Consumer Behavior and Culture: Consequences for Global Marketing and Advertising PDF
88 Pages·2010·6.92 MB·English
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Preview Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Description:
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students-tomorrow’s marketing professionals-to understand the limits of consistent
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
