Consumer Acceptance of Genetically Modified Foods (Cabi Publishing) PDF
Preview Consumer Acceptance of Genetically Modified Foods (Cabi Publishing)
Consumer - Chap 00 Prelims 5/3/04 15:54 Page i Consumer Acceptance of Genetically Modified Foods Consumer - Chap 00 Prelims 5/3/04 15:54 Page ii Consumer - Chap 00 Prelims 5/3/04 15:54 Page iii Consumer Acceptance of Genetically Modified Foods Edited by Robert E. Evenson Economic Growth Center Department of Economics Yale University Connecticut, USA and Vittorio Santaniello Dipartimento di Economia e Istituzioni Universita degli Studi Roma ‘Tor Vergata’ Rome, Italy CABI Publishing Consumer - Chap 00 Prelims 5/3/04 15:54 Page iv CABI Publishing is a division of CAB International CABI Publishing CABI Publishing CAB International 875 Massachusetts Avenue Wallingford 7th Floor Oxon OX10 8DE Cambridge, MA 02139 UK USA Tel: +44 (0)1491 832111 Tel: +1 617395 4056 Fax: +44 (0)1491 833508 Fax: +1 617354 6875 E-mail: [email protected] E-mail: [email protected] Website: www.cabi-publishing.org © CAB International 2004. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. A catalogue record for this book is available from the British Library, London, UK. Library of Congress Cataloging-in-Publication Data Consumer acceptance of genetically modified foods / edited by Robert E. Evenson and Vittorio Santaniello. p. cm. Includes bibliographical references and index. ISBN 0-85199-747-3 (alk. paper) 1. Genetically modified foods. 2. Food--Biotechnology. 3. Consumers’ preferences. 4. Food preferences. I. Evenson, Robert E. (Robert Eugene), 1934- II. Santaniello, V. TP248.65.F66C66 2004 381(cid:2).45664--dc22 2003018019 ISBN 0 85199 747 3 Typeset in 9pt Souvenir by Columns Design Ltd, Reading Printed and bound in the UK by Biddles Ltd, King’s Lynn Consumer - Chap 00 Prelims 5/3/04 15:54 Page v Contents Contributors vii Acknowledgements ix Introduction xi PART I: STUDIES UTILIZING PRICE AND EXPENDITURE DATA 1 Do Agricultural Commodity Prices Respond to GMO Bans? 1 Joe L. Parcell and Nicholas G. Kalaitzandonakes 2 Consumer Acceptance and Labelling of GMOs in Food Products: 9 a Study of Fluid Milk Demand Kristin Kiesel, David Buschena and Vincent Smith 3 Consumer Purchasing Behaviour towards GM Foods in 23 The Netherlands Leonie Marks, Nicholas G. Kalaitzandonakes and Steven Vickner PART II: STUDIES UTILIZING EXPERIMENTAL METHODS 4. The Welfare Effects of Implementing Mandatory GM Labelling 41 in the USA Wallace E. Huffman, Matthew Rousu, Jason F. Shogren and Abebayehu Tegene 5 Using Simulated Test Marketing to Examine Purchase Interest in Food 53 Products that are Positioned as GMO-free Marianne McGarry Wolf, Angela Stephens and Nicci Pedrazzi PART III: STUDIES UTILIZING WILLINGNESS-TO-PAY METHODS 6. Measuring the Value of GM Traits: the Theory and Practice of 61 Willingness-to-pay Analysis Simbo Olubobokun and Peter W.B. Phillips 7. Willingness to Pay for GM Food Labelling in New Zealand 73 William Kaye-Blake, Kathryn Bicknell and Charles Lamb v Consumer - Chap 00 Prelims 5/3/04 15:54 Page vi vi Contents 8 Contingent Valuation of Breakfast Cereals Made of Non-biotech 83 Ingredients Wanki Moon and Siva Balasubramanian 9 A Comparative Analysis of Consumer Acceptance of GM Foods in 95 Norway and in the USA Wen D. Chern and Kyrre Rickertsen 10Comparing Consumer Responses toward GM Foods in Japan and 111 Norway Jill J. McCluskey, Kristine M. Grimsrud and Thomas I. Wahl 11Willingness to Pay for GM Foods: Results from a Public Survey in 117 the USA Hsin-Yi Chen and Wen S. Chern PART IV: STUDIES OF CONSUMER ACCEPTANCE 12A Comparison of Consumer Attitudes Towards GM Food in Italy and 131 the USA Marianne McGarry Wolf, Paola Bertolini and Jacob Parker-Garcia 13Consumer Attitudes Towards GM Food in Ireland and the USA 143 Marianne McGarry Wolf, Juliana McDonnell, Christine Domegan and Heidi Yount 14Attitudes toward GM Food in Colombia 155 Douglas Pachico and Marianne McGarry Wolf 15Consumer Acceptance and Development Perspectives of Functional 163 Food in Germany Heiko Dustmann and H. Weindlmaier 16Factors Explaining Opposition to GMOs in France and the Rest of 169 Europe Sylvie Bonny PART V: STUDIES OF ECONOMIC CONSEQUENCES 17Introducing Novel Protein Foods in the EU: Economic and 189 Environmental Impacts Xueqin Zhu, Ekko van Ierland and Justus Wesseler 18Consumer Attitudes Towards GM Foods: the Modelling of Preference 209 Changes Chantal Pohl Nielsen, Karen Thierfelder and Sherman Robinson Index 231 Consumer - Chap 00 Prelims 5/3/04 15:54 Page vii Contributors Balasubramanian, S., Department of Marketing, Southern Illinois University, Carbondale, IL 62901, USA. Bertolini, P., Dip. Economia Politica, Facolt`a di Economia, Moderna, Italy. Bicknell, K., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New Zealand. Bonny, S., INRA, UMR d’Economie Publique INRA-INAPG, BP1, 78850 Grignon, France. Buschene, D., Department of Agricultural Economics, Montana State University, Bozeman, MT 59717, USA. Chen, H.-Y., Department of Agricultural, Environmental, and Development Economics, The Ohio State University, Agricultural Admin Building, 2120 Fyffe Road, Columbus, OH 43210-1067, USA. Chern, W.S., Department of Agricultural, Environmental, and Development Economics, The Ohio State University, Agricultural Admin Building, 2120 Fyffe Road, Columbus, OH 43210-1067, USA. Domegan, C., National University of Ireland, Galway, Ireland. Dustmann, H., Forschungszentrum für Milch und Lebensmittel Weihenstephan, Technische Universität, München, Germany. Grimsrud, K.M., Department of Food Sciences, University of Guelph, Ontario, Canada N1G 2W1. Huffman, W.E., Department of Economics, Iowa State University, Ames, IA 50011, USA. Kalaitzandonakes, N.G., The Economics and Management of Agrobiotechnology Center (EMAC), University of Missouri-Columbia, Columbia, MO 65211, USA. Kaye-Blake, W., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New Zealand. Kiesel, K., Department of Agricultural Economics, Montana State University, Bozeman, MT 59717, USA. Lamb, C., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New Zealand Marks, L., The Economics and Management of Agrobiotechnology Center (EMAC), University of Missouri-Columbia, Columbia, MO 65211, USA. McCluskey, J.J., Department of Agricultural Economics, Washington State University, 211J Hubert Hall, Pullman, WA 99163, USA. vii Consumer - Chap 00 Prelims 5/3/04 15:54 Page viii viii Contributors McDonnell, J., National University of Ireland, Galway, Ireland. Moon, W., Department of Agribusiness Economics, Southern Illinois University, Carbondale, IL 62901, USA. Nielsen, C.P., Danish Institute of Agricultural and Fisheries Economics, Rolighedsvej 25, 1958 Frederiksberg C, Denmark. Olubobokum, S., Department of Agricultural Economics, University of Saskatchewan, 51 Campus Drive, Saskatoon, Canada S7W 5AB. Pachico, D., International Center for Tropical Agriculture (CIAT), AA 6713, Cali, Colombia. Parcell, J.L., The Economics and Management of Agrobiotechnology Center (EMAC), University of Missouri-Columbia, Columbia, MO 65211, USA. Parker-Garcia, J., Agribusiness Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA Pedrazzi, N., Agribusiness Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA. Phillips, P.W.B., Department of Agricultural Economics, University of Saskatchewan, 51 Campus Drive, Saskatoon, Canada S7W 5AB. Rickertsen, K., Department of Economics and Social Sciences, Agricultural University of Norway, Aas, Norway. Robinson, S., International Food Policy Research Institute, 2033K Street NW, Washington, DC 20006, USA. Rousu, M., RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA. Shogren, J.F., Department of Economics and Finance, University of Wyoming, Laramie, WY 82070, USA. Smith, V., Department of Agricultural Economics, Montana State University, Bozeman, MT 59717, USA. Stephens, A., Agribusiness Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA. Tegene, A., Food and Rural Economics Division, Economic Research Service, US Department of Agriculture, Washington, DC 20036, USA. Thierfelder, K., US Naval Academy, USA. van Ierland, E., Environmental Economics and Natural Resources Group, Wageningen University, Hollandsweg 1, 6706 KN, Wageningen, The Netherlands. Vickner, S., Department of Agricultural Economics, 400 Charles E. Barnhart Bldg, University of Kentucky, Lexington, KY 40546-0276, USA. Wahl, T.I., International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Hulbert Hall, Rm 123, PO Box 646214, Pullman, WA 99164-6210, USA. Weindlmaier, H., Forschungszentrum für Milch und Lebensmittel Weihenstephan, Technische Universität, München, Germany. Wesseler, J., Environmental Economics and Natural Resources Group, Wageningen University, Hollandsweg 1, 6706 KN, Wageningen, The Netherlands. Wolf, M.M., Agribusiness Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA. Yount, H., Agribusiness Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA. Zhu, X., Environmental Economics and Natural Resources Group, Wageningen University, Hollandsweg 1, 6706 KN, Wageningen, The Netherlands. Consumer - Chap 00 Prelims 5/3/04 15:54 Page ix Acknowledgements The chapters in this volume were originally presented at the Sixth International Conference of the International Consortium on Agricultural Biotechnology Research (ICABR), held at Ravello, Italy, in July 2002. They have since been edited and revised. The editors acknowledge sponsorship by the following: ● CEIS – University of Rome ‘Tor Vergata’ ● Economic Growth Center, Yale University ix
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