Consumption and the World of Goods PDF
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Consumption and the World of Goods Consumption and the World of Goods Edited by John Brewer and Roy Porter I~ ~~~~~~n~~:up LONDON AND NEW YORK First published in 1993 by Routledge First published in paperback in 1994 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York NY 10016 Routledge is an imprint of the Taylor & Francis Group Transferred to Digital Printing 2005 This coUection © 1993, 1994 Routledge; individual chapters © 1993, 1994 individual contributors Typeset in Baskerville No.2 by Florencetype Ltd, Kewstoke, Avon All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. Library of Congress Cataloging in Publication Data also available ISBN 0-415-11478-0 Contents LIST OF FIGURES ix LIST OF TABLES xi LIST OF PLATES xiii NOTES ON CONTRIBUTORS xvii PREFACE XXI I Introduction John Brewer and Roy Porter Part I Problems, methods and concepts 2 Coming up for air: consumer culture in historical perspective 19 Jean-Christophe Agnew 3 Understanding traditional and modern patterns of consumption in eighteenth- century England: a character-action approach 40 Colin Campbell 4 Consumption: disease of the consumer society? 58 Roy Porter Part II Goods and consumption 5 Between purchasing power and the world of goods: understanding the household economy in early modern Europe 85 Jan de Vries v VI Contents 6 European consumption and Asian production in the seventeenth and eighteenth centuries 133 John E. Wills, Jr 7 Res et verba: conspicuous consumption in the early modern world 148 Peter Burke 8 Consumption in early modern social thought 162 Joyce Appleby Part III Production and the meaning of possessions 9 Changes in English and Anglo-American consumption from 1550 to 1800 177 Carole Shammas 10 The meaning of consumer behaviour in late seventeenth- and early eighteenth- century England 206 Lorna Weatherill 11 The production and marketing of populuxe goods in eighteenth-century Paris 228 Cissie Fairchilds 12 The meanings of things: interpreting the consumer economy in the eighteenth century 249 T. H. Breen 13 The changing roles of food in the study of consumption 261 Sidney W Mint;:; 14 Women and the world of goods: a Lancashire consumer and her possessions, 1751-81 274 Amanda Vickery Part IV Literacy and numeracy 15 Literacy in context: meaning and measurement in early modern England 305 David Cressy 16 Reckoning with commerce: numeracy in eighteenth-century America 320 Patricia Cline Cohen 17 Teaching in the market-place, or 'Caesar adsum jam forte: Pompey aderat': the retailing of knowledge in provincial England during the eighteenth century 335 John Money Part V The consumption of culture: books and newspapers 18 The book trade in eastern Europe in the seventeenth and early eighteenth centuries 381 laroslav lsaievych Contents vii 19 Selling it to the provinces: news and commerce round eighteenth-century Salisbury 393 C. Y. Ferdinand 20 The business of political enlightenment in France, 1770-1800 412 Jeremy D. Popkin Part VI Consumption, objects and images 21 Reading and writing with nature: a materialist approach to French formal gardens 439 Chandra Mukerji 22 Presuming images and consuming words: the visualization of knowledge from the Enlightenment to post-modernism 462 Barbara Maria Stafford 23 Perishable commodities: Dutch still-life paintings and the 'empire of things' 478 Simon Schama 24 The consuming flame: electrical showmen and Tory mystics in the world of goods 489 Simon Schaffer 25 Manufacturing, consumption and design in eighteenth-century England 527 John Styles INDEX 555 Figures 5.1a Indices of agricultural and industrial prices 1660-1820 88 5.1b Terms of trade between agriculture and industry 1660-1820 88 5.2 Changes in the equivalent of the wage rate of a building craftsman expressed in a composite physical unit of consumables in southern England 1264--1954 90 5.3 Real wages of construction labour in southern England and the western Netherlands 1480-1820 92 5.4 Adult male average full-time earnings for selected groups of workers, 1755-1851, at constant prices 94 5.5 Z goods model 109 5.6 The backward-bending supply curve III 9.1 Possible relationships between wealth and value of consumer goods 196 IX
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