Conjoint Measurement: Methods and Applications PDF
380 Pages·2007·3.709 MB·English
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
