMERGINGECONOMIESANDFIRMSINTHEGLOBALCRISIS(withMarinMarinov) IMPACTSOFEMERGINGECONOMIESANDFIRMSONINTERNATIONALBUSINESS (withMarinMarinov) INTERNATIONALIZATION OF EMERGING ECONOMIES AND FIRMS (with Marin Marinov) INTERNATIONAL BUSINESS (with Michael Czinkota, Ilkka Ronkainen, Michael Moffett andMarinMarinov) SUCCESSESANDCHALLENGESOFMULTINATIONALSFROMEMERGING ECONOMIES(withMarinMarinov) THECHANGINGNATUREOFDOINGBUSINESSINTRANSITIONECONOMIES(with MarinMarinov) AlsobyRehanul-Haq ALLIANCESANDCO-EVOLUTION:InsightsfromtheBankingSector INTERNATIONALBANKINGSTRATEGICALLIANCES:Reflectionson BNP/Dresdner(withJörgItschert) Corporate Foresight and Strategic Decisions Lessons from a European Bank Claudio Gomez Portaleoni Siemens,Germany Svetla Marinova AalborgUniversity,Denmark Rehan ul-Haq EmeritusLecturer,UniversityofBirmingham,UK Marin Marinov UniversityofGloucestershire,UK ©ClaudioGomezPortaleoni,SvetlaMarinova,Rehanul-Haq andMarinMarinov,2013 Softcover reprint of the hardcover 1st edition 2013 978-1-137-32696-6 Allrightsreserved.Noreproduction,copyortransmissionofthis publicationmaybemadewithoutwrittenpermission. Noportionofthispublicationmaybereproduced,copiedortransmitted savewithwrittenpermissionorinaccordancewiththeprovisionsofthe Copyright,DesignsandPatentsAct1988,orunderthetermsofanylicence permittinglimitedcopyingissuedbytheCopyrightLicensingAgency, SaffronHouse,6–10KirbyStreet,LondonEC1N8TS. Anypersonwhodoesanyunauthorizedactinrelationtothispublication maybeliabletocriminalprosecutionandcivilclaimsfordamages. Theauthorshaveassertedtheirrightstobeidentifiedastheauthorsofthis workinaccordancewiththeCopyright,DesignsandPatentsAct1988. Firstpublished2013by PALGRAVEMACMILLAN PalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited, registeredinEngland,companynumber785998,ofHoundmills,Basingstoke, HampshireRG216XS. PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC, 175FifthAvenue,NewYork,NY10010. PalgraveMacmillanistheglobalacademicimprintoftheabovecompanies andhascompaniesandrepresentativesthroughouttheworld. Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates, theUnitedKingdom,Europeandothercountries. ISBN 978-1-349-46008-3 ISBN 978-1-137-32697-3 (eBook) DOI 10.1057/9781137326973 Thisbookisprintedonpapersuitableforrecyclingandmadefromfully managedandsustainedforestsources.Logging,pulpingandmanufacturing processesareexpectedtoconformtotheenvironmentalregulationsofthe countryoforigin. AcataloguerecordforthisbookisavailablefromtheBritishLibrary. AcatalogrecordforthisbookisavailablefromtheLibraryofCongress. Wededicatethisbooktoourloving,compassionateandinspiringfamilies Claudio,Svetla,RehanandMarin Tomyparents–MariaIsabelandClaudioSr. Claudio Tomyparents,TrifonandMaria,andmychildren–VassilandDella-Maria Svetla Thankyoutomyfather,Zafar,andmother,Salmi Rehan Tomydearlylovedparents,theirancestors,myfamily Marin Contents ListofFiguresandTables xi PrefaceandAcknowledgements xvii Introduction 1 Whatistheinfluenceofmanagersonforesightprocesses? 3 Howarecorporateforesightprocessesinorganizations currentlymanifested? 4 Towhatextentdoestheouterenvironmentimpact corporateforesight? 4 Whatimpactdocorporateforesightresults haveonstrategicdecisions? 4 1 LiteratureReview 6 Strategicmanagementresearch 6 Definitionofstrategyinstrategicmanagementresearch 6 Perspectivesonstrategyandstrategymanagementresearch 7 Locationofcorporateforesightresearchwithinstrategic processresearch 10 Corporateforesight 13 Conceptualizationanddevelopmentoffuturesstudies 13 Fromforecastingtoforesight 14 Individualandmanagerialforesight 16 Corporateforesight–Thephenomenonunderinvestigation 23 Functionalandprocessualperspectivesoncorporateforesight 37 Manifestationsofforesightactivitiesincorporations 47 Corporateforesighttoolsandmethods 52 Corporateforesightandtheenvironment–acontextual perspective 57 Definitionandconceptualizationoftheenvironment 58 Environmentalinfluencesonorganizationalreality 59 Contextuallevelofforesight 63 Strategicdecision-making 65 Definitionofjudgement 66 Definitionanddelineationofdecisionanddecision-making 68 Definitionanddelineationofstrategicdecision-making 70 Theoreticalperspectivesonstrategicdecision-making 70 vii viii Contents Informationperspectiveonuncertaintyandstrategic decision-making 75 2 ConceptualFrameworkandTheoreticalConsiderations 84 Introduction 84 Managerialperspectiveoncorporateforesight 85 Organizationalperspectiveoncorporateforesight 86 Environmentalperspectiveoncorporateforesight 87 Corporateforesightanditsimpactonjudgementand decision-making 88 Conceptualframeworktostudytheimpactofcorporate foresightonstrategicdecisions 91 3 Methodology 92 Researchdesignandstrategy 95 Samplingconsiderationsandthechoiceofaresearchsite 95 Theidentificationoftheunitofanalysisandinformants 98 Collectionofdata 100 Processingdata 101 Analysingthedata 104 Credibilityofresearchfindingsinqualitativeresearch 109 Finalnotes 113 4 TheEuropeanBankingSector 114 StructureandtrendsintheEuropeanbankingsector 115 ChangesandtrendsintheEuropeanbankingsector 120 OperativeandstrategicviewontrendsoftheEuropean bankingsector 122 TheEuropeanbankingsectorin2015–Bankexpectations 122 StrategicperspectiveontheEuropeanbankingsector 124 5 TheBank 126 Overviewofthecaseandethicalconsiderations 126 Contextoftheorganization 127 Theorganization’sstructure 128 Keyfinancialfigures 129 6 DataAnalysisandFindings 130 Part1:Managerialperspectiveoncorporateforesight 130 Bankers’familiaritywithcorporateforesight 130 Popularityofcorporateforesightanditsperceived usefulness–Perspectivefromafunctionallevel 133 Assignmentofperceivedusefulnesstocorporateforesight 140 Bankers’opennessandreservationtowardscorporate foresight–Afunctionalperspective 147 Contents ix Findings–Part1:Managerialperspectiveoncorporate foresight 154 Part2:Organizationalperspectiveoncorporateforesight 156 Corporateforesightanditsformalandinformal manifestationsatthebank–Adepartmental perspective 156 Corporateforesightanditsformalandinformalmanifestation atthebank–Aninter-departmentalperspective 163 Interviewees’perceptionofcorporateforesightonanoverall organizationallevel 168 Internalallocationofandresponsibilityforcorporate foresightintheorganization 171 Internalcollaborationbetweenthedepartmentsintermsof corporateforesight 180 Findings–Part2:Organizationalperspectiveoncorporate foresight 183 Part3:Environmentalperspectiveoncorporateforesight 185 Externalenvironmentalcharacteristicsandtheirimpacton themanifestationofcorporateforesight 185 Environmentallayers’impactoncorporateforesight accordingtoperceptiveevaluations 193 Corporateforesightandunderstandingmultiplefuturesof thegeneralenvironment 202 Findings–Part3:Environmentalperspectiveoncorporate foresight 207 Part4:Corporateforesight,judgementandtheimpacton strategicdecisions 208 Theimpactofmanagerial,organizationalandenvironmental conditionsonjudgement:Anevaluativeperspectiveon corporateforesightinformation 209 Theimpactofbankers’opennessandattitudetowards corporateforesightinformationonevaluativejudgement 209 Organizationalcharacteristicsandthepropensityofbankers tointegratecorporateforesight:Aninformational perspectiveonevaluativejudgements 212 Theinfluenceofenvironmentalcharacteristicsonbankers’ evaluativejudgement 215 Findings–Part4(i):Anevaluativejudgementalperspective oncorporateforesightinformation 217 Theimpactofmanagerial,organizationalandenvironmental conditionsonjudgement:Apredictiveperspectiveon corporateforesightinformation,Part4(ii) 218 Findings–Part4(ii):Apredictivejudgementperspectiveon corporateforesightinformation 233 x Contents Corporateforesightandstrategicdecisions:Examplesof corporateforesightanditsimpactonstrategicdecisions 236 Findings–Part4(iii):Corporateforesight,judgementandthe impactonstrategicdecisions 244 7 Discussion,ContributionsandDirectionsforFuture Research 247 Conceptualcontributions 247 Corporateforesight’snatureanditsstrategicembeddedness 248 Atrichotomousapproachtoanalysingcorporateforesight 250 Integrationofjudgementasanintermediatefilterbetween corporateforesightandstrategicdecisions 251 Empiricalcontributions 252 Managerialperspectiveonstudyingcorporateforesightwith referencetoareasofinvestigation,Part1 252 Organizationalperspectiveonstudyingcorporateforesight withreferencetoareasofinvestigation,Part2 256 Environmentalperspectiveonstudyingcorporateforesight withreferencetoareasofinvestigation,Part3 258 Impactofcorporateforesightonstrategicdecisionwith referencetoareasofinvestigation,Part4 263 Managerialimplications 270 Researchlimitationsandsuggestionsforfutureresearch 273 Appendices 276 Notes 323 References 325 Index 343
The list of books you might like
