Copywriting Crash Course - Amazon Web Services

90 Pages·2014·1.96 MB·English

by  Rebecca Matter

Copywriting Crash Course:
Learn the Basics of Writing
Great Copy (and How to Find
Paying Assignments!)

Rebecca Matter and Katie Yeakle
Copywriting Crash Course
Goals for today …

1.  Best-paying copywriting assignments.
2.  Tips for connecting with your reader.
3.  Techniques for improving every piece of copy
you write.
4.  Checklist you can use to ensure your copy
always hits the mark.
5.  How to find paying assignments.
Who Are We?
Katie Yeakle Rebecca Matter
(and Sydney!)
Who Are We?
1.  Marketers with a combined 45+ years of
experience in the publishing industry.
2.  Have personally each hired and helped
train hundreds of well-paid writers.
3.  Publishers of the industry’s leading
training programs on copywriting and
building a successful writing business.
4.  LOVE helping writers make good money.
Who is AWAI?
American Writers & Artists Inc. (AWAI)

1.  Helping writers live the writer’s life since 1997.
2.  Publisher of the Accelerated Program for Six-
Figure Copywriting – the industry’s definitive
program on writing direct-response copy.
3.  Pride ourselves on not only giving you the skills
necessary to be a well-paid writer, but also the
tools and access necessary to find clients and
build a successful writing business.
“You’re a good writer if you can write a story
that can make people cry ...

You’re a better writer if your writing can make
people laugh ...

But, if your writing can persuade people to take
action — that’s when you know you can be a
very wealthy writer.”
– Mark Morgan Ford
Why Learn Copywriting?
Learn how to write persuasively …

§  You’ll make more money as a writer.
§  You’ll be a more effective writer.
§  You’ll be able to sell your writing
services – and your book!
The difference between ordinary
advertising and copywriting …

Famous Direct-Response Letter
Written by Copywriting Legend,
John Caples in 1926