Corporate Communications: Theory and Practice PDF
215 Pages·2004·1.681 MB·English
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Description:
Cover -- Contents -- List of Boxes, Figures and Tables -- Preface -- Part I: Mapping the field -- Theory and Practice / Chapter 1 -- Circumscribing Corporate Communications -- Marketing, Public Relations and Corporate Communications / Chapter 2 -- Corporate Communications in Historical Perspective -- Stakeholders, Identity and Reputation / Chapter 3 -- Corporate Communications in Theoretical Perspective -- Corporate Communications in Practice / Part II -- Theory and Practice / Chapter 4 -- Communications Strategy -- Theory and Practice / Chapter 5 -- The Organization of Communications -- Theory and Practice / Chapter 6 -- Communications Practitioners -- Retrospect and Prospect / Part III -- Chapter 7 -- The Future of Corporate Communications and Other Communications Terms
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