Copywriting: 4 in 1

320 Pages·3.67 MB·English

by  Marc Roberts

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TABLE OF CONTENTS
COPYWRITING
A Comprehensive Beginner’s Guide to
Learn the Art of Copywriting from A to Z
Introduction
Chapter 1: What the Heck is Copywriting
Chapter 2: Areas that Require Copywriting
Where To Find Copywriting Jobs
Chapter 3: Types and Styles of Copywriting
Chapter 4: How You Can Become a Copywriter
How Much Money Does it Pay, Realistically?
Essential Criteria
Chapter 5: Understand the Product
Stage 1: Understanding the Product
Stage 2: Describing the Product
Chapter 6: Twenty-One Copywriting Formulas
Chapter 7: Elements that Make Good Copywriting Great
Conclusion
References
COPYWRITING
Tips and Tricks for Effective, Persuasive Copywriting
Introduction
Chapter One: What is Copywriting? and What Makes It Good?
Eugene Schwartz
The Copywriter's Mission
Hyperbole and Jargon-Free
Chapter Two: A framework for effective Copywriting
Chapter Three: Content Marketing and the Copywriter's Role
How it Works
A Consumer Shift
Quality Counts
NNG Long-Term Studies
Some Notes on Humor
Chapter Four: MIstakes You Shouldn't Make
Chapter Five: A World of Copy
Search Engine Optimization
Landing Page
Landing Pages that Pack a Punch
The Right Topics
Trends and News in Your Client's Industry
Writing a Blog Post
SEO – How They Find You
Tips on Writing Marketing Emails
eBooks
Media Releases – What are They?
Evergreen Content – Websites
Chapter Six: Copywriting History – The Ecstasy and the Agony
So, What's the Message to Copywriters?
24 Triggers
When Your Copy Forgets a Key Constituency
Chapter Seven: Freelance Copywriting –
What To Expect and What Not To Expect
The Good Stuff
Freelancing Skills Aren't All About Writing
Chapter Eight: Where to find Copywriting Jobs
Contena
Copypress
NewsCred
SmartBug Media
nDash
The Worst of the Worst
How to Respond to Job Ads Successfully
Marketing Yourself
Conclusion
Resources
COPYWRITING
Simple and Effective Strategies of Copywriting that Sells
Introduction
Chapter One: The Art of Selling
What Are You Selling? And Why Should They Buy?
Principles of Copywriting
Parts of Good Copy
Next Steps
Chapter Two: The Art of the Sales Letter
Why Online Marketing Fails
The Sales Letter
The 15 Elements of the Sales Letter
Quick Recap
Chapter Three: Eye Grabbing Headlines
What Makes a Great Headline?
5 Templates to Sky-Rocket Your Sales Today
Chapter 4: Money Making Emails
Does Email Marketing Really, Truly Work?
22 Ultimate Hacks to Writing Emails that Sizzle and Sell
Chapter Five: Potent Bullet Points
The Art of Crafting Bullet Points
What The Bullet's Work Is
Templates for Bullet Points
Chapter Six: The Offer, the Risk Reversal, and the Close
Chapter Seven: Guarantees that Guarantee Sales
The Obstacle of Fear
Destroying the Fear Demon
Banish Fear with the Guarantee
Chapter Eight: Deal-Closing Copy
Closing Templates You Should Model
Chapter Nine: Crafting Irresistible, Sinful Offers
Figuring Out the Offer that Fits Your Product or Service
Powerful Secrets to Crafting Compelling Offers
Chapter Ten: Writing Copy for Product Launches
Your Newbie-Friendly Product Launch Guide
Always Begin with A Story
Create a Storyboard
Identify the Players
The Elements of Launch Copy
Promotions
Chapter Eleven: The Story in Copy
Using the Big Story Idea in Copywriting
Putting It to Work
Finding your Big Story Idea
Next Steps
Chapter Twelve: Homework!
Conclusion

COPYWRITING
Advanced Guide to the Art of Powerful
and Effective Copywriting
Introduction
Chapter 1: The Art of Effective Copy Creation
Chapter 2: Elements of Good Copywriting
Chapter 3: Different Types of Copywriting
Chapter 4: Neuromarketing and Copywriting
Chapter 5: SEO Copywriting
Chapter 6: The Most Persuasive Words in the English Language
Chapter 7: Words and Images
Chapter 8: The Science of Persuasion
Conclusion
Sources
COPYWRITING
A Comprehensive Beginner’s Guide to Learn the Art of
Copywriting from A to Z

MARC ROBERTS
Introduction

The art and science of copywriting are one of the most fascinating and gripping ventures in the
world of media, marketing, and communication. In today's highly competitive world, the demand
for successful marketers has majorly increased, which has also led to surging demand for
copywriters. In fact, the field of copywriting is a $2.3 million industry today, which explains the
skyrocketing demand for this job position.
Copywriting is a well-paid activity and can be taken up as a freelancing job. So, if you possess
the skill and passion for writing, a copywriting position can surely be your new career path. If
you are new to it, you can take help from this book and learn all the essential requisites and
knowledge that a copywriter should have to make his debuts in the discipline.
Copywriting, as a career, offers many perks:
• It offers great pay.

• You can work from the comfort of your home.

• You need very little initial investment to begin.

• Pre-existing writing skills can be a kickstart to launch your copywriting career.

• You don't need any formal education to transition into this career.

As you can see, it is a rewarding job (many copywriters make up to six figures), and you have
optimum flexibility to pursue this activity as per your requirement and schedule. If you have
been thinking about transitioning into copywriting, there has never been a better chance.
You must know that copywriting isn't just any random form of writing. It needs a particular set
of skills, great creativity, and expertise. In fact, copywriting, as a talent, is so rare nowadays that
advertising agencies and companies continuously look for writers that possess this distinguished
vision that will set them apart from other copywriters. If you have a passion for writing and a
penchant for creativity, you can become a copywriter with some experience and expertise.
If you desire to become a copywriter, you have come to the right place. This book will provide
every bit of essential information you need to know to become a proficient and successful
copywriter.
Throughout this book, you will learn everything about this fascinating discipline. You will learn
the exact definition, value, various types and styles of copywriting. You’ll also learn about the
demand for copywriting in various fields, useful formulas, how to incorporate crucial elements
within your copies to make it more powerful, the importance of understanding your product, and
how to turn your skills from average to great.
Read on to find out more about the art of copywriting.