Consumer psychology of tourism, hospitality and leisure PDF
Preview Consumer psychology of tourism, hospitality and leisure
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page i Consumer Psychology of Tourism, Hospitality and Leisure Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page iii Consumer Psychology of Tourism, Hospitality and Leisure Volume 3 Edited by Geoffrey I. Crouch School of Business, Faculty of Law and Management, La Trobe University, Melbourne, Victoria 3086, Australia Richard R. Perdue Leeds School of Business, University of Colorado at Boulder, Boulder, CO 80309-0419, USA Harry J.P. Timmermans Department of Urban Planning, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands Muzaffer Uysal Department of Hospitality and Tourism Management, Virginia Polytechnic and State University, 362 Wallace Hall, Blacksburg, VA 24061-0429, USA CABI Publishing Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page iv CABI Publishing is a division of CAB International CABI Publishing CABI Publishing CAB International 875 Massachusetts Avenue Wallingford 7th Floor Oxfordshire OX10 8DE Cambridge, MA 02139 UK USA Tel: +44 (0)1491 832111 Tel: +1 617395 4056 Fax: +44 (0)1491 833508 Fax: +1 617354 6875 E-mail: [email protected] E-mail: [email protected] Website: www.cabi-publishing.org © CAB International 2004. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. A catalogue record for this book is available from the British Library, London, UK. Library of Congress Cataloging-in-Publication Data Consumer psychology of tourism, hospitality and leisure / edited by A. G. Woodside … [et al.]. p. cm. Includes bibliographical references. ISBN 0-85199-322-2 (alk. paper) 1. Tourism--Psychological aspects. 2. Travelers--Psychology. 3. Hospitality industry. 4. Consumer behavior. I. Woodside, Arch G. G155.A1c65 1999 338.4(cid:2)791(cid:2)0019--dc21 99-31570 CIP ISBN 0 85199 749 X Typeset in 9pt New Baskerville by Columns Design Ltd, Reading Printed and bound in the UK by Biddles Ltd, King’s Lynn Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page v Contents Contributors ix Preface xiii 1 Building Foundations for Understanding the Consumer Psychology of Tourism, 1 Hospitality and Leisure Geoffrey I. Crouch, Richard R. Perdue, Harry J.P. Timmermans and Muzaffer Uysal PART1: ATTITUDES, EMOTIONSANDINFORMATIONPROCESSING 2 Profiling the One- and Two-star Hotel Guests for Targeted Segmentation Action: a 11 Descriptive Investigation of Risk Perceptions, Expectations, Disappointments and Information Processing Tendencies Sara Dolniˇcar 3 The Influence of Consumers’ Emotions on their Service Product Evaluation 21 Sandra Gountas and John Y. Gountas 4 Validating a Guttman-type Social Distance Scale for Explaining Residents’ 33 Attitudes towards Tourism Maree Thyne and Andreas H. Zins PART2: MOTIVATIONANDLEARNING 5 Motivation for Domestic Tourism: a Case Study of the Kingdom of Saudi Arabia 51 Naima B. Bogari, Geoff Crowther and Norman Marr 6 Ecotourists’ Environmental Learning Opportunity as a Source of Competitive 65 Advantage: Are Ecotourism Operators Missing the Boat with their Advertising? Garry G. Price PART3: CONSUMPTIONSYSTEMS 7 Domestic Leisure Traveller Consumption Systems 75 Elizabeth Cowley, Ray Spurr, Peter Robins and Arch G. Woodside 8 Tourist Activity Planning in Congested Urban Tourism Environments: Towards 91 a Game-theoretic Model and Decision Support System Qi Han, Benedict G.C. Dellaert, W. Fred van Raaij and Harry J.P. Timmermans v Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page vi vi Contents 9 Comparing First-time and Repeat Visitors’ Activity Patterns in a Tourism 103 Environment Astrid D.A.M. Kemperman, Chang-Hyeon Joh and Harry J.P. Timmermans PART4: DECISIONANDCHOICE 10 A Study of Tourist Decision Processes: Algarve, Portugal 121 Antónia Correia and Geoffrey I. Crouch 11 The Consumption of Association Convention Sites: Preliminary Results from 135 a Study of Site Choice Geoffrey I. Crouch and Jordan J. Louviere 12 Context and Dynamics of Social Interaction and Information Search in Decision 149 Making for Discretionary Travel Tzung-Cheng Huan and Jay Beaman 13 A Duality in Vacation Decision Making 161 Kenneth F. Hyde 14 A Model of Vacation Choice: an Integration of Personality and Vacation Choice 169 with Leisure Constraints Theory Robyn L. McGuiggan 15 Effects of Holiday Packaging on Tourist Decision Making: Some Preliminary 181 Results Walaiporn Rewtrakunphaiboon and Harmen Oppewal PART5: EXPERIENCEANDSATISFACTION 16 An Examination of the Antecedents and Consequences of Customer Satisfaction 189 Yuksel Ekinci and Ercan Sirakaya 17 First-time and Repeat Visitors to Orlando, Florida: a Comparative Analysis of 203 Destination Satisfaction Paul Fallon and Peter Schofield 18 Aristotelian Ethical Values Within a Tourism/Hospitality Industry Context 215 Glenn F. Ross 19 The Role of Expressive and Instrumental Factors in Measuring Visitor 227 Satisfaction Muzaffer Uysal and John Williams PART6: MARKETSEGMENTATION 20 Profiling Airline Web Users: a Segmentation Approach 237 Joseph S. Chen and Seyou Jang 21 Towards More Thorough Data-driven Segmentation in Tourism: a Tracking 245 Framework for Exploring Segment Development Sara Dolniˇcar 22 Sustainable Tourism and Stakeholder Groups: a Case Study of Colorado Ski 253 Resort Communities Richard R. Perdue Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page vii Contents vii PART7: ATTRACTIONANDLOYALTY 23 Cultural Determinants of Tourist Intention to Return 265 Jeffery M. Caneen 24 Towards the Conceptualization of Tourism Destination Loyalty 275 Outi Niininen and Michael Riley PART8: IMAGEANDINTERPRETATION 25 Measuring Comparative Performance of Vacation Destinations: Using Tourists’ 285 Self-reported Judgements as an Alternative Approach Metin Kozak 26 Cross-cultural Behaviour Research in Tourism: a Case Study on Destination Image 303 Metin Kozak, Enrique Bigné, Ana González and Luisa Andreu 27 Journeys of the Imagination? The Cultural Tour Route Revealed 319 Tove Oliver Index 333 Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page ix Contributors Luisa Andreu, Faculty of Business and Economy Studies, Department of Management and Marketing, University of Valencia, Avda. dels Tarongers s/n, 46022 Valencia, Spain. E-mail: [email protected] Jay Beaman, Auctor Consulting Associates, Ltd, 465 Andra Ct, Cheyenne, WY 82009, USA. E-mail: [email protected] Enrique Bigné, Faculty of Business and Economy Studies, Department of Management and Marketing, University of Valencia, Avda dels Tarongers s/n, 46022 Valencia, Spain. E-mail: [email protected] Naima B. Bogari, King Abdul Aziz University, Faculty of Economics and Administration, Women’s Campus, POBox 42804 Jeddah 21551, Saudi Arabia. E-mail: [email protected] Jeffery M. Caneen, Brigham Young University, Laie, HI 96762, USA. E-mail: [email protected] Joseph S. Chen, Department of Hospitality Management, International University of Applied Sciences, Mülheimer Strasse 38, D-53604 Bad Honnef, Germany. E-mail: j.chen@fh-bad- honnef.de Antónia Correia, Faculty of Economics, University of Algarve, Campus de Gambelas, 8000-117 Faro, Portugal. E-mail: [email protected] Elizabeth Cowley, School of Marketing, University of New South Wales, Sydney, New South Wales 2052, Australia. E-mail: [email protected] Geoffrey I. Crouch, School of Business, Faculty of Law and Management, La Trobe University, Melbourne, Victoria 3086, Australia. E-mail: [email protected] Geoff Crowther, Department of Marketing, University of Huddersfield, Queensgate, Huddersfield, W. Yorkshire HD1 3DH, UK. E-mail: [email protected] Benedict G.C. Dellaert, Department of Marketing, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands. E-mail: [email protected] Sara Dolnicˇar, School of Management, Marketing & Employment Relations, University of Wollongong, Northfields Avenue, Wollongong, New South Wales 2522, Australia. E-mail: [email protected] Yuksel Ekinci, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK. E-mail: [email protected] Paul Fallon, School of Leisure, Hospitality and Food Management, University of Salford, Frederick Road, Salford M6 6PU, UK. E-mail: [email protected] Ana González, Faculty of Business and Economy Studies, Department of Management and Marketing, University of León, Campus de Vegazana s/n, 24071 León, Spain. E-mail: [email protected] ix Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page x x Contributors Sandra Gountas, Department of Marketing, Monash University, Melbourne, Victoria, Australia. E-mail: [email protected] John Y. Gountas, Bowater School, Deakin University, Geelong, Victoria, Australia. E-mail: [email protected] Qi Han, Department of Urban Planning, Faculty of Architecture, Building and Planning, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands. E-mail: [email protected] Tzung-Cheng Huan, Graduate Institute of Management, National Chia-yi University, 151 Lin- Sen East Road, Chia-yi, Taiwan, R.O.C. 600. E-mail: [email protected] Kenneth F. Hyde, Manukau Institute of Technology, Private Bag 94-006, Auckland, New Zealand. E-mail: [email protected] Seyou Jang, School of Tourism, Sejong University, 98 Gunja-dong, Gwangjin-ku Seoul 143-747, South Korea. E-mail: [email protected] Chang-Hyeon Joh, Department of Urban Planning, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands. Astrid D.A.M. Kemperman, Department of Urban Planning, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands. E-mail: [email protected] Metin Kozak, School of Tourism and Hotel Management, Mugla University, 48000 Mugla, Turkey. E-mail: [email protected] Jordan J. Louviere, School of Marketing, University of Technology, Sydney, PO Box 123, Broadway, New South Wales 2007, Australia. E-mail: [email protected] Norman Marr, Department of Marketing, University of Huddersfield, Queensgate, Huddersfield, W. Yorkshire HD1 3DH, UK. E-mail: [email protected] Robyn L. McGuiggan, Sydney Graduate School of Management, Parramatta, New South Wales 2150, Australia. E-mail: [email protected] Outi Niininen, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK. E-mail: [email protected] Tove Oliver, Institute of Rural Studies, University of Wales, Aberystwyth SY23 3AL, UK. E-mail: [email protected] Harmen Oppewal, Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria 3145, Australia. E-mail: [email protected] Richard R. Perdue, Leeds School of Business, University of Colorado at Boulder, Boulder, CO 80309-0419, USA. E-mail: [email protected] Garry G. Price, School of Tourism and Hospitality, La Trobe University, Bundoora, Melbourne, Victoria 3086, Australia. E-mail: [email protected] Walaiporn Rewtrakunphaiboon, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK. E-mail: [email protected] Michael Riley, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK. E-mail: [email protected] Peter Robins, Bureau of Tourism Research, GPO Box 1545, Canberra, ACT 2601, Australia. E-mail: [email protected] Glenn F. Ross, School of Business, James Cook University, Cairns, Queensland 4870, Australia. E-mail: [email protected] Peter Schofield, School of Leisure, Hospitality and Food Management, University of Salford, Frederick Road, Salford M6 6PU, UK. E-mail: P.Schofi[email protected] Ercan Sirakaya, Texas A&M University, 256A Francis Hall, 2261 TAMU, College Station, TX 77843-2261, USA. E-mail: [email protected] Ray Spurr, School of Marketing, University of New South Wales, Sydney, New South Wales 2052, Australia. E-mail: [email protected] Maree Thyne, Scottish Centre of Tourism, Aberdeen Business School, The Robert Gordon University, Garthdee II, Garthdee Road, Aberdeen AB10 7QG, UK. E-mail: m- [email protected] Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page xi Contributors xi Harry J.P. Timmermans, Department of Urban Planning, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands. E-mail: h.j.p.timmermans @bwk.tue.nl Muzaffer Uysal, Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, 355 Wallace Hall (0429), Blacksburg, VA 24061-0429, USA. E-mail: [email protected] W. Fred van Raaij, Department of Economic and Social Psychology, Faculty of Social and Behavioural Sciences, Tilburg University, Tilburg, The Netherlands. E-mail: [email protected] John Williams, Department of Hotel, Restaurant, Institution Management & Dietetics, Kansas State University, 103 Justin Hall, Manhattan, KS 66506-1404, USA. E-mail: [email protected] Arch G. Woodside, Carroll School of Management, Boston College, 450 Fulton Hall, 140 Commonwealth Avenue, Chestnut Hill, MA 02467-3808, USA. E-mail: [email protected] Andreas H. Zins, Institute for Tourism and Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2–6, A-1090 Vienna, Austria. E-mail: zins@wu- wien.ac.at
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