Consumer Research: Postcards From the Edge (Routledge Consumer Research Series) PDF
427 Pages·1998·6.987 MB·English
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Description:
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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