Consumer adoption of the Internet for apparel shopping PDF
Preview Consumer adoption of the Internet for apparel shopping
Iowa State University Capstones, Theses and Retrospective Theses and Dissertations Dissertations 1999 Consumer adoption of the Internet for apparel shopping Eunah Yoh Iowa State University Follow this and additional works at:https://lib.dr.iastate.edu/rtd Part of theMarketing Commons,Mass Communication Commons, and theTheory, Knowledge and Science Commons Recommended Citation Yoh, Eunah, "Consumer adoption of the Internet for apparel shopping " (1999).Retrospective Theses and Dissertations. 12629. https://lib.dr.iastate.edu/rtd/12629 This Dissertation is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Retrospective Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please [email protected]. INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. 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For the^radhate College iii TABLE OF CONTENTS LIST OF FIGURES vii LIST OF TABLES viii ABSTRACT ix CHAPTER 1: INTRODUCTION 1 Purpose 3 Objectives of the Study 3 Operational Definitions of Terms 4 CHAPTER 2: LITERATURE REVIEW 5 Internet Shopping 5 Transfer from Catalog and TV Home Shopping to Internet Shopping 8 Effects of Demographic Characteristics on Intemet Apparel Shopping 10 Sex 11 Marital Status 11 Residence Location 11 Age 11 Education 12 Household Income 12 Theoretical Approach of the Study 12 Rationale of Theoretical Model Development 12 Theoretical Framework 14 The theory of reasoned action 14 Innovation adoption theory 16 Research Hypotheses 21 Hypotheses for the effects of demographic characteristics 21 Hypotheses for causal model analyses 22 CHAPTER 3: METHODS 24 Techniques 24 Questionnaire 24 Section 1 24 Prior experience with mail order apparel shopping 25 Beliefs about in-home apparel shopping 25 Importance of beliefs related to apparel shopping 25 Social support for Intemet apparel shopping 26 Social acceptance of Intemet apparel shopping 26 Section 2 26 Apparel buying intention through the Intemet 26 Beliefs about Intemet apparel shopping 26 iv Attitude toward Internet apparel shopping 27 Reasons for using the Internet for apparel shopping 27 Market incentives 27 Section 3 27 Section 4 29 Pretest Focus Groups 29 Statement on the Use of Human Subjects 30 Data Collection Procedure 30 Data Analysis 31 Preliminary Analysis 31 Descriptive analysis 31 Construct validity and intemal reliability 31 Descriptive analysis of research variable 32 Effects of demographic characteristics on Internet apparel shopping 32 Analysis of Causal Models 32 CHAPTER 4: PRELIMINARY ANALYSIS 34 Sample Description 34 Demographic Profile of the Sample 34 Prior Experience with Mail Order Apparel Shopping 38 Prior Ex{3erience with Computer Technology and Internet Shopping 39 Apparel Shopping Intention through the Internet with Market incentives 41 Factor Analysis 42 Belief about In-home Apparel Shopping 43 Prior Experience with the Intemet 44 Beliefs about Intemet Apparel Shopping 44 Attitude toward Intemet Apparel Shopping 44 Social Support for Intemet Apparel Shopping 44 Descriptive Statistics of Attitudinal, Social and Behavioral Variables 45 Effects of Demographic Variables on Intemet Apparel Shopping 46 Effects of Categorical Demographic Variables 46 Effects of Continuous Demographic Variables 47 Summary of Hypothesis Test Results for Demographic Effects 48 Unhypothesiz^ Exploratory Analysis 48 CHAPTER 5; ANALYSIS OF CAUSAL MODELS 51 Preliminary Conrelation Examination 52 Step 1: Testing the Theory of Reasoned Action Model 52 Step 2: Addition of Prior Experience with the Intemet 55 Step 3: Addition of Beliefs about In-home Apparel Shopping 58 Step 4: Mail Order Shoppers versus Non-Mail Order Shoppers 61 Non-Mail Order Shoppers 62
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