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Corporate Entrepreneurship and Innovation PDF

492 Pages·2020·29.676 MB·English
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‘Another great textbook by Paul Burns. Th e revised text off ers even greater insight into the dynamic world of entrepreneurial behaviour, with well thought-out contemporary case studies and pedagogy alongside a progressive structure throughout. Th e text is cleverly positioned for both undergraduates and postgraduates, off ering a broad appeal to all.’ —Kevin Blanchard, University of Lincoln, UK ‘Paul Burns gracefully connects the deep theoretical foundations of corporate entrepreneur- ship with the existential yet clear and present challenges that corporations face every day. Lively discussions of contemporary issues in the domain are supported by relevant and high value- added fi gures, tables, lists, and, perhaps most importantly, case insights that help crystallize the topics discussed. Overall, the book is both robust and fresh. I am genuinely excited about using this textbook in both my undergraduate and graduate corporate entrepreneurship courses.’ —Nesij Huvaj, Suff olk University, USA ‘I’m a real advocate of this textbook and am delighted that there is a new edition! I have regularly used the previous version with Executive MBA and fi nal year undergraduate entrepreneurship and i nnovation students. Th e case studies and group discussions are par- ticularly helpful for bringing theoretical frameworks alive. Th e jewel in the crown, for me, is the Corporate Entrepreneurship Audit tool!’ —Karen Bill, University of Worcester, UK ‘An up-to-date textbook that helps lecturers fl ip their classrooms into action-oriented launchpads for experiential innovations. Th e exciting way in which Professor Burns inte- grates organizational, strategic, cultural and corporate governance theories with cases, refl ections and activities from around the world makes this book a dynamic and eff ective resource for lecturers and students of corporate entrepreneurship.’ —Mayank Kumar Golpelwar, City University of Applied Sciences (Bremen), Germany ‘Th e new edition of Corporate Entrepreneurship and Innovation builds upon an already solid textbook and takes it to the next level. Professor Burns’ textbook teaches the hows and whys of corporate entrepreneurship at a level undergraduate students can understand. Th e updated case studies about companies worldwide not only highlight important concepts using an international lens but will engage my students in lively classroom discussions. Kudos to Professor Burns for giving students an edge as they become corporate entrepreneurs.’ —Jay Azriel, York College of Pennsylvania, USA ‘Corporate Entrepreneurship and Innovation is a thorough guide to business development and innovation in contemporary business. Indispensable for entrepreneurship students and practi- tioners in developing their knowledge in this fi eld, it is also a vital tool for educators in providing a structured approach to learning about contemporary matters in entrepreneurship.’ —Robert Bowen, Swansea University, UK ‘Th is book provides distinct insights into the development of the entrepreneurial mindset. Th e use of various learning resources provides an eff ective balance between knowing how and knowing why. I applaud the author especially for the case insights which cover a broad range of sectors and countries, both developed and developing. I recommend this book to both undergraduates and postgraduates.’ —Juliet Puchert, University of Fort Hare, South Africa ‘Th is is a detailed, in-depth, accessible and wide ranging book that deserves to hold pride of place in any comprehensive library of entrepreneurship theory and practice. Burns’ latest edition is carefully organized to take the reader eff ortlessly and elegantly from “knowing- how” to “knowing-why”. Th e wide range of varied but seamlessly integrated elements pro- vides inspiration, provokes curiosity, and involves both group and individual opportunities for deep and eff ective learning. Burns robustly answers the challenge of how to create entrepreneurial transformation in larger organizations.’ —Joanna Berry, Durham University, UK ‘Corporate Entrepreneurship and Innovation is a very comprehensive textbook with updated cases from both developed and emerging economies, and from both traditional and new industries. It can also serve as a nice reference book for practitioners and researchers.’ —Xufei Ma, City University of Hong Kong, Hong Kong ‘Detailed textbooks on corporate entrepreneurship and innovation are hard to fi nd. Professor Burns presents a thorough treatise in this new edition that is comprehensive, informative and accessible. Th e latest edition of this well-established book should benefi t anyone interested in making organizations more entrepreneurial and innovative.’ —Mathew Hughes, Loughborough University, UK ‘One of my favourite aspects of Paul Burns’ new edition of Corporate Entrepreneurship and Innovation is the “Index of case insights”, which not only off ers a big picture about real- world corporate entrepreneurship and innovation but also organizes various topics, sectors and countries in a unique way.’ —Vincent Chang, China Europe International Business School, China ‘Th is textbook covers not only the latest insights into corporate entrepreneurship but also draws on case studies from organizations all over the globe in order to develop a cross-cultural understanding of entrepreneurship. Links to psychometric testing and practical information are an added bonus. Th is new edition is the best yet. Paul Burns has created a must-read text- book for the entrepreneurs and intrapreneurs of the future.’ —Bert Meeuwsen, Wittenborg University of Applied Sciences, the Netherlands ‘Th is new edition has a greater focus on innovation and enhanced coverage of corporate entrepreneurship. Featuring case studies of high-profi le companies from around the globe, this book provides excellent insights into contemporary theory and practice in corporate entrepreneurship and innovation.’ —Catherine Wang, Brunel University London, UK ‘Paul Burns’ Corporate Entrepreneurship and Innovation is one of the best textbooks to help students comprehend the fundamental pillars of contemporary entrepreneurialism from the eyes of corporations. Th e book actively facilitates the learning process by encour- aging students to connect theory to practice by dint of a great deal of lively case insights from well-known enterprises in all parts of the world.’ —Celal Cahit Agar, University of St Andrews, UK PAUL BURNS CORPORATE E NTREPRENEURSHIP AND INNOVATION fourth edition © Paul Burns, under exclusive licence to Macmillan Education Limited 2005, 2008, 2013, 2020 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has his right to be identifi ed as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. This edition published 2020 by RED GLOBE PRESS Previous editions published under the imprint PALGRAVE Red Globe Press in the UK is an imprint of Macmillan Education Limited, registered in England, company number 01755588, of 4 Crinan Street, London, N1 9XW. Red Globe Press® is a registered trademark in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-352-00879-1 paperback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. To Jean - my love and inspiration And my boys: Alex, Ben and Oli - my hope for the future v Brief contents Contents ix List of fi gures and tables xviii Index of case insights xxi About the author xxviii Preface to the fourth edition xxx Acknowledgements xxxv Guided tour of the book xxxvi 1 Introduction: Entrepreneurship – thriving in chaos 1 Part I: Entrepreneurship and innovation 29 2 Corporate entrepreneurship 31 3 Innovation 57 Part II: Building entrepreneurial architecture 83 4 Culture in the entrepreneurial organization 85 5 Structure in the entrepreneurial organization 111 6 Leading the entrepreneurial organization 143 7 Managing the entrepreneurial organization 175 8 Managing risk in the entrepreneurial organization 203 Part III: Encouraging the entrepreneurial mindset 227 9 Encouraging creativity and innovation 229 10 Generating business ideas 259 11 Encouraging concept development 285 12 Strategy and business model development 307 Part IV: Corporate venturing 335 13 Venture teams and intrapreneurs 337 14 Product/market development 365 15 Shareholder value in the multi-product/market fi rm 393 16 Summary: The Corporate Entrepreneurship Audit 417 vii Brief contents Glossary of Key Terms 451 Subject index 457 Author index 461 Quotes index 465 viii Contents 1. Introduction: Entrepreneurship – thriving in chaos 1 The new age of change and uncertainty 2 The challenge of entrepreneurship 6 Can big companies survive? 9 Implications for big companies 12 The entrepreneurial mindset 14 Complexity theory and managing in chaos 22 Summary 25 Group discussion topics 26 Activities 27 References 27 Case insights 1.1 Jack Ma and Alibaba 7 1.2 Kiran Mazumdar-Shaw and Biocon 8 1.3 Jim Ratcliffe and Ineos 17 1.4 Steve Jobs and Apple (1) 23 Part I: Entrepreneurship and innovation 29 2. Corporate entrepreneurship 31 Entrepreneurial intensity 32 Defi ning corporate entrepreneurship 34 Entrepreneurial orientation 36 Entrepreneurial architecture 38 Architecture, relationships and organizational knowledge 41 Architecture and organizational learning 43 Matching architecture with environment 45 Building entrepreneurial architecture 49 Summary 53 Group discussion topics 54 Activities 54 References 55 ix Contents Case insights 2.1 Haier Group 39 2.2 Sulhail Bhawan Group 47 2.3 3M (1) 50 3. Innovation 57 The purpose of innovation 58 Defi ning and measuring innovation 59 Radical product/service innovation 61 Business model innovation 63 Challenging market paradigms 66 Creativity and innovation 68 Innovation intensity 70 Innovation and risk 72 Innovation, profi tability and growth 74 Innovation, company size and industry structure 75 Summary 78 Group discussion questions 78 Activities 79 References 79 Case insights 3.1 Rolls-Royce and Finferries 63 3.2 Bill Gates and Microsoft 65 3.3 Rolls-Royce and TotalCare® 66 3.4 Swatch 67 3.5 Astex Therapeutics 77 Part II: Building entrepreneurial architecture 83 4. Culture in the entrepreneurial organization 85 Culture 86 The dimensions of culture 87 International infl uences on culture 90 Measuring an individual’s culture 92 Organizational culture 93 The cultural web 94 Culture in the entrepreneurial organization 97 Measuring organizational culture 102 Constructing and reconstructing culture 104 Summary 107 x

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.