Conquering Consumerspace: Marketing Strategies for a Branded World PDF
289 Pages·2003·1.549 MB·English
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Description:
Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active participants in the development and marketing of products. "Conquering Consumerspace" details the factors that contribute to this continuing revolution, and reveals how companies can leverage their customers as an integral part of their branding and marketing strategies. It contains cutting-edge content, written in a lively, conversational style.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
