Choosing & Using S&R AW 12/5/06 10:18 am Page 1 CHOOSING “Owner–managers and business advisers should read this.” CC Business Adviser OH “User-friendly... I would recommend it to anyone involved NO with commissioning consultants.” SO & USING Supply Management US LI Everyone in business will at some time or other need professional help. TN Choosing & Using Consultants & Advisers is a practical guide to help A G CONSULTANTS businesses, organizations and individuals make the best use of consultants N and advisers, and get the best value from the experts they hire. Distilling the & author’s in-depth experience of both sides of the business relationship, it offers T a wealth of inside information that clients cannot usually obtain. It shows you S & ADVISERS U how to: &S • identify the need for professional advice; • understand how consultants and advisers operate and how they charge; I AN • define your requirements and specify the job to be done; • select the consultants that are right for you; DG • go out to tender; V • draw up contracts; • keep track of the work; I A best practice S • deal effectively with problems; • develop successful working and partnering relationships. E guide to making the R As well as numerous examples and checklists, Choosing & Using Consultants right decision and & Advisers includes case studies of good and bad practice and personal S viewpoints from various professional and business sectors. Essential reading if you are involved in a new business, the practical advice it contains will also be getting good value of value to established firms. H Harold Lewis is a writer, editor and independent consultant with more than a r 30 years’ professional experience working with client authorities and o consultancy organizations. He advises clients on the preparation of tender l d documents, the evaluation of tenders, and communication skills involved in technical documentation, with particular emphasis on the clear explanation of L complex technical issues. He is also the author of Bids, Tenders & Proposals, e w Harold Lewis published by Kogan Page. i s £16.99 US $29.95 Kogan Page Kogan Page US 120 Pentonville Road 525 South 4th Street, #241 London N1 9JN Philadelphia PA 19147 United Kingdom USA RECOMMENDED BY www.kogan-page.co.uk Business and management INSTITUTE OF DIRECTORS CHOOSING & USING CONSULTANTS & ADVISERS This page intentionally left blank page ii Choosing & using TP 1/2/06 4:29 pm Page 1 CHOOSING & USING CONSULTANTS & ADVISERS A best practice guide tomaking the right decision andgetting good value Harold Lewis London and Philadelphia This book has been endorsed by the Institute of Directors. The endorsement is given to selected Kogan Page books which the IoD recognizes as being of specific interest to its members and providing them with up-to-date, informative and practical resources for creating business success. Kogan Page books endorsed by the IoD represent the most authoritative guidance available on a wide range of subjects including management, finance, marketing, training and HR. The views expressed in this book are those of the author and are not necessarily the same as those of the Institute of Directors. Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. First published in Great Britain and the United States in 2004 by Kogan Page Limited entitled Consultants and Advisers. Paperback edition 2006 entitled Choosing and Using Consultants and Advisers. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 525 South 4th Street, #241 London N1 9JN Philadelphia PA 19147 United Kingdom USA www.kogan-page.co.uk © Harold Lewis, 2004 The right of Harold Lewis to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. ISBN 0 7494 4639 0 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Lewis, Harold, 1933- Consultants and advisers / Harold Lewis. p. cm. Includes bibliographical references and index. ISBN 0-7494-4136-4 1. Business consultants--Selection and appointment. I. Title. HD69.C6L443 2004 658.4’6--dc22 2004006664 Typeset by JS Typesetting Ltd, Porthcawl, Mid Glamorgan Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale Contents List of figures vii Preface ix Acknowledgements xii 1 Why would I want to use consultants? 1 This is what clients say 1; Consultants and employees 5; What are the alternatives to an external consultant? 7; Starting the relationship 10; When not to use consultants 11; Bringing people onside 12; Making a business case 13 2 How do consultants operate? 15 Profile of the consultancy sector 15; Professional credentials: what’s in a name? 20; Quality accreditation: what’s it worth? 21; Professional indemnity insurance 23; Consultants and relationship management: what you need to know 24 v Contents 3 What do consultants charge? 27 Basis of charges: a range of options 27; Fee levels 31; How fees are calculated 33; How time is charged 36; How expenses are dealt with 37; Will I have to pay money up front? 38; The hidden costs of consultancy 39; Counting the benefits 40 4 How should I specify the job to be done? 43 Preparing a work specification 44; Defining your objectives 46; Drawing up the scope and content 46; Gauging the practical demands of the work 49; Setting a timetable 50; Identifying the right form of engagement 51; Confirming your budget 51; Determining your inputs 53; Deciding what is really important 54; Assessing and controlling risks 55; Putting the work specification on paper 60; Moving ahead to selection 66 5 How do I select the right people? 69 Taking up references 72; Follow-up meeting 74; Seeking more information 77; Going out to tender 82; Inviting proposals 84; Reaching a decision 102 6 What should I know about engaging consultants? 125 Agreements and contracts 125; Types of contract 130; Drawing up a contract 138; Guidelines to steer you clear of problems 144 7 How do I keep track of the work? 161 Before the work starts 161; Once the work is under way 162; Monitoring performance and progress 165; Why do things go wrong? 171; What can you do to put matters right? 174; Handling contract variations 178; When the assignment is completed 183 8 How does the public sector go about procurement? 187 Procurement rules and regulations 188; The procurement process 190; Best value and partnering 201 9 How can I get the best value from consultants? 203 Securing added value 204; Creating a collaborative business relationship 206 Index 217 vi List of figures 1.1 Some reasons for using consultants 3 1.2 How to tell a consultant or contractor from an employee 6 2.1 Categories of consultancy and advisory services 17 2.2 A consultant’s day 19 3.1 Example of time charge basis 29 4.1 Relationship of the work specification to other elements in the consultancy process 44 4.2 Example of a basic work structure 47 4.3 Basic structure of a work specification 62 5.1 Example of a consultant register format 70 5.2 Example of a client’s letter of inquiry 73 5.3 Example of a client’s letter of intent 77 5.4 Example of a consultant’s letter of agreement 78 5.5 Outline of the competitive tendering process 82 5.6 Typical procurement structure 84 5.7 Example of a simple form of quotation 85 5.8 Guidance on pre-qualification 86 5.9 Example of a template for CV information 90 vii List of figures 5.10 Example of a template for work record information 91 5.11 Typical proposal structure 93 5.12 Detail of a response matrix 94 5.13 Example of a Form of Tender 98 5.14 Summary of evaluation criteria 107 5.15 Example of a proposal marking scheme 108 5.16 Example of a letter of agreement from a firm of accountants 117 6.1 Example of a fixed price contract 131 6.2 Example of a call-off contract 136 6.3 Example of a call-off contract 150 6.4 Example of a call-off contract (US) 156 7.1 Example of a side letter modifying a contract 179 7.2 Example of a close-out form 184 7.3 Example of a close-out report structure 185 8.1 Public sector procurement: contract value thresholds 191 8.2 Steps in a typical local authority procurement process for consultancy 192 8.3 Structure of a typical output-based specification 197 9.1 Main stages in a partnering process 207 9.2 Guidance on partnering 211 viii Preface Everyone in business will at some time or other need professional help. If your background includes accountancy – and you have kept up to date with changes in tax affairs and so forth – you may feel confident you have the accounting skills needed to run your company. If you have legal qualifications and know your way around company law, you may think you have little cause to consult a lawyer. But even so, there will be occasions when it makes good sense to seek help in deal- ing with matters outside your competence or in sorting out a difficult problem. If your company is like most businesses, you will have come to regard using accountants and other advisers as a fact of life. This book guides you through the process of choosing and using consultants so as to secure the help you need and the results you intend. It is directed not just at businesses in general, but also at non- commercial groups and organizations, as well as individuals who have reason to engage professional advisers. If you are a small business or a householder needing to use a consultant, perhaps for the first time, this book is meant for you! Its intention is to help you avoid mistakes and ix
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