Corporate Community Investment: How to Make Your Business Profitably Popular (Hawksmere Special Briefing) PDF
105 Pages·1999·0.301 MB·English
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Preview Corporate Community Investment: How to Make Your Business Profitably Popular (Hawksmere Special Briefing)
Description:
Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing.Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability.Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This Briefing will help you find which way is best for yours.Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element.Benefits of reading this BriefingThe Briefing will help you:Make the most of this area of company investment to enhance competitive differentiationApply CCI initiatives effectively with practical models and case studies for best practiceUnderstand the viewpoints of charities and Government to help align your business needsGain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field.Who should read this Briefing?:PR directors and managersPR consultantsMarketing directors and managersPublic affairs directorsCorporate affairs directors and managersFund raisers from charitiesGovernment policy makersPersonnel directors and managersAdvertising executives.
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