Contemporary Thoughts on Corporate Branding and Corporate Identity Management PDF
243 Pages·2008·0.831 MB·English
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Description:
This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
